A lot of businesses have become successful online. Apart from providing the best products and services, companies need to invest on search engine optimization (SEO), which has become an integral element for online success. One of the best ways to base your SEO strategies on is to get an SEO quote.
What is an SEO Quote?
An SEO quote is a proposal made by an SEO agency to list down the existing problems of a website in terms of SEO, the solutions to rectify the errors, and the scope of work that the agency can provide.
While the cost to hire SEO professionals may take some business owners aback, the long-term benefits in terms of SEO should be enough reason to consider hiring an SEO agency. As a business owner, you should be able to witness the improvement in your website’s online presence when you start with an SEO quote.
What To Expect in an SEO Quote
The primary goal of any SEO agency is to ensure that their client’s websites will appear among the top search results. As part of the SEO quote, SEO professionals offer a wide range of services to drive more traffic and eventually make visitors become loyal customers.
Here are some of the basic services that most SEO agencies and professionals can offer:
- Provide a suggestion in choosing a domain name
- Optimize titles, keywords and overall content
- Assess the quality of content and its uniqueness
- Suggest outbound links, backlinks and internal links
- Optimize the site loading time on different devices
- Increase visibility by creating accounts on different social media sites
- Optimize meta tags, title and description
- Ensure that there are no broken links
A standard SEO quote contains the following provisions:
1. Careful assessment of the virtual health of your website
This includes checking the content, keywords used, current ranking, and analytics data.
2. Enhancement of website “crawlability”
Google checks on each website by crawling and indexing the pages. However, you need to boost the chances of your website to get indexed by implementing SEO techniques. This means that there should be some valuable information on the website worth indexing.
Crawling is the process wherein search bots would go throughout the website looking for new and updated information or content, and report back to the search engine. Meanwhile, indexing involves the processing of information gathered by bots from crawling activities. In the case of Google, crawled data are placed in the searchable index if the process has determined that the website contains good quality content.
3. Improvement of keyword strategy
Identify the existing keywords or keyword phrases, and check how relevant they are with what the website is all about.
4. Competitor monitoring and analysis
You can use the competition as basis on how to make your website more engaging to your visitors. This includes knowing how your competitors gain leverage in presenting themselves online.
5. Link analysis
Making use of backlinks is another element of an SEO quote that is extremely essential for any website. Backlinking is important because it is an indication of the popularity of a website.
Making use of inbound links that are relevant to the site is an effective way of increasing traffic to your site. Be careful, though: Using links that are not relevant to your business may not help your website at all.
6. Content review
This process is composed of two phases: checking the content on each of the pages, and determining how and where the content is used on other sites. By doing this, SEO experts can determine if the site content is of good quality that can make others visit often or link back to the website.
7. Social media integration
Social media has become an integral part of any business as this provides more channels to increase online awareness on a particular brand. A good SEO quote should include social media as one of the elements to integrate in your SEO campaign strategy.
8. Reports generation
The SEO agency should provide a complete analysis, as well as strategic planning and forecast to make the website attract more traffic. Reporting may be done on a weekly or a monthly basis.
9. Mobile friendliness
Google prefers responsive or mobile-optimized websites to appear at the top of SERPs. This is reason enough to check the SEO quote whether this factor is included or not.
Besides, the popularity of mobile browsing has skyrocketed in recent years, and most online users prefer to read websites through their smartphones or tablets. If you want to grab the attention of the mobile target market, your SEO strategy should include optimizing your website for mobile viewing.
Importance of SEO for Businesses
SEO can definitely help improve a company’s online visibility, and drive more traffic to the website through organic search results. However, to become successful in SEO, you must determine the factors needed to help you land on the first page of search results. Some of these factors include the following:
- Using the right keywords
- Providing high quality content
- Creating engagement with visitors and turning them into customers
- Adopting sound online marketing techniques
When SEO comes to mind, most companies choose between assigning an internal team or hiring a third-party agency to help them with a good SEO plan. Whatever the company’s choice is, the people assigned to do the job should be experts in SEO.
Assigning people from the company to handle SEO is very helpful because they already know what the company wants to achieve. Working with these SEO experts may be easier because you can reach them faster. The best way to maximize on your SEO campaign is by coordinating with the marketing team.
Businesses should definitely consider seeking help from SEO experts. These professionals have sufficient knowledge on how to maximize your company’s online visibility. By asking for an SEO quote, you should already expect to learn much about your website’s shortcomings, and improve from there.