All Posts By

Alwin Wong

How to Calculate Customer Lifetime Value

How to Calculate Customer Lifetime Value

Business is booming! New customers are rolling through every week, or so you thought. After taking a further look at your financials, your bottom line hasn’t budged one bit. What could be the reason for this? One may suggest that it could be attributed to the lack of customer retention. Many businesses quickly come to find that no matter how much spend they allocate to acquiring new customers, it is often much cheaper to build loyalty and retain existing customers. In fact – depending on the industry – it could cost 5 to 25 times more to acquire a new customer than to retain an existing one.  Or perhaps the business is targeting the wrong customer segments. Poor customer acquisition strategy inevitably results in low qualified conversions – the type of customer that does not truly understand the value your business provides. As such, they are in and out of…

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Integrate SEO Into Your Content Marketing Strategy Checklist

Integrating SEO Into Your Content Marketing Strategy Checklist

It’s true. Content marketing has proven itself as a viable solution to help grow a company’s online presence. And by now, most startups and small businesses understand they need content as a means to garner awareness, have an online presence, and build an audience. However, having a content marketing strategy checklist helps your company stay relevant for more reasons than you may think. Aside from your promotional channels, SEO is the vehicle that helps drive organic growth and traffic, whereas content is the fuel. Like the cool side of the pillow, SEO-optimized content provides undiscovered potential that comfortably cushions your business if used with your content marketing strategy. For the most part, search engine marketing is content marketing. From keyword strategy to content quality, there is overlapping use of content as the primary driver in both content marketing and SEO – representing two sides of the same coin. Why Should…

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