Building a website is similar to constructing a building. Starting from the ground up, a sturdy foundation is necessary to ensure stability and longevity. If the foundation is weak, chances are, it’ll collapse. In terms of a website, establishing a strong foundation or site structure, comes in many ways, but internal linking throughout a site continues to prove it’s importance. Let’s walk through the logic and reason behind kick-ass internal linking, as well as a few key reasons why all site’s should get their hands dirty with links.
Search engines use complex algorithms to identify pages that they will include in the index and display in the search engine results page (SERP). By utilizing SEO techniques, websites will have a way of getting discovered by search engines.
A lot of factors can affect the search ranking of your website. Today, we will discuss off site SEO as a major factor in leading your site to increased traffic.
A Brief Background on On-Site SEO
Most websites focus on on-page elements of the website. This should not be the case because most of the time, Google focuses on the things that happen outside.
Dr. Peter Meyers of Moz observed that most authority website owners spend around 30% of the time in link building and 70% in on-page SEO. Other kinds of websites, on the other hand, do it the other way around.
What is Off Site SEO?
From the name itself, off site SEO refers to the external factors that affect the search ranking of a website. It is often associated with link building, but off page SEO is more than that. It often involves promotion methods for the purpose of getting noticed by search engines.
Off site SEO uses a variety of factors for generating awareness for your website. While on page SEO factors focus on content and HTML codes on your site, off site factors can contribute to increasing the popularity and traffic to your website.
Off Site SEO Best Practices
Here are some of the most commonly used off site SEO techniques:
Link building is the practice of acquiring external links to your website. If visitors discover your site through other people’s blog posts or other reputable websites, there’s a big chance that they will become your loyal followers. Link building is a way of telling search engines that content on your website provides good information.
Although there are about 200 factors that Google considers in ranking websites, effective link building can play a crucial role in making your website an authority in your chosen niche.
It is worth noting, however, that link building is not all about quantity but quality as well. The number of links pointing to your website is not necessarily more important than the sources of those links. A link to your site from a personal blog doesn’t generate the same effect as a mention from the New York Times or other high-authority sites.
This is another commonly used technique for off site SEO. The idea behind bookmarking is for people to link and share web pages that they like through bookmarking sites such as Delicious, Propeller, Digg, and the like.
The links can be seen by other online users, who may decide to visit your site. As a result, your website traffic will increase.
While not as popular as it used to be, bookmarking is still a good strategy to use if you want to get traffic to your website. Depending on your niche, there are many bookmarking sites that you can use for promoting your content.
Social media channels provide websites with a good medium for boosting their search rank. First off, you need to create accounts on Facebook, Instagram, LinkedIn, or other social media networks. Through these channels, you can share your site links to friends and inform them about posts on your websites.
In short, social media can be used for website promotion and for building your online reputation.
In a way, social media is similar to link building. Sure, most of the links from social media sites are no-follow, but this does not mean that they are not valuable.
Social media mentions are now becoming a ranking factor. By properly configuring your social media profiles, you can also boost your search engine rankings. The more your contents are shared through social media, the more it will get noticed by search bots.
Blogging is another powerful and effective way to promote your website online. The important thing to remember when it comes to blogging is to write unique content. You need to be precise when writing your blog posts so that readers will easily understand the point you are trying to drive.
Aside from posting unique content, another way to promote your blog is by posting comments on similar blogs. If you are not into writing, you can consider getting a guest blogger to produce the content for you.
Cross linking is the process of linking two separate sites through clickable links. With this strategy, you get a link from other websites or blogs that are related to yours. This may be hard to implement if you do not have enough content to link, though.
Citation is a process of including the NAP (Name, Address, Phone Number) on your website pages. It can help search engines evaluate your online presence and authority.
Unlike link building, the URL of your website does not have to be present to get cited, the NAP will suffice. However, it is important to be consistent. The NAP should match the information on your website.
How Can Website Owners Benefit from SEO?
A successful off-site strategy will deliver the following benefits to website owners:
- Increased rankings: Higher search engine ranking means more traffic for the website.
- Higher PageRank: PageRank refers to any number between 0 and 10 to indicate how important a website is to Google. The system was one of the reasons for the success of Google in showing the most relevant results to search users. It is just one of the hundreds of other factors that Google uses to rank websites.
- Better exposure: Higher ranking goes hand in hand with higher exposure because when a website is ranked at the top page, it will get more links, visits, and social media mentions.
These off site SEO strategies can contribute to improving the popularity and search ranking of your website. By implementing them, you can look forward to seeing the pages of your website appearing at the top of search results.
Google Analytics is a very powerful tool used to monitor and analyze traffic of a website. It provides valuable amount of information about who is viewing your site, what the visitors are looking for, and how they were able to get to your site. These benefits alone already make it extremely important for business owners to know how to use Google Analytics.
Tips on How To Use Google Analytics
The following are simple but effective ways on how to use Google Analytics to help you catapult your traffic to new heights:
1. Set a goal
Like in any other kind of business, you must have a clear vision of what you want to achieve. Provide a dynamic plan that can help you reach your goal.
2. Use ad tags
Make use of page tags using the GA tracking code provided to you when you signed up.
3. Make use of funnel conversion tools
This should help you in knowing how your customers navigate your site and where they leave from. By knowing this pattern, it enables you to take an action on how to improve traffic that will eventually lead to an increase in revenue.
Setting up your conversion goals will allow you to know that users are taking the steps that you want them to take when they visit your site.
4. Study visitor engagement
You will be able to track down the number of visitors that stay on your website for more than 60 seconds and those who keep on coming back to read through the site.
5. Track and engage your site visitors
One of the best marketing strategies to use on both offline and online businesses is being able to trackback to find your followers. This tool allows you to possibly engage with followers and fans.
As soon as you have gotten in touch with them, you can send them vouchers, freebies on their next purchase, or even just a special recognition.
6. Check site speed
Another important factor that website owners should be aware is site speed. A fast-loading site will encourage visitors to look through your pages. Fortunately, you can look at your Analytics data for the average page loading time in your site (by going to Behavior > Site Speed).
TIP: Make sure that you optimize your images, minify resources, enable compression and minimize HTTP requests.
7. Generate reports that are helpful
To track down all the site’s activities, you may want to set up a schedule on how the report should be sent to your email. The analytics data may be set to “last week”, “past 30 days”, or any custom period that you like.
This will allow you to focus on which parts of your website needs improvement, without you having to spend so many hours staring at the Real-Time section of Google Analytics.
8. Hire an SEO specialist
You may think that once you have started using Google Analytics that you would just leave it as is. However, it might be best to ask SEO experts to check and help you set up your funnel visualization for you to know if everything is working as you expect it.
Your online success can only happen if things are done correctly. With the help of SEO specialists who know how to use Google Analytics correctly, expect positive tangible returns on your site’s search dominance.
The success of any website relies on a lot of factors, and this deluge of concerns lead some companies to hire SEO specialists. These experts know how to analyze and implement changes to the website to maximize traffic and improve page rank within search engines. Many of them are also skilled in terms of auxiliary services such as online marketing and WordPress support.
Pulling off a successful SEO plan requires a unique set of skills to make your website stand out amidst so many websites that offer the same products and services as you.
One of the commonly used platforms in starting a website is WordPress. Unfortunately, not all website owners can create a beautifully designed and SEO-friendly website. In this case, having SEO specialists who offer WordPress support is a big advantage.
Site Defense: Best WordPress Support Service
Site Defense is a service that we at Victorious SEO are proud of. This service provides a very cost-efficient solution in maintaining a WordPress website.
Here are the main features of Victorious SEO Site Defense:
Daily Backups Stored Off-Site
Protect important files from disastrous events such as malware breach, hacking, and corrupted data. While you may find it easy to rely on your existing web host to store your site data, Site Defense ensures that all your files are backed up, from which you can restore anytime.
Unlimited Requests Per Month
Get this: Site Defense includes unlimited WordPress support, with requests addressed in less than 30 minutes. We know how important it is for your website to run optimally. What sets Site Defense apart from other WordPress-centric services is that you can be assured of topnotch performance for a low monthly cost.
Automated WP Core and Plugin Updates
WordPress continuously update their plugins for improved security, enhanced speed, bug fixes, and compatibility with web standards. Site Defense will automatically update your core WordPress files and plugin installations to make sure that your website is highly optimized all the time.
Security Monitoring and Cleanup
We will regularly monitor your website to secure private information and protect your site against hackers, malware infection, and other crippling attacks. This also ensures that your site is not blacklisted by Google and other security checking policies.
Support from WordPress Experts
We take pride in our highly skilled developers. They have the ability to develop structurally sound SEO strategies, as well as helping your WordPress website properly managed. Our team of WordPress experts should be able to help your website get a high rank in search engines.
No Long Term Commitment
Our confidence lies in the quality of services that we offer. That is why our Site Defense plan doesn’t require you to commit for a long period of time. Should you find our services short of your expectations, you can cancel anytime.
Receiving WordPress support from SEO experts is of extreme importance for anyone relying on their WordPress website for revenue. With Site Defense, you should be able to rest your mind and trust our excellent support service to manage your website as superbly as possible.
The success of companies in terms of SEO relies on how they can come up with ways for their websites to reach the right target market and provide the best products and services. This is the reason why more business owners are excited to implement SEO best practices to reap the benefits of high search ranking.
SEO has been constantly evolving as online technologies come and go, but one factor that has become staple is the use of mobile devices to browse websites and conduct online search. Google has already started to take notice of this, based on its 2015 algorithm update to include mobile-friendliness as a ranking signal.
Advantages of a Mobile-Friendly Website
Mobile users have already outnumbered desktop users in terms of web browsing, and therefore making your site mobile-friendly leads your site to more viewers. Here are the other benefits of using mobile-friendly web design on your site:
Higher potential for user engagement
According to a recent study, mobile users who get their inquiries answered are more likely to purchase a product or service from the website. This is a clear indication that having a mobile-friendly website generates more leads and sales.
Better user experience
When people like what they see and experience, they tend to repeat the same activity. The same is true with a good mobile user experience: making your pages mobile-friendly improves your site visitor’s viewing experience.
Increased chances of landing on Google search results
The search giant has already mentioned its preference over mobile-friendly websites. Isn’t that motivation enough to start changing your site design to a more mobile-friendly one?
Mobile SEO Best Practices
If we fail to understand how our websites should be made, we might be using bad SEO techniques that are actually destroying the search ranking of your website instead of improving its chances. Here are some techniques to make your website follow mobile SEO best practices:
1. Check Loading Time or Page Speed
When online users click on a link, they expect to be directed immediately to the destination page without having to wait long. Some strategies to increase the page speed include minimizing redirects and using minified code.
2. Use a Responsive of Mobile-Friendly Design
Not all users use the same type of device in viewing your content. Make sure that your web design can be viewed properly on any kind of device or screen size. The best way to achieve this is to use a responsive theme or mobile-friendly design.
Also, stay clear of Flash videos because some mobiles cannot play this kind of media file. HTML5 may be a better option.
3. Optimize Titles and Meta Descriptions
Since mobiles have limited space, it is best to use concise information that would instantly make the user click on the link and check your website. Make sure that the title, information and URL contain appropriate keywords pertaining to your website/products/services.
4. Configure your site for mobile viewing
By using CSS3 media query it allows the same content to be shown on both mobile and desktop which automatically adapts to the size of the user’s screen.
5. Consider using a Mobile-Exclusive URL
Have you noticed Facebook’s URL when using a desktop and a mobile device? Creating a parallel mobile site enables a content customized for mobile users. Mobile sites use “m” domain.
Mobile user experience has emerged as one of the factors to include in SEO best practices. Make sure that you’re not lagging behind on this trending SEO technique.
We at Victorious SEO have been sharing a lot of tips on search engine optimization (SEO) as a way for businesses to get discovered online. Today, we’re going to discuss PPC and how businesses can boost their business by employing a PPC management service.
What is PPC?
Pay-per-click (PPC) marketing involves a fee paid by online advertisers every time a particular ad link is visited. If you own a business, you may create an ad block that allows websites to publish your link. When your link is visited, the ad publisher gets a fee, and the site visitor is sent to your website.
Although the process sounds pretty simple on the side of the ad viewer, it’s an entirely different ballgame for the business owner. An effective PPC campaign requires careful monitoring of the progress. For this purpose, a PPC management service specialist is the best person to do the job.
A PPC manager or specialist is tasked to do the following:
- Oversee the most common keywords that people frequently use in their searches
- Discover which social media placements to focus the company’s PPC
- Analyze the strategies used by the company’s competitors and aim to bid on the same queries they use
- Study the return of investment and use this as basis for all amounts paid
Google Adwords is probably the best and most popular PPC advertising system these days.
What are the benefits of a PPC management service?
Here are some of the advantages of hiring a PPC expert as opposed to doing it yourself:
1. PPC specialists have the expertise
People running a PPC management service have been molded by experiences with previous clients. If these former clients work in the same industry as you, your PPC specialist will be able to apply ideas that have been proven to work.
The best thing about this is that your PPC specialist can put in better ideas to make PPC management more convenient for your company.
2. You can focus on running your business
Handling any type of business eats up a lot of time, and handling PPC management by yourself may be virtually impossible. Online marketing is a challenging component of your business, but this will be easier when done with someone dedicated to PPC management.
3. They are on top of marketing trends
Online marketing is a competitive game that pushes marketers and advertisers to analyze and study the updates affecting your industry. The goal is to keep up with these changes so that your company will be able to strategize a competent approach.
The PPC management service will be responsible for tracking updates to keep your marketing approaches attuned to the times.
Do you need to hire a PPC management service?
It is highly recommended for companies that aim to strengthen their online advertising and marketing to hire a PPC management service. Some companies do not have an advanced advertising team, and so a PPC specialist will be a big help in this case.
Online advertising could really be challenging especially for startup companies with limited manpower. In this situation, a PPC management service may be able to help your company engage more prospects and boost sales.
Companies want to run along with the fast-paced world, and this is why digital marketing has gained momentum in recent years. Search engine optimization (SEO), for instance, has evolved in dramatic fashion over the years, and it’s a shame if your company cannot catch up with the future of SEO.
How To Maximize the Future of SEO Today
If you want your SEO strategies to be future-proof, here are four things that you need to change in your SEO plan right now:
1. Discover the use of Accelerated Mobile Pages
These days, a lot of people perform online search using their mobile gadgets. This is where Accelerated Mobile Pages (AMP) come in handy.
To boost your company website’s SEO, you have to be able to redesign your pages so that they get displayed on mobile phones, tablets, and other similar gadgets. Considered as diet HTML, AMPs are effective tools for companies to reconfigure their websites for instant viewing through mobile search.
2. Learn more about the purpose of Knowledge Graph
In SEO, search ranking is probably one of the goals that you are aiming for. Since it is the goal of Google to provide a quick, reliable and efficient search experience for its users, algorithms and updates on Knowledge Graph are all directed to reaching this goal.
Knowledge Graph serves as Google’s database, which the search giant uses to analyze the relevance of a site’s keywords or content based on the users’ needs. Given that Knowledge Graph is Google’s way to categorize web pages depending on topics, make sure that your content says what you want to convey to avoid confusion.
3. Recognize how much RankBrain matters
Considered as one the most important ranking factors by Google, RankBrain serves as the artificial intelligence (AI) in the SEO industry.
This SEO pillar is most primarily used by Google to help the company analyze how human interactions work online—how they use online search, how they phrase queries, what sites they usually go to, and the like. What it does for SEO practitioners is that it directs them to keep the connection of their contents to users’ needs, experiences, and interests.
For people who work in the SEO industry, RankBrain should be seen as a motivation to boost content reliability and strength. This will allow for a more competitive approach in crafting the content to be put in the site.
4. Know more about penalty filters that screen and clean those spams
We all know how powerful spam and malicious backlinks are in ruining the user’s search experience. With Google’s latest Penguin update, sites that are considered bad links are filtered out.
In other words, Google has a way of punishing websites that are fond of keyword stuffing. This way, search rankings get refined, and websites that are really worthy of top search ranking will be recognized in the process.
To be transparent about it, all of these techniques that will define the future of SEO are not necessarily new to anyone familiar with SEO. What is more important, though, is the need for you to recognize the changes in the search user’s behavior and the preference for mobile viewing.
You’ve probably seen a lot of SEO best practices, and tried some of them. While some SEO techniques are effective, some either take time to see results or rely too much on black-hat SEO to the detriment of your site’s search rank.
SEO Best Practices: Blogging Bi-Weekly
In this article, we will discuss five reasons why you should start blogging every two weeks as part of your SEO strategies:
1. By writing on a regular basis, search engines will find you
One of the most effective SEO best practices is to keep your website updated. Blogging, in this sense, should be done on a regular basis for you to attract search engines looking for new information they can share.
Visibility is key—and that is basically the same principle that you should follow in maintaining your blog. Writing regularly – more ideally every two weeks – will keep your website visible in the very competitive search results race.
2. Blogging every two weeks shapes your creativity in a shorter period of time
Newbies in the game of SEO usually miss out on one essential factor: creativity. Blogging is an art, and art is produced with the creativity that you have. Therefore, the more frequent you blog, the more frequent you put yourself in the challenge of becoming better a better blogger.
You will eventually learn what makes your audience come back for second helpings. The more your write, the more you will discover your capacity to attract people to visit your site.
3. Blogging bi-weekly helps you keep up with the latest keywords
SEO is also a game of keywords, and this is one of the factors that you need to watch out for. Blogging lets you put keywords that people might be looking for.
In addition to this, blogging regularly gives you the opportunity to also regularly update and add more popular keywords and other search terms on your website. This will give you the chance to maintain the relevance of your site in the game of keyword ranking.
4. Blogging builds communities on your website
Writing regularly opens doors for people to discuss the topics that you write about. Your creativity to think of topics that would catch the attention of your audience is one thing, but establishing a regular venue for discussions is another.
Writing every two weeks will increase the possibility of attracting people to read your posts and engage on the comments section. The trick here is that you should be ready to answer questions that may spring from the discussions so that your visitors will have a reason to come back and share more of their thoughts.
5. Writing regularly increases the traffic in your website
The natural logic of things is that people return to websites that provide what they need. Uploading new content every two weeks assures your audience that you are available to provide the content that they need. This should eventually increase loyalty and traffic to your site.
Besides, updated websites always look more credible than websites that take longer time to put information that the viewers need.
If you really want to follow SEO best practices, blog regularly, ideally every two weeks. This way, people will be more interested to visit your website and return for your regular updates.
Not all website owners may have the faintest idea on how to make their online presence as visible to many people as possible. Worse, some of them commit some of the biggest on-page SEO issues without them realizing it.
In this article, we will discuss some common issues that jeopardize your website’s chances of appearing on top of search results:
1. Focusing on quantity instead of quality
Having updated content may help people to become more curious about what you will offer next. Unfortunately, some people misunderstand “fresh content”, thinking that having more is better than having the best.
More than wanting to provide several articles on your site, your focus should be centered on the quality of information that you provide. Does your recent content have anything to do with your business at all?
Note that people are getting wiser these days, to the point that they might not fall for cheap parlor tricks. You might just be wasting time adding fluff content that does not help your website at all.
2. Increasing keyword density and count at the expense of content
It’s pretty much standard fare for SEO experts to know the important of using the appropriate keywords to boost search rankings. However, you should never forget that content quality is still more important.
What is the use of dumping so many keywords when they don’t provide the necessary information that your target users may want to receive? One of the most common on-page SEO issues is repeating keywords too often that it really no longer makes sense. This is a classic case of black-hat SEO, which you don’t want your website to be associated with.
3. Using an unnaturally rich anchor text
Making use of keyword rich anchor text may help boost your search rankings, but this can only happen if you make use of them sparingly. Using a specific URL link on the same keywords as anchor text too muh on a single page may look extremely unnatural and bordering towards robotic.
In other words, overuse of rich anchor text may drown your site rather than make it appear among the top search results.
4. Dismissing the importance of title tags and meta description
By providing a brief introduction through title tags and meta description, you can already capture the attention of search users. Make sure that the appropriate and unique keywords are included on both title tags and meta description so that users may already be given an idea on what your site is all about. Using words in your title tag that is not close to what your business is all about may mean losing potential customers.
Your meta description should contain roughly 25 words or 140 characters. Never stuff it with too many keywords, and try not to include your website name in all of your title tags as this would make them look like duplicate pages.
5. Ignoring internal pages
Aside from optimizing your home page, you should never ignore building links in your internal pages. To make your website increase its search rankings, always add internal links on page content that enhances the information. Search engines do not rank a website on a per-page basis but rather the website in its cohesive entirety.
In SEO, you may go about a number of ways to increase your website’s online visibility. However, make sure that they are within the right parameters. An increase in traffic may become noticeable but ensure that you are doing the right techniques to always let you stay on a higher ranking.
The ultimate goal of any website should be geared towards a good user experience (UX). One of the best ways to achieve this is to make sure that the website loads fast. In this article, we will discuss the reasons why page speed matters in SEO, and some tips on how to optimize your site loading time.
Page Speed Defined
Page speed refers to the amount of time that a page displays its full content. Depending on the metric used, this is also referred to as “page loading time” or “site speed”.
Google announced back in 2010 that site speed is a ranking signal in indexing websites. In other words, a site that has poor page speed may find it difficult to appear at the top of search results because it takes time for search engines to crawl the pages.
Slow page speed may mean a higher bounce rate. This is primarily because a user will probably switch to another website instead of waiting for the page to load completely. This means losing the possibility of converting a visitor into a customer.
In contrast, a fast site improves the overall site quality as well as user satisfaction. When this happens, expect more traffic towards your website, and eventually, better ranking that leads to better conversion.
Causes of Slow Page Speed
The phrase “taking it slow” may sound good in decision making, but definitely not in page loading. Below are some of the common reasons of poor page speed:
Using wrong image formats may affect the page speed of a site. GIF format is best for animated images, PNG is good for images with transparent backgrounds, and JPG works best in complex images and photographs.
Excessive HTTP requests
Inability to use Server Optimization
Enabling Apache compression will reduce the size of content that is sent to browsers.
Using Shared Web Hosting
This dramatically slows down a website because the resources are stretched too thin.
How to Optimize Page Loading Time
Fortunately, there are many ways by which we can solve the problem on slow page speed. Check these tips out!
- Removing unnecessary characters in your code can help increase page speed.
- Set an ‘expiration date” for all cache information, images, and files.
- Improve server response time. The amount of traffic you receive, the kind of software that your server uses, the resources each page uses, and the hosting solution that you choose may influence the server response time.
- Reduce redirects. Every time a page redirects to another page, this would add more time before the user can see what he is looking for.
- Optimize images in a way that it should be within the appropriate size needed without affecting the visual quality of the image.
- Use a content delivery network (CDN) to help you distribute the load of delivering content from your server.
By following these tips, you should experience an improvement in your page loading time. Eventually, this will lead to a good user experience, increase in lead conversion and sales, and better site SEO.