All Posts By

Michael Transon

black-hat-seo-techniques

5 Black Hat SEO Techniques to Avoid Like The Plague

By | Backlinking, Ranking Strategies, SEO Tips | No Comments

So, you’ve come around to the idea of starting an SEO campaign for your company. Some companies say it’ll take some time until you see quality results, others tell you it only takes one month to boost your search rankings and website traffic. While both seem like nice, pleasant companies to have do SEO for you, one is not. One company is like the plague. That company is the one who said they could provide quality results from your new SEO campaign in one month. They can offer that short of a time frame because of the way they do SEO, however the techniques used are unethical and frowned-upon. These are known as black hat SEO techniques.

Coined from old western movies, “black hat” refers to the sketchy, downright scheming way of doing things, while “white hat” refers to well, the opposite. If old western films have taught us anything, it’s that “black hat” is bad. Which only confirms that black hat SEO techniques are as well.

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How Does Google Rank Websites?

By | Innovation, Ranking Strategies | No Comments

In the great race to rank at the top of a Google search result page are a number of competitors and algorithmic nuances you must step, crawl, climb, and jump over. The competition is tough. With over 200 factors that delegate your ranking in the Google algorithm, there are many site specificities Google relies on to put your company in it’s place.

The battle to the top of the page is a daunting one, and a long one at that. However, we’ve become well acquainted with Google’s algorithm and ranking system. With some elbow grease, patience, and answers to the question, “how does Google rank websites?”, you can rest assured that you’ll climb the Google rank totem pole.

If you’re asking the loaded question, “how does Google rank websites?” then it’s time to fully dive into the world of search engine ranking.

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What Keyword Analysis Tool Should Modern Marketers Use?

By | Uncategorized | No Comments

It’s time to ramp up your business’ SEO, huh? At this stage, it’s important to keep the unique characteristics of your company in mind so you’ll know what services and tools you’ll need. When you’re getting started with your company’s revamp, you’ll want to decipher through numerous little SEO-related things to ensure you’re getting the cream of the crop and not wasting any time while doing so.

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search-experience-optimization

Fire Your SEO Agency

By | SEO Tips | One Comment

Your agency is not going to like this post. Because I’m outing them.

There is a deep, dark secret in the world of SEO. We all know this secret. And staying silent is what’s enabling hundreds of agencies to continue operating regularly, generating significant revenue, and “delivering quality SEO work”.

The secret is this: Most SEO agencies (maybe yours) have no idea what the hell they’re doing.

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Effective Local Search Engine Marketing Strategies To Boost Your Site SEO

By | SEO Tips | No Comments

Online marketing is a competitive area where techniques that are considered effective now can rapidly change and affect every single business that implements SEO. Local SEO, on the other hand, brings in a more challenging game, given the style, the specificity, and the customer engagement it requires. This is the reason why website developers and business owners need to understand local search engine marketing.

Local SEO may sound like a daunting task to accomplish, but you don’t have to be an expert web developer to pull it off. Sure, it sounds difficult and uses up a lot of time before you can feel that your efforts are paying off, but there are several options to make things easier for you and your company.
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