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Michael Transon

SEO Quote: Why a Free SEO Quote is the First Step to Freedom

By | SEO Tips | No Comments

A lot of businesses have become successful online. Apart from providing the best products and services, companies need to invest on search engine optimization (SEO), which has become an integral element for online success. One of the best ways to base your SEO strategies on is to get an SEO quote.

What is an SEO Quote?

An SEO quote is a proposal made by an SEO agency to list down the existing problems of a website in terms of SEO, the solutions to rectify the errors, and the scope of work that the agency can provide.

While the cost to hire SEO professionals may take some business owners aback, the long-term benefits in terms of SEO should be enough reason to consider hiring an SEO agency. As a business owner, you should be able to witness the improvement in your website’s online presence when you start with an SEO quote.

What To Expect in an SEO Quote

The primary goal of any SEO agency is to ensure that their client’s websites will appear among the top search results. As part of the SEO quote, SEO professionals offer a wide range of services to drive more traffic and eventually make visitors become loyal customers.

Here are some of the basic services that most SEO agencies and professionals can offer:

  • Provide a suggestion in choosing a domain name
  • Optimize titles, keywords and overall content
  • Assess the quality of content and its uniqueness
  • Suggest outbound links, backlinks and internal links
  • Optimize the site loading time on different devices
  • Increase visibility by creating accounts on different social media sites
  • Optimize meta tags, title and description
  • Ensure that there are no broken links

A standard SEO quote contains the following provisions:

1. Careful assessment of the virtual health of your website

This includes checking the content, keywords used, current ranking, and analytics data.

2. Enhancement of website “crawlability”

seo quote for businessesGoogle checks on each website by crawling and indexing the pages. However, you need to boost the chances of your website to get indexed by implementing SEO techniques. This means that there should be some valuable information on the website worth indexing.

Crawling is the process wherein search bots would go throughout the website looking for new and updated information or content, and report back to the search engine. Meanwhile, indexing involves the processing of information gathered by bots from crawling activities. In the case of Google, crawled data are placed in the searchable index if the process has determined that the website contains good quality content.

3. Improvement of keyword strategy

Identify the existing keywords or keyword phrases, and check how relevant they are with what the website is all about.

4. Competitor monitoring and analysis

You can use the competition as basis on how to make your website more engaging to your visitors. This includes knowing how your competitors gain leverage in presenting themselves online.

5. Link analysis

Making use of backlinks is another element of an SEO quote that is extremely essential for any website. Backlinking is important because it is an indication of the popularity of a website.

Making use of inbound links that are relevant to the site is an effective way of increasing traffic to your site. Be careful, though: Using links that are not relevant to your business may not help your website at all.

6. Content review

This process is composed of two phases: checking the content on each of the pages, and determining how and where the content is used on other sites. By doing this, SEO experts can determine if the site content is of good quality that can make others visit often or link back to the website.

7. Social media integration

Social media has become an integral part of any business as this provides more channels to increase online awareness on a particular brand. A good SEO quote should include social media as one of the elements to integrate in your SEO campaign strategy.

8. Reports generation

The SEO agency should provide a complete analysis, as well as strategic planning and forecast to make the website attract more traffic. Reporting may be done on a weekly or a monthly basis.

9. Mobile friendliness

Google prefers responsive or mobile-optimized websites to appear at the top of SERPs. This is reason enough to check the SEO quote whether this factor is included or not.

Besides, the popularity of mobile browsing has skyrocketed in recent years, and most online users prefer to read websites through their smartphones or tablets. If you want to grab the attention of the mobile target market, your SEO strategy should include optimizing your website for mobile viewing.

Importance of SEO for Businesses

SEO can definitely help improve a company’s online visibility, and drive more traffic to the website through organic search results. However, to become successful in SEO, you must determine the factors needed to help you land on the first page of search results. Some of these factors include the following:

  • Using the right keywords
  • Providing high quality content
  • Creating engagement with visitors and turning them into customers
  • Adopting sound online marketing techniques

When SEO comes to mind, most companies choose between assigning an internal team or hiring a third-party agency to help them with a good SEO plan. Whatever the company’s choice is, the people assigned to do the job should be experts in SEO.

Assigning people from the company to handle SEO is very helpful because they already know what the company wants to achieve. Working with these SEO experts may be easier because you can reach them faster. The best way to maximize on your SEO campaign is by coordinating with the marketing team.

Conclusion

Businesses should definitely consider seeking help from SEO experts. These professionals have sufficient knowledge on how to maximize your company’s online visibility. By asking for an SEO quote, you should already expect to learn much about your website’s shortcomings, and improve from there.

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5 Black Hat SEO Techniques to Avoid Like The Plague

By | Backlinking, Ranking Strategies, SEO Tips | No Comments

So, you’ve come around to the idea of starting an SEO campaign for your company. Some companies say it’ll take some time until you see quality results, others tell you it only takes one month to boost your search rankings and website traffic. While both seem like nice, pleasant companies to have do SEO for you, one is not. One company is like the plague. That company is the one who said they could provide quality results from your new SEO campaign in one month. They can offer that short of a time frame because of the way they do SEO, however the techniques used are unethical and frowned-upon. These are known as black hat SEO techniques.

Coined from old western movies, “black hat” refers to the sketchy, downright scheming way of doing things, while “white hat” refers to well, the opposite. If old western films have taught us anything, it’s that “black hat” is bad. Which only confirms that black hat SEO techniques are as well.

It’s important to know the difference between black, gray, and white hat SEO, as well as the infamous black hat SEO techniques that can singlehandedly dismantle your company’s reputation, ban your site from search engines and negatively affect your company’s search rankings on the Internet.

Let’s take a look at black hat SEO, how it differs from white and gray hat SEO, and 5 black hat SEO techniques that you should avoid like the plague.

 

What are Black Hat SEO Techniques?

Black hat SEO is the sketchy, dishonest cousin of white hat SEO. Focused on practices used to increase page ranking in search engine results, these techniques operate by violating search engine terms of service. Black hat SEO techniques don’t benefit the user or the user’s experience with informative content, but only increase rankings for the site using the techniques like paying for a rank, duplicating content, and presenting information as something other than what it really is. Ultimately, black hat SEO takes away from the usefulness of services offered on the Internet and instead pushes undeserving sites to the top of search rank pages.

In simplest terms, black hat SEO is the bad way of doing SEO. Here’s a look into 5 techniques of doing black hat SEO:

Cloaking

The “cloaking” black hat SEO technique is just as mysterious as it sounds. Cloaking is when two versions of a page are created when only one should. One of the pages is created for users and the other is created for search engines. By redirecting visitors to a different IP address than search engines, the content on the presented page is altered depending on the audience it’s brought to. The content on a page tricks search engines to rank them for their targeted keywords while in reality, the content users are seeing doesn’t reflect those targeted keywords. Dishonesty with a capital “D”.

Duplicating Content

As simple as it sounds, duplicating content is plagiarizing another’s work instead of doing it yourself. Just like getting caught for it in grade school, it’s equally detrimental in the world of SEO. Search engines seek out unique content in their process of ranking, so duplicating content directly skews the that ranking for yourself, as well as the content’s owner that you’re copying from. Do your own work!

 

Hidden Text

This black hat technique refers to the text and links of a page’s content that is invisible to the user while still visible to the search engine scanning the page. This allows black hat do-ers the ability to reap the benefits of having certain content on a page without having to actually present it to anyone to see. Search engines would continue to rank pages as if this content was actually on-page, providing an illegitimate ranking. Shame on you, black hat SEO.

 

Paid Links

Knowing that link building is pivotal in the world of SEO, black hat SEO introduces yet another infamous technique that improperly executes linking. In black hat SEO, links are paid for based on page ranking in order to obtain a higher search result standing. While white hat SEO focuses on providing, implementing, and embedding internal linking as well as other relevant site’s links in their content, black hat SEO focuses on not doing any of the work, yet reaping the benefits through paying for links.

 

Keyword Stuffing

Ranking well on search result pages relies heavily on a page’s keyword density. In hopes to increase a pages visibility and reach, black hat SEO techniques stuff content with keywords.

White hat SEO-appropriate keyword density falls around 2-3%, ensuring the user searching that keyword finds a relevant and quality article, resulting in positive user experience. With the black hat SEO technique of keyword stuffing, content is chalked full of the keyword, overloading and overflowing the user with worse quality content and a worse experience in the end.

 

Black Hat vs. Gray Hat

Black hat SEO and gray hat SEO are more similar than different. While it’s obvious how black hat SEO is illegal, gray hat SEO consists of questionable techniques that are technically legal at the moment, but are more than likely destined to be illegal in a matter of time. Gray hat are the techniques that aren’t yet illegal, yet still do not fall into the realm of white hat SEO. Some gray hat SEO techniques include irregular website design changes with no content changes and illegitimate or “made-up” users showing interest in your company’s website, social media platforms, and other online pages. While these won’t get you thrown out of the game quite yet, it’s better to focus on practicing legit SEO techniques to build a better foundation for your company’s future.

 

Black Hat vs. White Hat

Black and white hat SEO techniques are night and day when you get down to the nitty gritty. Black hat SEO focuses on scheming search engines and competitors to obtain better rankings and page visibility than deserved. White hat SEO focuses on techniques like site optimization, original, quality content, and link building for the betterment of SEO and users, not only for the benefits of themselves.

It’s important to implement solid groundwork when starting your SEO campaign with techniques that follow the white hat rules. At Victorious, we operate solely through white hat SEO techniques to boost SEO for our clients in an honest, transparent way. We see it as the only way to do SEO right.

 

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How Does Google Rank Websites?

By | Innovation, Ranking Strategies | No Comments

In the great race to rank at the top of a Google search result page are a number of competitors and algorithmic nuances you must step, crawl, climb, and jump over. The competition is tough. With over 200 factors that delegate your ranking in the Google algorithm, there are many site specificities Google relies on to put your company in it’s place.

The battle to the top of the page is a daunting one, and a long one at that. However, we’ve become well acquainted with Google’s algorithm and ranking system. With some elbow grease, patience, and answers to the question, “how does Google rank websites?”, you can rest assured that you’ll climb the Google rank totem pole.

If you’re asking the loaded question, “how does Google rank websites?” then it’s time to fully dive into the world of search engine ranking.

 

How It All Works

In short, the results of Google’s algorithm and information gathered by search engine “spiders” create a ranking for a website. Then, these websites are displayed on search result pages in an order reflecting their rank. Being at the top of the page communicates an authority and “usefulness” of your site’s link in regards to a user’s search. The higher the rank, the more traffic to your site. The more traffic to your site, the higher the opportunity for generating leads and landing potential customers. As you can tell now, it’s pretty damn important.

 

The Algorithm and the Factors

While there are the handful of 200 factors that make up Google’s entire ranking algorithm, one very important factor is Google’s PageRank, the algorithm created by Google founders to rank websites in search queries. PageRank is a calculation that values websites based on the quality and quantity of links to a webpage, prescribing a rank number as a result.

When a site links your website on their page, Google sees that as an endorsement of authority and quality of your website, thus giving you a higher rank for that given search. The more established the site that links your website, the better. This allows for a more organic process of ranking a website, instead of being ranked through what we’d call black hat SEO techniques.

Site authority is one of the factors stuffed into the mighty 200+ factor algorithm. Moz developed a quantifiable metric for site authority called domain authority, which is a score given by Moz that predicts how well a site ranks on search engines. The higher the domain authority score, the better, as it displays an honorable gold star on your site from a respected authority. The score is given around the amount of authoritative sites that link back to your site, and vice versa. These links are called backlinks.

Backlinking, known as incoming or inbound links, are the links to your website from other sites on the Internet. As an indication of the popularity of a site, backlinking is yet another crucial factor in how Google ranks a website. The inbound links of your site continue to enhance the authority of your site to your competitors, your possible leads/clients, and Google’s rankings. Building backlinks can go a long way in your SEO campaign. Ensuring that links on your website aren’t broken and link to keyword and content relevant pages boosts domain authority which is key in the way Google ranks websites. Focusing your links and content around competitive and relevant keywords is vital in targeting users to find your site content and land them on your page.

 

Keyword relevancy  

At the core of SEO is keyword research and analytics. Keywords are fundamental components in landing high in Google rankings. Making sure that your keywords are relevant helps to connect users to your content. Here are a few necessary steps for keyword relevancy:

  1. Identify topics to focus content on

Generating topics that potential leads might search for online is crucial in creating traffic to your website. Pick keywords from the broader topics brainstormed and mold your content with those keywords and keyword themes

  1.    Make a list of keywords to use

Next, outline a list of keywords you’re going to implement into your content wording and your content’s thematic focus. Be sure to integrate links with these keywords so they hold even more weight in the scheme of Google’s ranking.

  1.     Research related terms

Using keyword research tools, locate similar terms searched for your initial keywords. Creating keywords around these related terms helps to generate those users searching for slightly different keywords and keyword phrases.

  1.     Use head terms and long-tail keywords

Head terms, or shorter, more generic keywords and long-tail keywords, more specific, phrase-based keywords are both effective in your keyword relevancy. There’s notable effectiveness in attracting more traffic by keeping your content and site rich with keyword-specific and keyword-related terms.

Integrating these steps into your SEO campaign helps the visibility of your site and content through search terms and phrases, which in turn boosts the ranking of your website in Google’s search rankings. Your site will be deemed more authoritative and useful by Google’s algorithm, keeping your company’s climb up the search ranking scale steady and beneficial.

 

On-page Optimization

Last but certainly not least in the factors that help Google rankings for websites is a site’s on-page optimization. Simply put, on-page optimization are the aspects of SEO that are displayed “on the webpage”. While the intricacies of on-page optimization are detailed and lengthy, they serve as yet another way for Google to rank your website.

Some of these on-page optimization factors include:

-Fresh, high quality content. Ranging in appropriate word count, starting at a minimum of 500 words

-Target keyword search phrase integrated the appropriate amount in headline, title, sub-headline, and the content’s body

-Links to relevant authoritative sites, links back to your own site, and other coded link specificities

As the list goes on, these qualities of on-page optimization are utilized the best when done correctly and effectively. On-page optimization creates yet another avenue for your site to be noticed by Google and ranked accordingly to it’s quality of content and relevance in related searches.

How Does Google Rank Websites?

While Google’s ways of ranking websites is not always clear, and certainly never easy, there are many strategies and techniques inside the skeletal structure of a SEO campaign to climb that rank ladder. Keep your content relevant, continue to build your linking, integrate relevant keywords and phrases, and assert your site authority by doing so. Soon enough, you’ll be closer and closer to the top.

We’ll see you there.

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What Keyword Analysis Tool Should Modern Marketers Use?

By | Uncategorized | No Comments

It’s time to ramp up your business’ SEO, huh? At this stage, it’s important to keep the unique characteristics of your company in mind so you’ll know what services and tools you’ll need. When you’re getting started with your company’s revamp, you’ll want to decipher through numerous little SEO-related things to ensure you’re getting the cream of the crop and not wasting any time while doing so.

At the start of all SEO campaigns comes a time of keyword research and analysis. While there are definitely keyword analysis best practices, there are also a handful of keyword analysis tools out there to help you get started. Here’s a more in-depth look at five major keyword analysis tools to help your keyword research and analysis as effective as possible:

Need a Keyword Analysis Tool? Our Favorites:

 

Tool #1: SEMrush

keyword-analysis-tool-semrushSEMrush ensures keyword optimization through their keyword analysis tool. This tool works as a generator by expanding the keyword pool for your site, increasing the web presence opportunities for your site. SEMrush’s tool provides tested keywords that compete well against other competitors ranking high in Google, Yahoo, and Bing results. In addition, this tool supplies the user with useful metrics for keywords like CPC, volume, trend, the number of results and others like these.

Some of the “pros” of SEMrush is it’s speed, it’s familiarity with backlinking and site audits, it’s vast network of websites and keywords in it’s database, and it’s ability to see how competitors’ sites are doing. The main “con” found with SEMrush is it’s cost. But, sometimes you gotta pay to play!

Tool #2: Google Keyword Planner

keyword-analysis-tool-googleAnother top contender in the keyword analysis tool market is Google’s Keyword Planner. Google’s Keyword Planner helps you to discover keywords, compare the keyword trends, create a plan regarding the keywords you’ve acquired. This keyword tool allows the user to analyze past keyword popularity to better predict what could come in the field of keyword searches.

Some of the “pros” found in Google’s Keyword Planner is it’s backlog of past keyword trends, the ability to track content popularity based on location, and the fact that it is free. This allows you to do kick-ass profitable keyword analysis at no cost. On the other hand, a few “cons” tied to the Google Keyword Planner are the lack of data regarding keyword trends and the inability of knowing which device your target audience is using more. This can leave some blind spots when determining upcoming keyword usage and the platform that people are viewing it on.

Tool #3: Moz Pro Keyword Explorer

keyword-analysis-tool-mozMoz’ Keyword Explorer is one tool out of many that Moz offers for improved SEO. The Keyword Explorer provides multiple effective features like keyword suggestions, a wide variety of metrics, search engine result page (SERP) analysis on an easy-to-use interface. A grouping feature allows keyword suggestions to be grouped into broader folders for better organization. This interface allows the user to do almost everything they need in one location. Unlike other keyword research tools, the Keyword Explorer displays data using easily accessible metric graphics and datasheets to make analysis a little easier on the eyes.

Moz Pro’s Keyword Explorer “pros” include its keyword suggestion feature along with it’s detailed analytic features. A cleaner, simpler way of analyzing data is vital in the long run. A “con” with this tool is that it is part of a larger package that Moz offers, the Moz Pro package, so if a small budget is in the picture, it might be best to avoid this choice and utilize another great keyword research and analysis tool until funds permit.

Tool #4: Wordstream’s Keyword Tool

keyword-analysis-tool-wordstreamCreated by SEO and PPC online advertising company, Wordstream, this keyword analysis tool was designed to be more accurate than Google’s Keyword Planner. By collecting keywords from a variety of categories like keyword phrases, long tail keywords, meta keywords, and others like these, this keyword tool provides over one billion keywords for your keyword research and analysis. The Wordstream Keyword Tool helps to target certain keyword niches, giving suggestions of what keywords word be best for you, and create a group for similar keyword campaigns.

The “pros” of this keyword tool are the accessible keyword analysis metrics, the keyword suggestion feature and the keyword frequency meter. A few “cons” are that it doesn’t supply other competitive keywords as well as the fact that after 30 free searches, you have to sign up for an alternate account. The inability to access keyword competition could put you at a disadvantage in the long run of keyword analysis.

Tool #5: Long Tail Pro

keyword-analysis-tool-longtailproLast but not least, Long Tail Pro’s keyword analysis tool. Their system allows users to find profitable, targeted keywords and calculate their competitiveness relevant to keyword niche. Some of Long Tail Pro’s features include a proprietary keyword competitiveness score that determines the difficulty of ranking keywords in the top ten Google results. The metric system used in Long Tail Pro’s keyword analysis tool always the user to determine numerous key characteristics like domain strength, page strength, indexed URLs, number of links and many more. Long Tail Pro offers a proprietary algorithm that calculates a score of 0-100 for keyword competitiveness.

The “pros” for Long Tail Pro’s keyword analysis tool are in the intricate features. The in-depth results, metrics and proprietary algorithms that Long Tail Pro offers helps to set it apart from other keyword analysis tools. This tool gives users the ability to attack their keyword analysis with features that set them apart from other keyword analysis tools. After a free week long trial, Long Tail Pro offers a selection of pricing options targeted to boost your SEO.

While there are many effective keyword analysis tools on the market, it’s important to know that not every single one is fit for your company. Depending on your company’s competition, the size of that competition, the keywords of your market, and multiple other characteristics, it’s smart to navigate through each keyword analysis tool offered to find the one that will be the game changer for you, your company, and the way you do SEO.

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White Hat SEO Techniques for Increasing Search Results

By | Ranking Strategies | No Comments

Behind a solid amount of search results are the techniques and procedures executed to get there.

In the world of SEO, we categorize these techniques into three similar, yet vastly different sections: white hat SEO, gray hat SEO, and black hat SEO.

Enemies in the SEO world, these “hat” techniques all offer ways to improve search results whether it is done in compliance or out of compliance with search engine guidelines (we’ll get to that soon). When trying to revamp your company’s presence on the internet, it’s important to only adopt effective, smiled-upon techniques.

As we deconstruct white, gray, and black hat techniques, we’ll slowly but surely reveal why white hat SEO techniques are crucial in increasing search results.

To start, let’s jump into the unethical world of black hat SEO.

What is Black Hat SEO?

Black hat SEO is the frowned-upon SEO strategy. It focuses on providing fast results through the use of high-risk and poorly executed techniques that don’t comply with search engine guidelines.

Black hat SEO is often seen as a strategy directed solely towards search engines and not the human audience, unlike white hat SEO techniques. Often fueled by impatience and financial greed, black hat SEO helps sites rank inorganically through techniques like link farms, keyword stuffing, and cloaking, each of which you should avoid:

A link farm is a group of links that directly link themselves to each other. This spams search engine indexes by rigging the organic ranking process. Most link farms are generated by automatic programs and services, further skewing the organic ranking process. Don’t ruin the organic rankings for everyone, link farmers.


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Keyword stuffing is the optimization technique of cramming keywords into meta tags/descriptions and site content. It’s the classic “the teacher isn’t looking” cheating technique. However in this case, the teacher actually has eyes in the back of their head. Search engines rid their ranking process of meta tags that have been keyword stuffed, hurting other meta tag users from their chances at organic ranking. Shame on you, keyword stuffers.

Cloaking; it’s exactly what it sounds like. Cloaking refers to the unethical optimization technique of presenting content to search engine spiders as something different than it actually is. “Cloakers” will present content to search engines one way, then present it differently to visitors on a webpage by directing them to a different IP address. In our opinion, not okay.

Since each of these techniques and others used in black hat SEO put websites at high risk of being deindexed by search engine sites, it’s probably (definitely) best practice to NOT use black hat SEO strategy.

What is White Hat SEO?

So, we started from the bottom (black hat SEO), now we here.

Simply put, white hat SEO is the process of obtaining high search engine ranking through techniques that comply with search engine guidelines. With little to no risk, white hat SEO is a long-term strategy that lays a solid foundation of SEO strategy to further build a company on. Over time, as more search queries are responded to with relevant and valuable content linked to a company’s website, the higher the company’s site with rank in search results. This process is a long-term strategy with notable, long-term benefits that ensure a company’s relevance for the long haul.

Within the white hat SEO strategy are a number of white hat techniques to implement into your company’s SEO strategy. These white hat SEO best practices are the go-to tools you need to implement into your business plan:

Keyword Research

Effective keyword research is vital in white hat SEO strategy. Identifying what keywords are relevant to a website, making a list of those, and focusing content around those keywords is important in hopes of reaping what you sow. SEO campaigns are centered around keyword identification and analysis. Keywords are the portal between a Google searcher and your website.

To be as effective as possible in white hat SEO, use keyword research tools like the Google Keyword Planner or the Wordstream Keyword Tool. Tools like these help give insight into what keywords a company should focus on to optimize their white hat SEO campaign.

Site Optimization

The first order of business in site optimization is performing an audit of your site. Our battle audit tool helps to uncover weak spots in three key areas:

Content Issues – To better optimize a website for search engine rankings, it’s important to format web pages with quality and relevant content that isn’t too short or too long. Rid your site of spam content to keep it easy for search engine spiders and site visitors to navigate through.


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Technical Issues – Ensuring that your site loads quickly and properly depending on the format (laptop, smartphone, tablet, etc.) is key to keep visitors around.

Optimization Issues –  Making sure that content titles and meta descriptions are of correct character length is important in complying with search engine rules. Meta descriptions should be 155-165 words long while titles should be 55-65 words long.

Backlinking

Implementing a solid back linking structure in your site is a game-changer. Keeping broken links off your site and choosing only relevant and valuable links boosts any sites SEO. Having diverse and strong backlinks helps establish your site as an authority, keeping the competition on their toes as your SEO boosts. Try using Ahrefs tool to see a site’s backlinks and other useful SEO metrics.

Let’s Review White Hat SEO Techniques

In the colorful world of SEO, it’s important to know the difference between black hat SEO, white hat SEO, and the different techniques that both use to achieve similar goals. However, black hat techniques drive your company into the ground, while white hat techniques guide your company one way: UP.

Steer clear of the shady ways of black hat SEO, white hat SEO is the way to go!

how-long-does-seo-take

How long does SEO take?

By | Ranking Strategies | No Comments

 

 

As more and more businesses begin to explore the possibilities that SEO has to offer their company, one looming question begs an answer:

How long does SEO take?

Whether it be in hesitation, excitement, or pure curiosity, this seemingly simple question has companies that are interested in SEO at the edge of their seats when deciding what the next step is for boosting their search engine ranking.

You may have heard that an SEO campaign can produce quality results in 30 days. Or maybe you heard that 30 days wasn’t enough time, but 90 days is. Guess what?

You’re wrong.

There is too much necessary work, strategy, and planning put into an effective SEO campaign to see quality results in 30-90 days. If you’re still hopeful in this 30-90 day myth, ask yourself: Was my business built in 30 days? Hell, even 90 days?

We know you’re brilliant, hard-working, and intuitive, but a top-of-the-line SEO campaign cannot be integrated and utilized to produce quality results in that short amount of time. In order to do so, a SEO campaign must research, strategize, plan, organize, develop, integrate, and implement a variety of tools and procedures that are distinct to your business before blue-ribbon results begin waltzing through your door.

So, let’s ask the million dollar question again: How long does SEO take?

Good thing you asked the experts.

Simply put, integrating an SEO campaign into your company’s DNA takes around 4-12 months.

In those 4-12 months, there are a wide range of services done to produce the kind of results you want to see.

We feel it is important for companies new to SEO to know what these services are and their duration in your company’s journey towards a higher rank in search engine results.

Let’s jump into a look at the three steps of an SEO campaign:

Step 1: On-Page SEO – Setting the Foundation (1-2 months)

During the first step of your SEO integration, it’s necessary to focus on a well-devised game plan for your SEO campaign. When creating said game plan, it’s important to focus on a few key mini-steps: strategize, research, audit, and implement.

The first order of business in starting your SEO campaign is creating a strategy. Determining and setting realistic and timely goals is key for a smooth operating SEO campaign. If deadlines are consistently unmet, your business suffers in a multitude of ways. So, ensure your business and those running your SEO campaign are meeting deadlines.

The next very important mini-step is a combo- keyword research and discovery.

Researching which keywords your buyer persona is inputting into search engines is key in strategizing your website’s search result ranking. Keyword research takes around 10 days to complete and moves into the development of keyword strategy.

With these keyword discoveries, a SEO campaign assembles a keyword strategy to boost organic traffic towards your site. Embedding keywords into your site and site’s content boosts the likelihood that your business’ website ranks higher on Google’s search result page.

Following the keyword research, an on-site audit (what we like to call a battle audit) is next in line. A website audit is crucial in organizing and optimizing your website for Google’s site ranking. It’s similar to when you’re cleaning your house for important guests coming to visit- you want things uncluttered, organized, and comfortable so your visitors stick around and enjoy their time. And that’s what our battle audit does for your business’ site. It tidies up your website in a way that optimizes it for Google’s site ranking, while increasing user interface experience.

Our battle audit takes two weeks to complete and another two weeks to implement. However, while the audit is done, you won’t begin to see results for another 6-8 weeks while Google crawls pages in order to reindex them for ranking.

In the first two months of your campaign, the keyword research and audit implementation helps compile information to be kept in mind when heading into the next step of an SEO campaign: off-page execution.

Step 2: Off-Page Execution (4-6 months)

Once your SEO campaign has begun to implicate certain research and strategy into your business’ website, the time comes to enter into the off-page execution step of the SEO campaign plan.

Towards the tail end of the first few months, a SEO strategy begins to execute a game plan. In this chunk of 4-6 months, numerous services are carried out to boost your continued presence and exposure in front of potential online leads.

Let’s take a look at few of these key SEO resources:

Link Building

One of the SEO services implemented into your business’ off page optimization strategy is link building. Known to be one of the most time consuming aspects of an SEO campaign, our link building process lasts the duration of this 4-6 month step.

Search engines crawl websites for links in order to discover new web pages and determine how well a page should rank. The quality of keywords and content on the page, as well as the number of links redirecting to that page from external links are key factors in ranking at the top of the charts.

After the 4-6 month period of link building, we reassess the process and determine if a redirection of the process is in order. While doing all of this link building, the SEO campaign continues execution with the creation and publication of content.

Content

We called this section “Off-Page Execution”, but the best ongoing SEO campaigns also include keyword-rich content production on a month-to-month basis.

Why? The SEO best practice is simple: the more relevant, quality content on your website, the better.

In the first stages of planning your SEO campaign, you should have a plan for what kind of content should be created, a timeline for creating that content, and a schedule for releasing the content on your site. Posting frequently naturally engages site visitors, reduces bounce rate, boosts search traffic, and potentially lifts the site’s search results placement.

By continuously adding new content, web pages can attract search engines to stop by and check the site, which increases the opportunity for your site to increase in search ranking, as well as displays your business’ expertise of the market.

Social Signals

Consistently utilized throughout the duration of our SEO campaign, social signals play a vital part in the 4-12 month journey.

The use of social signals is the way of sending signals to Google regarding engagement and interaction with your website via major social media platforms like Facebook, Twitter, LinkedIn, and Instagram. As tweets, posts, and updates contain a link with a blog post or content offer on your website, signals are sent to Google that show your business and it’s platforms (website, blog, social media outlets) as one cohesive unit.

We find it important for your business to consistently engage with clients and possible future clients via social media outlets, continuing to analyze social media engagement and adjust accordingly throughout the duration of a campaign.

Step 3: Analyze and Optimize (4-6 months)

If the impression hasn’t already been made… SEO takes time.

The latter half of the 4-12 month SEO journey focuses around an analysis and optimization of the campaign’s first half. It takes time for the planning, strategy, content, and execution to be created, developed, and implemented into your business. As the ball starts rolling, results appear and data is ready to be analyzed.

Your SEO campaigners analyze how things like keyword integration, content posts, social media platforms, and the like are boosting site traffic and visitor engagement. SEO metrics such as keyword ranking, link building, website traffic, and conversion rates are examined in order for adjustments to be made to continually better metric data.

You might be thinking: Why does it take 4-6 months to analyze data and adjust accordingly? Couldn’t we finish it in a week or two?

You could have an analytic expert jump into the data and do their thing, however, once they’re done, is the data worthless for further analysis?

Nope.

Continuing the process of analyzing data and optimizing your website is an incredibly crucial service in a SEO campaign. Implementing minor tweaks and adjustments throughout the entirety of the campaign keeps your website in tip-top shape.

Search engines control the SEO ranking systems and are constantly changing the way things are ranked. Google, Bing, Yahoo and other search engines have been known to change their ranking ways overnight. Without a consistent eye on these kinds of changes, as well as consistently optimizing your site and content for these search engine rank changes, your business could get lost in the search engine ether.

So, how long does SEO take?

Chances are, your business is your pride and joy. Or it was, until it stopped doing so well and you watched your competitors out-do you.

In either case, as the world watches the Internet act as the biggest marketplace for the discovery and utilization of businesses, it’s essential that your business is at the forefront of search results when the world comes knockin’.

search-experience-optimization

Fire Your SEO Agency

By | SEO Tips | One Comment

Your agency is not going to like this post. Because I’m outing them.

There is a deep, dark secret in the world of SEO. We all know this secret. And staying silent is what’s enabling hundreds of agencies to continue operating regularly, generating significant revenue, and “delivering quality SEO work”.

The secret is this: Most SEO agencies (maybe yours) have no idea what the hell they’re doing.

Maybe this is you:

You hired a cheap (maybe international?) SEO expert to “hack” your SEO to get you ranked on the first page of Google. They even guaranteed “90 days or less!”. You didn’t have a large SEO budget, and they offered to do this for only a few hundred bucks a month.

What did you have to lose? Now your site is falling, and you don’t know why.

Or maybe this is you:

You invested a larger budget (+$2,000/month) and hired a USA SEO agency to use white-hat methods to get you ranked on the first page of Google. However, once you signed the contract, the agency failed to deliver on their promise. You were delegated to poor account management, and no one at your agency seemed to know why your site wasn’t improving.

Why did you choose that agency? They sold you, but they didn’t serve you.

Does any of this sound familiar?

  • Account managers that seem disorganized and unknowledgeable; can’t answer basic questions about your SEO campaign.
  • Strategists are hard to reach and only available intermittently; your account manager blocks your access to strategy leads.
  • You aren’t given the freedom to approve or monitor deliverables like backlinks; sometimes links are wrong or inaccurate.
  • Reporting is filled with vanity metrics that show your website’s “growth”; real metrics like traffic and total keyword growth are stagnant.
  • There are no real KPIs or goals; Your SEO agency claims “expected results aren’t possible with SEO”.
  • You feel like a small fish in a big pond; Your agency is too big to care about your SEO intricacies, let alone your overall dreams and goals.

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Reality check #1: If you’re unhappy with your agency, give notice. Today.

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This is not how your experience with an SEO agency should play out. If this is your story, it’s because you’ve hired an agency like one of these (which sounds like yours?):

“The Goliath” – You picked this agency because they’re one of the largest SEO agencies in the United States. With a hoard of sales reps and an impressive list of past clients, they whisked you away with open-ended promises to “transform your SEO” and improve search results faster than anyone else. And why wouldn’t you believe them, with their Fortune 100 clients and massive corporate partners? If they can do great SEO for XXX, then your mid-sized company will be a walk in the park. Wrong. Since the day you signed the contract, you’ve felt under-cared for, under-communicated with, and under-satisfied with your results. You’re not receiving attention (mostly because you’ve been delegated to some junior account executive who hasn’t managed a campaign before) and you’re injecting significant capital into a failing SEO campaign. You want to make a change, but if this “award winning” SEO behemoth can’t get you results, can you really trust someone else to do better?

“The Old-Schooler” – You picked this agency because they’ve been doing SEO “since before Google started”. As if that says anything about their current ability to do good SEO today. While they certainly weren’t the cheapest option, you picked them because they’ve been in business for 15 years – so they must be doing something right…right? You’ve tried to understand what exactly they’re doing to improve your SEO, but every time you ask they respond with “it’s very technical work” and “I can’t explain this because it’s our secret SEO sauce”. This not only leaves you completely out of the loop of the campaign, but also makes you feel like you have zero control. Isn’t there someone who can explain SEO in a way you can understand and become involved?

“The Offshore-er” – You picked this agency because they were the cheapest. And they promised you the best results. What’s better than that?! You saw so much value when they mentioned the hundreds of links they’ll be building for you. Little do you (nor they) know – those links come from a link farm, are unnatural, violate Google’s quality guidelines for backlinks. Suddenly your site is penalized – and they claim it wasn’t their fault. You agreed to the contract, didn’t you? You should have known. But what your agency doesn’t know about Google’s algorithm updates only hurts you in the end. You’ve dropped thousands of ranks and it’s put you in the painful process of disavowing the very work you invested in. Are there any reputable SEO agencies that you can actually afford?

Picking the right SEO agency is hard. We get it. It’s not easy differentiating who’s legit and who’s blowing smoke.

Plus, most agencies talk in broad terms when discussing expected results, deliverables, and timeline. They claim it’s impossible to predict SEO growth.

Fortunately for you, this isn’t true.

 




marketers-guide-to-seo




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Reality Check #2: You don’t need to compromise when choosing an SEO agency.

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The new world of SEO is being revolutionized by agencies that use data-driven campaigns to predict SEO growth. You can expect these qualities from your SEO agency:

  1. You can get expected results; Data can, and should, be used to drive SEO campaign strategy and predict overall SEO growth. 
  2. You can get the attention you need; Account managers should be trained as SEO experts with full knowledge of campaigns.
  3. You can have control over your campaign; Direct relationships with backlink owners means you can see, approve, and modify your backlinks.
  4. You can understand the process; SEO strategists can explain to you what the activity is and why it’s helping your SEO.
  5. You can hold your agency accountable; This is no longer a subjective activity with no foundation. SEO is now data-driven, and you can see the benefits.

Your agency doesn’t want you to know this. If they aren’t held accountable, can claim “expertise” without explaining their processes, and hand your account off to low-cost junior executives while still receiving your recurring revenue, then they have no incentive to improve.

Again: IF YOUR AGENCY ISN’T HELD ACCOUNTABLE, THEY HAVE NO INCENTIVE TO IMPROVE. 

Which brings us to another point: Do you really want to work with an agency that has to be forced to innovate and improve, or one that drives innovation and improvement?

I’d like to think that you and I are on the same page – SEO is a critically vital component of any core business strategy. If this is the case, why are you compromising with your agency?

I challenge you to consider the alternative.

The alternative is an SEO agency that is driven by values that supersede profit margin and comfort. An agency that doesn’t sit on its heels, but forces innovation and excellence in the industry with tenacity and willpower. An agency that genuinely puts the client’s needs as a priority and takes time to educate, empower, and explain.

I’m tired of making excuses for other agencies’ poor performance. I’m tired of telling prospective clients that “we aren’t like your old agency”. I’m tired of picking up the pieces after another agency took everything but the kitchen sink and left the client with an ass-backwards SEO campaign and hundreds of crappy backlinks.

We’re ready to show you that there is a different way.

I’ll never say we’re a perfect agency. We’ve made many, many mistakes. But we have grown our agency on a foundation that values learning from mistakes and innovating better ways to service clients as a result.

I challenge you to see for yourself.

If you want to know what it’s like to work with this kind of agency, send me an email at michael@victoriousseo.com and we can personally discuss your situation.

keyword strategy for cloud-based B2B companies

Creating The Best Keyword Strategy For Cloud-Based B2B Companies

By | SEO Tips | No Comments

Finding the right keyword that will generate revenue can be challenging. However, this does not mean that B2B companies will have to blindly choose the keywords for search engine optimization (SEO). Using the right keyword strategy is important for your marketing efforts so that you can rank well in search results.

Tips on Making An Effective Keyword Strategy

Generating traffic to your website involves understanding what your customers are searching online. This is the first step in creating an effective keyword strategy. Here are some techniques to formulate the best keyword strategy that fits your cloud-based business.

1. Search For Keywords That Will Generate Revenue

Start creating your keyword strategy with revenue in mind. There are different online tools that can help you generate revenue and automate your marketing strategy for publishing and distributing content.

The idea is to build your keyword strategy around not just the top of the funnel metrics. By focusing only on high ranking content, you may not have an idea on what keywords are aligned with what your customers are looking for.

2. Choose Keywords Based On User’s Needs

Matching your content with your customer’s preferences will improve your chances of generating revenue from organic search. The best gauge for this is the search query, but since it is impossible to find all possible search queries, you have to approximate them based on keywords.

Examples of search queries based on user preferences include navigational, information, and transactional needs. However, since they are quite broad, it is best to organize them into subcategories and pick the ones that are right up your alley..

3. Use Revenue-Generating Keywords

Once you already have an understanding of your user’s intent, it will be much easier to connect the keywords to opportunities and revenue. It will also be easier to know the intent of your clients.

When you already have an idea of the most searched keywords, you can now start tying them up with revenue performance. Measuring the value of keywords that you rank for will help you understand the needs of your customers and in the process help you look for new target keywords.

4. Choose Your Target Keywords Well To Improve Conversion

By improving your choice of target keywords, you can boost your conversion rates by creating better content that matches your user’s preferences. Do a research of the most engaged content when they are in the latter stages of the sales cycle.

Search engine optimization not only involves improving rankings and content marketing, but also understanding your customer’s preferences and creating content that will satisfy these needs.

5. Identify Your Target Audience

By using predictive technology, you will be able to effectively identify what your target clients are searching for, based on revenue data and keyword/query data. With such technology, you can gain a deeper understanding of URLs and web pages to determine the language and words that your customers are speaking.

The information that you get from these technologies can help you produce the type of content that will attract and eventually convert.

Final Word

Implementing a solid keyword strategy can definitely make a huge difference in your B2B company. Stop randomly guessing the right keywords for your website. Instead, follow the techniques above so that you can reap the SEO benefits.

Effective Local Search Engine Marketing Strategies To Boost Your Site SEO

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Online marketing is a competitive area where techniques that are considered effective now can rapidly change and affect every single business that implements SEO. Local SEO, on the other hand, brings in a more challenging game, given the style, the specificity, and the customer engagement it requires. This is the reason why website developers and business owners need to understand local search engine marketing.

Local SEO may sound like a daunting task to accomplish, but you don’t have to be an expert web developer to pull it off. Sure, it sounds difficult and uses up a lot of time before you can feel that your efforts are paying off, but there are several options to make things easier for you and your company.

Local Search Engine Marketing Techniques

Here are some local search engine marketing strategies that you may want to start doing:

1. Post and update your Name, Address, and Phone Number (NAP)

You may think that your physical retail store is going to be the talk of the town, but it wouldn’t matter much if people cannot find your address on Google.

The key to pull off an effective local search engine marketing plan is to put your business address on your website for your visitors to see. The easier you are to locate and contact, the easier you will gain people’s interest to try your services or products. Also, it makes you more credible and professional because you are opening your lines to people’s inquiries.

In relation to this, you need to update your NAP on your website so that people won’t get lost when they try to visit your physical location.

2. Claim and develop your Google My Business page

local search engine marketing planThe goal of setting up a website is to make sure that your visitors are given all the information they need about your company, as well as the products and services that you offer. Without these key pieces of information, you miss the whole point of SEO.

To help you get up to speed in terms of search ranking, set up your own Google My Business page. This allows your company to be discovered by Google users. This will also serve as a reliable reference for your visitors who will hopefully turn into loyal customers.

The nice thing about Google My Business is that you can post not just text content, but also tons of photos and maps. You may also set up reviews that your customers and visitors can update.

Setting up an effective Google My Business page may take a lot of work, but this will definitely yield amazing returns. Make sure to carefully check the information you post, such as your business name, your business category, your location, and your company’s description.

3. Welcome reviews and testimonials

Feedback from people who have tried your products can help you improve on your services, and influence other potential clients to check your business out. The thing about reviews and testimonials is that you will be able to know the good points of your company from experiences of actual customers, and discover the areas that need more attention and improvement.

Encourage your customers to make a review so you would no longer need to second-guess about what you still need to work on. Take note of their reviews and use them for your own company’s improvement.

Conclusion

These local search engine marketing techniques don’t really sound scary, do they? What’s great is that implementing these simple strategies can reap a ton of benefits for your site’s local SEO.

5 Best Free SEO Tools For Small Businesses

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Every developer or website owner should include search engine optimization (SEO) in their business goals. When the going gets tough and you need to boost your organic traffic and boost your sales, you can count on SEO to do that for you. It’s a good thing that some of the best free SEO tools in the market can help you launch an effective SEO campaign.

Rundown of the 5 Best Free SEO Tools For Any Small Enterprise

Here are 5 of the best free SEO tools that can help small businesses get recognized in the tough industry that they may be in:

1. Open Site Explorer

This feature from Moz provides a list of your site pages with the highest domain authority. It also allows you to view pages that have linked to your website.

The tool also gives an insight on the top keywords of your website. You will also see a list of URLs that directly linked to your website.

2.  Remove‘em

It used to be that webmasters relied on guest posting in order to gain backlinks. However, some of the guest posts were of poor quality. When Google launched an all-out war against guest posting in 2014, many websites were affected and struggled to regain their rankings.

To remedy the situation, webmasters were forced to contact other website owners to ask them to remove their backlinks or make them no-follow. For this purpose, Remove‘em is an effective tool for identifying the location of links and whether a particular anchor text was over-optimized.

3. Google Trends

best free SEO tools for small businessesGoogle Trends is considered as one of the most versatile and best free SEO tools. This tool lets you determine the level of interest on a certain key phrase within a certain period of time. Such information will allow you to step up your current campaign for future campaign.

Google Trends also offers geo-targeting capabilities. This works best if you are interested with local traffic. You can arm yourself with information to target areas that are mostly in need of your product.

Lastly, Google Trends is useful in searching for news topics that are currently trending. You can use the information to boost traffic to your website.

4. Google Keyword Planner

Google Keyword Planner is helpful if you are implementing an initial SEO campaign or changing the current one. This will allow you to discover relevant keywords or multiply keywords in case of a localized SEO campaign.

Aside from discovering new keywords, you will also get information on historical search data and traffic statistics. This way, you can predict clicks and conversions and set a budget for your PPC marketing. You can filter results and get the metrics that are important to your campaign.

5. SEMrush

While it was designed for SEO professionals, SEMrush is effective for small businesses as well. With this tool, you will be able to obtain a list of keywords that your website ranks for. You will be able to determine the number of times the keywords were searched for every month.

With this information, you have at hand, you can determine which keywords are worth optimizing and targeting. You will also be able to gain data about your competitors and how you are doing against them.

Conclusion

All of these tools have premium versions that can provide more robust features and increased capability. However, you can stick it out with these five best free SEO tools if you’re planning to conduct a few searches a day.