Looking at your website’s performance, you may already feel confident with your SEO strategies and search ranking. However, in the same way that fashion trends change, the same thing happens with Google’s algorithm. As a result, any SEO expert should always keep abreast with the latest trends in search engine optimization. The main focus of SEO experts is to put websites among the top search results. This can only be made possible by implementing sound SEO techniques, such as choosing the appropriate keywords. What most website owners fail to do is to create target keywords that would specifically direct users towards their site. Not knowing what search terms to use or how to be more competitive will definitely affect the site’s search ranking.