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Kyle Teese

seo audit tips

SEO Audit: The First Step Towards #1 Rankings

By | SEO Tips | No Comments

With the frequent changes on Google’s algorithm and modifications in SEO best practices, it is important for website owners to periodically assess their site if there is a need to make adjustments. You need to make sure that your website is properly optimized for search – otherwise, you could be missing out on potential traffic. One of the ways website owners can assess if their website is optimized for search is through SEO audit.

What is SEO Audit?

SEO audit gives you an overview of your website’s current status. It provides an insight on the negative and positive points of your website so you can work on the former and maintain the latter.

By conducting an audit, you will be able to analyze your website properly in order to strengthen it. The audit will help you determine the flaws that keep your website from achieving success.

What are the benefits of SEO Audit?

With an SEO audit, you can get the following benefits:

1. Determine the weakness of your current SEO campaign

An SEO audit report will show you the strategies that are not performing well. It will help you uncover issues such as duplicate content, irrelevant meta descriptions or keywords, lack of social media sharing buttons, or non-targeted keywords.

From the audit report, you may also discover that your website has slow speed and has poisonous inbound links. By uncovering these issues, you will be able to implement a successful SEO strategy.

2. Determine the strengths of your competitors.

Aside from your weaknesses, doing an SEO audit will help you discover the techniques that your competitors are putting to good use. For example, they might be getting links from qualified and relevant websites. By discovering the strengths of your competitors, you will be able to improve your own website’s SEO performance.

3. Enhance your SEO strategies

Once you have an idea on the weaknesses of your strategies, you can work on making the proper adjustments to boost your SEO campaign. Some of the things you can do to improve your SEO includes using targeted keywords, removing duplicate content, increasing site speed, and adding social media buttons.

4. Boost your search engine rankings

When you have identified the areas that needs to be worked on, the audit report will open up more opportunities to make your website attractive to search engines.

What to expect from an SEO Audit

seo audit for businessesImpressed with the benefits of SEO audit? If you are considering to conduct as SEO audit for your website, you should be aware of the 8 components of a standard SEO audit report:

  1. Backlink Competitive Analysis. This component provides an overview of the quality of your backlinks in comparison with your competitors.
  2. Poisonous Link Analysis. This helps to check if there are bad links coming to your website.
  3. Content Keyword Analysis. This is an evaluation of how Google interprets your website based on its contents.
  4. Site Speed Analysis. The speed of your website is analyzed as well as recommendations on how to improve it.
  5. Duplicate Content Analysis. This component checks if there are several versions of your webpage indexed by Google.
  6. Content Audit Analysis. This is an evaluation of SEO components such as meta descriptions, meta keywords, title tags, SEO-friendly URLs, and other website attributes.
  7. Javascript Analysis. This is an assessment of whether your website content will still appear when Javascript is disabled.
  8. Social Sharing Button Analysis. This is an assessment if your website has social media sharing icons on your blogs and other website pages.

Strategies To Create From An SEO Audit

As a website owner, you should undertake the following SEO techniques at least once a year:

1. Check on-page SEO

You can easily change your website’s SEO plan by making on-site changes. It will take time for you to see the results, but it will only take a few hours to make on-site tweaks.

2. Check that your site can be indexed by search engines

What good will your SEO be if it cannot be searched in the first place? Make sure to resolve any issues that keep search engine bots from properly indexing your website. Check for any improperly installed codes or hacked content.

3. Check your link profile and compare it with your competitors

When you are done doing on-page optimization, the next step is to analyze your website’s backlink profile. The number and quality of backlinks leading to your website can have a huge impact on your site’s search engine results.

4. Look for broken links or dead pages

Your website may contain broken outbound links or dead pages. These erroneous links can hamper your site SEO, so make sure to identify and resolve any issues.

If you are using a content management system or an e-commerce platform, there are a lot of tools that can automatically check these links. Some WordPress plugins, for instance, can notify you of any broken links. Meanwhile, some online apps can run a free site link checker to help you identify and resolve any issues concerning backlinks.

5. Check the speed of your website

The average speed and page load time of your website can impact the amount of traffic in your website. Visitors will not usually spend much time on a website that loads pages slowly.

Site speed is an important ranking factor, and so you need to prioritize the speed of your website if you want to boost traffic and search engine rankings.

Final Word

Subjecting your website to an SEO audit can go a long way in improving overall performance. With the tough competition online, you need to make sure that your website is generating enough traffic and getting ranked where you want it to be. Otherwise, your efforts will all be for naught.

You can always bank on the help of an SEO agency to make your website SEO-friendly and attractive to your potential customers. If you have not considered an audit report for your website yet, today is the best time to include this in your SEO strategy.

conversion rate optimization seo best practice

Conversion Rate Optimization: The Forgotten SEO Best Practice

By | SEO Tips | No Comments

When it comes to SEO campaigns, some website owners seem to ignore conversion, which should be a primary objective. Sadly, a lot of businesses miss out on one fundamental SEO best practice: conversion rate optimization.

People put up an e-commerce website to sell products, while a blogger guns for subscribers. While it is nice to have thousand or even millions of visitors, conversion offers more benefits. In this article, we will take a look at the practice of conversion rate optimization.

What Is Conversion Rate Optimization?

CRO is aimed at enhancing the effectiveness of a website to boost sales using the same amount of traffic you are currently generating. With this practice, you evaluate your website’s sales funnel so that you can determine how to improve your website in order to boost your website and get people to sign up for a product or service.

In CRO, you come up with a new landing page for testing a hypothesis. From there, you will implement the page that generated the highest number of conversions.

When optimizing conversion rate, user feedback and analytics will be examined in order to spot potential roadblocks to conversion on your website and remove them. In the traditional conversion funnel, your aim is to get the attention of your customers. When selling goods and services, you aim for conversion.

But what if there is an obstacle along that funnel? If a widget is not working, you could lose the chance to connect with your customers.

CRO lets you examine your website so you could fix any obstacles to conversion. Optimization of conversion can address issues such as filling out lead forms or abandoned shopping carts.

Factors That Affect Conversion Rate

The conversion rate of your website will depend on the following:

Bounce Rate

This refers to the percentage of people that leave your site after viewing just one page. A high bounce rate means visitors are not finding what they are looking for, so you need to fix it immediately.

Exit Rate

This is the percentage of people who leave after viewing a page. A high exit rate is another red flag you should be aware of.

Average Time on Site

This refers to how long visitors are sticking around in your website. A high bounce rate translates to low average time, which means visitors are not staying long enough on your site.

Average Page Views

APV is another engagement metric that tells the number of pages the average visitor goes through before leaving. A high APV means engagement but could also mean lack of clarity in your conversion funnel.

These are the just some of the metrics that matter when it comes to conversion rate. A website with 5,000 visitors but only 50 conversions could either celebrate for those unique visitors or realize that they could still improve their conversion if they want to optimize. We at Victorious SEO can help your website improve its conversion rate with our conversion analysis promotion service.

conversion rate optimization for businessesBenefits of Conversion Rate Optimization

Conversion rate optimization offers a wide range benefits for websites:

Data-Based Decisions

In the past, website-related decisions would probably be based on gut feel or “I think” statements. CRO lets you test your theories and evaluate the results. It would be easier to revert back to what was working, should you prefer something different.

In CRO, you make decisions based on data and facts that you gathered instead of mere perception. You can do A/B tests and analyze the data. As a result, you can make smarter and more informed decisions in the future based on the data you have in hand.

Better Results

Optimizing the conversion rate allows you to get significantly better results. For instance, if tests prove that changing the color of a button would give you 5% more visitors, chances are you can convert those visitors when you make the change.

Additional Revenue

Another benefit that can be derived from CRO is the additional money you can make. CRO will help you identify small windows of opportunity that will boost your conversion rate in a matter of months. Any changes that will be implemented, while seemingly small, can add up to the potential additional revenue you can get by optimizing.

Of course, you should not expect the additional revenue right away. It will come to you over time.

Beat the Competition

Conversion rate optimization can also help you improve your search ranking. Depending on what you test on your website, you may be able to identify elements that will improve the time visitors spend on your page.

This will help in decreasing bounce rate, which Google includes in its ranking factor. Lower bounce rates may give you a shot at outranking your competition.

In addition, an increased conversion rate could translate to an increase in website traffic, social media engagement, and overall online popularity. These factors can contribute to improving your search engine ranking as well. The more you test and optimize your conversion rate, the better will be your ranking in search engines.

Secured Testing

Prior to CRO, testing something on your website would mean implementation, checking of the result, and then changing it back. Most of today’s A/B testing tools now provide opportunities for secured testing even without permanent implementation, as well as show different versions to visitors.

More Risk Taking

Sometimes, online marketing may involve taking risks. With CRO, you may take risks, test, and try new things.

Nowadays, A/B testing is secured and easily controlled, so it won’t have any damaging effect on your website. Therefore, test all you want without harming your visitor engagement and potential revenue.

Learn More About Visitors

As you implement CRO, you will get to know more about your visitors. No group of customers are alike, and so testing and experimenting what your visitors prefer. Through optimization, you may be able to realize that some customers will prefer to contact you right away or may not want to see the form until much later. In short, optimizing conversion rate allows you to know your visitors’ preferences.

Final Word

Now that you know the importance of optimizing conversion rate, it is about time you take it into consideration. It will not only boost your search engine ranking but also give you additional revenue and make your site visitors happy.

discussing seo case studies

SEO Case Studies: Why White Hat SEO Will Revolutionize Your Marketing

By | SEO Tips | No Comments

When it comes to search engine optimization (SEO), people go to great lengths to boost traffic to their websites. You can always go either way in terms of SEO, but it’s probably best to stick to white hat SEO when formulating your strategies. It’s a good thing that many of the SEO case studies that we see online are reaping the benefits of white hat methods.

Implementing White hat SEO techniques may seem like a daunting task at first, but doing this gives you a better chance of seeing long term results for your marketing efforts. While black hat SEO can bring traffic faster to your site, it is temporary and bordering on illegal. Once search engines discover the evil schemes that you resorted to, they may hurt your search ranking pretty badly.

On the other hand, white hat SEO uses techniques that comply with search engine best practices and guidelines.

SEO Case Studies To Showcase Benefits of White Hat SEO

Many SEO case studies have revealed an increase in website traffic when they started using following hat SEO rules. While it will not give your website instant popularity, you will definitely see the results in the long run. It’s like planting seeds – you need to nurture them, and monitor their growth until you can sell the fruits after some time.

Perhaps the only problem with white hat is that it takes time to see the results, which is why some business owners resort to black hat SEO techniques. This is an absolute no-no!

Here are some SEO case studies featuring some companies that have experienced the advantages of white hat SEO:

Directory Spot

seo case studiesDirectory Spot is a global online directory app for churches, organizations, and local groups. After the company hired Victorious SEO for their link building campaign, Directory Spot reaped the benefits of white hat SEO.

They experienced a 144% increase in linking domains, 168% increase in overall traffic, and additional 24,916 Google search visitors in a span of only 3 months. Moreover, 80% of its targeted keywords appeared on the first page of Google Search.

In short, Victorious SEO transformed Directory Spot from near-nil organic traffic to over 8,000 visitors a month.

Skypax

Skypax is a UK-based shipping company specializing in international parcel services to the United States. After Victorious SEO customized their website with SEO strategies, Skypax witnessed an 89% increase in linking domains, and 6.7% increase in organic search clicks – that’s a jump from 12 clicks daily to more than 8200 clicks every 90 days!

In 3 months, Skypax received 110,000 Google search impressions and jumped 285 Google spots.

Conclusion

Most SEO case studies reveal that white hat SEO is a sustainable way to make your website rank in Google search pages. Black hat SEO can deliver traffic but once the search engine algorithm changes, the traffic will disappear. In contrast, white hat SEO will bring authentic traffic as they are compliant with SEO best practices.

seo audit checklist

Here’s Your SEO Audit Checklist

By | SEO Tips | No Comments

The goal of any business owner for its website is to widen its virtual presence and hopefully translate to an increase in revenue. If you’ve been following our blog, then you probably know that the best way to achieve this is by adapting best practices when it comes to search engine optimization (SEO). This includes implementing an effective strategy with the help of an SEO audit checklist.

Of course, not all website owners may be fully aware about how to make things works positively on their end. With the help of sound strategies such as our signature Battle Audit, achieving online supremacy may not be a far-fetched idea.

What is an SEO Audit Checklist?

An SEO audit checklist helps to improve your SEO campaigns by carefully checking the components involved in making the campaign a resounding success. The checklist contains an array of things that you need to focus on, to ensure that your SEO strategies won’t fail.

Being able to identify the things that are useless or totally hurting the campaign ensures improvement in your website’s SEO performance.

The SEO audit checklist is generally presented by SEO companies when meeting up with a new client. We at Victorious SEO are avid users of our own checklist, which we use to follow up the progress of our client’s SEO plan.

What does an SEO Audit Checklist contain?

seo audit checklist discussionTo make a campaign successful, every little detail should be carefully put in its perfect place. Here are some of the basic elements of a good SEO audit checklist:

1. Goal

You need to have a clear objective on how you would want a campaign to turn out to be. Your objectives should work around these five elements:  specific, measurable, attainable, relevant and timely.

2. Analytics data

Know the importance of your web analytics by gathering the data. SEO experts are recommended for this purpose, because they understand how the campaign is doing by being able to tweak certain aspects of the campaign and focus more on those that generate more traffic.

3. Keyword analysis

You need to check on existing keywords if they are effective with the current campaign. If not, the checklist can guide you to find other keywords that can help drive more traffic to the website.

You may use a keyword rank tracker to determine the performance of your chosen keywords.

4. Duplicate content

Duplicate or repetitive content can harm your website. Make sure that you only make use of unique descriptions for your products instead of repeatedly pasting the same information on different pages.

5. Competitor analysis

Checking on your competitor link profiles can help you determine what works for them. You may try using Ahrefs, Open Site Explorer or Link Diagnosis to see which anchor texts your competitors use and where they are getting their links from.

6. Page speed

Site visitors may get turned off when they check on your slow-loading website. Ideally, a page should be able to load within 5 seconds. To make page loading faster, ensure that you reduce the size of the images and enable compression. [Check out our page speed optimization tips.]

7. Mobile friendliness

With Google’s love for mobile browsing, make sure that your website looks amazing on mobile screens. Users should be able to reach you in any kind of device that they use, anytime and anywhere.

8. Link building

Implement strategies that you can do outside your website, such as social media marketing, back linking and social bookmarking.

9. XML sitemap

Be sure to create an XML sitemap, and submit it to Google Webmaster Tools. This enables Google to find your site’s pages easier.

Final Word

I hope this guide on the SEO audit checklist can help you improve your SEO strategies. By checking your SEO techniques against this checklist, you should be able to discover new tips to add to your SEO campaign.

on page seo using fresh content

Here’s Why Fresh Content Improves On Page SEO

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Websites are not designed to be free-floating entities without a purpose. It’s a waste of time and money if the company website does not serve as a tool to increase revenue or attract followers and potential clients. Smart website owners implement on page SEO techniques to optimize individual web pages, so as to achieve a higher search rank and earn more traffic.

There are several factors that significantly increase traffic to a website and eventually lead to higher search ranking. Here are some of them:

  • Use of title tags with appropriate keywords
  • Presence of modifiers on the page title
  • Low bounce rate and time spent on the page
  • Proper placement of keywords
  • Mobile-friendly web design
  • Presence of social media buttons
  • Use of outbound links from top websites
  • Use of internal links

Not all website owners may be able to do this on their own, and so hiring an expert on SEO may be beneficial to help boost your online presence and provide recommendations on how to improve your site SEO.

Content is King

A website is not made to just sit there and wait for a miracle purchase to happen. It is a vibrant entity that should be nurtured just like you would take care of any living organism. Having said that, your website should contain fresh content so that people would be expectant to check for updates.

Publishing a website and letting it stay for months without any updated content may be viewed by search engines as a “dead” entity. You don’t want that to happen to your site, do you?

How Fresh Content Can Benefit Your Site’s On Page SEO

Fresh content significantly improves on page SEO only if the content itself is relevant. By continuously adding new content, web pages can attract search engines to stop by and check the site. When search engines stop by and index your pages frequently, it gives your website an opportunity to increase in search ranking.

Fresh content naturally results to people to become more engaged, reduces bounce rate, boosts search traffic, and potentially lifts the site’s search results placement.

Updating content of a website gives you an opportunity to introduce more relevant keywords. This increases your site’s chances of appearing on search results when online users search for your target keyword on their preferred search engine.

While adding keywords on your future updates may be of help, it should be noted that Google does not rank a website based on the number of keywords that a website has. Rather, the search giant looks more into high-quality content.

By providing quality information to the readers, you have the ability to answer possible questions. The keywords should work around the content that can provide sufficient information to the reader.

Another advantage of providing fresh content is that it increases your authority potential. It is through creating quality content that makes you appear as an expert in the field. As a result, people would always look forward to more content that you can offer them.

Conclusion

Ultimately, generating fresh content keeps your website updated and attuned to what your target market is looking for. Online users crave for more content, and bringing more information about what they want may eventually turn them from casual site visitors to loyal followers and avid customers.

hyperlocal marketing tips using google my business

Google My Business Optimization Tips To Boost Your Hyperlocal Marketing

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Hyperlocal marketing introduces your company to a local area, whether it is a region, a city, or a neighborhood in a community. While it can sound challenging and competitive, there are a lot of ways for companies to boost their hyperlocal marketing.

Google My Business, for one, is an efficient way to keep prospective clients posted on what is going on with the company, whether it’s an upcoming sale, a future event, or some other promotion.

Hyperlocal Marketing Tips Using Google My Business

Here are some tips to optimize your Google My Business account in order to up your game in hyperlocal marketing:

1. Regularly Update Your Google My Business Page

Google My Business Page is beneficial for any company whose goal is to strengthen its hyperlocal marketing. The service connects companies to prospective clients, and so there is a need for regular updates on the Google My Business account to ease the search experience for your site visitors.

Be motivated to update your page by this essential truth: Google Search can use your My Business Page as one of the primary factors to boost your local SEO.

2. Maximize the Use of Social Media

hyperlocal marketing social mediaSocial media is a quick way to reach out to your clients. A few clicks, some reposts, and a number of comments form part of a good recipe to your hyperlocal marketing success.

The good thing about social media is that you can use it for free, and the only thing you should do is to strategize how you can maximize its use to make business site viral among social media users. The goal is to attract prospective clients by using your loyal customers who will likely leave comments, likes, and posts about their experience with a specific product or service you are offering.

3. Express Your Gratitude Through Letters

Instead of relying on email, switch up your communication to clients and stakeholders by writing them a handwritten on printed paper letter. As a company who aims to strengthen hyperlocal marketing, what you need to do is to express your appreciation and gratitude to people who have helped you along the way. Although you can do this either through emails, but it would be so much better if you could take extra some time and effort to snail-mail a thank-you note.

4. Post Photos of Your Company In Action

What better way to maximize the use of your Google My Business page than posting pictures of your company in its active best. It makes every detail about your company (e.g. your vision, advocacy, and goals) more credible when people see updated photos of your company.

Your photos should show not only how your company operates, but also how it helps the community through the events you attend or sponsor. Your pictures should tell your page visitors how uniquely concerned your company is with the community or endeavor worth investing in.

Final Word

By maximizing the features of Google My Business, you can expect an influx of new leads and clients knocking in your door. Are you ready to take your business local?

Competitive Backlink Analysis: SEO Strategy That Kills The Competition

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Building backlinks can go a long way in your website’s SEO campaign. Not only should you make sure that the links you are linking to are not broken, but you should also be wise in choosing which links to put in your site. This factor gave rise to competitive backlink analysis, which has become an effective tool to boost SEO for any website.

When it comes to search engine optimization, many websites turn away from broken 404 pages. However, when used properly, these broken links can actually create amazing opportunities for your business.

Here are some competitive backlink analysis strategies that will help you increase your chances of landing at the top of search results:

1. Make a List of Your Top 5 Competitors

This step of competitive backlink analysis involves creating a short list of the top five websites that compete with you on the same field. You can do this using Google: search for the keywords that you are targeting and websites that have a higher ranking than yours.

2. Locate Your Competitors’ 404 Pages

There are two ways you can search for your competitors’ 404 links. You can do a manual search of the different links. However, this is time consuming.

An easier way is to download one of the many free online tools for searching 404 pages. Some of the popular online applications to help you look for potential backlink opportunities include Open Site Explorer and Ahrefs.

3. Get The Link From A Webmaster

competitive backlink analysis for business websitesMost webmasters do not want to have 404 errors on their websites because it could hurt their search engine rankings. This is the main principle behind competitive backlink analysis: you can convince webmasters to replace their broken links with the URL of your website.

To start this, draft an email that informs the webmaster of broken links on their website and recommend your pages as an alternative link.

However, you must understand that most webmasters may not give in to your request since they will treat you as a competitor. Don’t pester them if they turn down your request or stay radio silent to your email. Most likely, only a fraction of your competitors will reply and a smaller percentage will use your URLs.

More About Competitive Backlink Analysis

Some website owners and developers do not frequently check if there are broken backlinks on their websites. If this is the case, they would not mind linking to a competitor. In addition, they may not have the time to search for alternative backlinks and would accept the links you gave them.

Competitive backlink analysis may entail doing adjustments to your approach. Determine the flaws of your proposed email and do some tweaking to make it more convincing.

Using your competitors’404 pages to build quality links to your website entails a little creativity on your part. Mastering these strategies can help boost your search engine rankings and beat the competition. The success of your efforts lies on being able to convince your competitors of the benefits they will get by linking to your URL.

Your top priority is to establish your website as an authority resource in your industry. This way, it will make the job of convincing competitors to link to your website much easier.

10 Strategies To Create Better Content Than The Competition

By | Content Advice | No Comments

When it comes to search engine optimization, the mantra “content is king” always applies. Updating the information that visitors will read on your website will go a long way in generating traffic, and one way of doing this is to create better content.

Unfortunately, the sad fact is that your competitors are doing the same thing so you need to come up with more enticing blog posts and site content than them.

Ways To Create Better Content

Here are 10 strategies you need to implement to create better content than your competition.

1. The Shorter The URL, The Better

Shortening your URL increases your chances of ranking better in the search engines. You should target a URL that is only 60-70 characters long. The top ranked URLs are even shorter at only 50 characters.

2. Use Content That The Competition Has Ignored

If you realize that your competition is using written content only, then do something better by using content that they have ignored. Interactive content such as infographics, videos, or animation converts a lot better than static content.

3. Think Of A Better Title

The first thing that your visitors will see in your blog post or site page is the title so make it as catchy as possible. The title creates a first impression of your content.

You can be creative as possible with your title. You can use a question, present your post as a list, or use a controversial title.

4. Readability Drives Traffic

Making your content readable is another great way of attracting audience to your website.

There are several ways you can improve the flow of your content to make it pleasing to the eyes of your readers. You can use bullet points to break up your content or format it as a list. Likewise, you can write short paragraphs to drive your point.

5. Improve The Structure Of Your Content

When users search for something, they want their answers right away so you would want your content to be direct to the point. Depending on your target audience, you should also be diversifying your format.

create better content for your site visitors and followers

6. Need For Speed

Users do not have all the time in the world when searching for content. Roughly 4 in every 10 readers will abandon a site if it loads longer than 3 seconds.

Similarly, every second your website takes longer to load translates to a 7% decrease in conversion rates. Use the smallest image size possible to boost the speed of loading.

7. Use Bigger Fonts

You don’t want your readers getting a magnifying glass just to read the content of your website. The top ranked pages use a font size of 15.8 pixels on the average.

8. Use Professional Photos

Rather than using stock photos over and over again, you can consider taking your own photographs. With the bevy of smartphones having the capability to take HD pictures, this can be an easy job.

9. Make It More Visual

Visual content is processed much faster than written ones. Ninety percent of transmitted information is visual. In Twitter, for example, tweets with images are retweeted 150% more, according to Buffer.

10. Make Your Content Linkable and Shareable

Adding more links and shares to your website increases its attractiveness to your target audience. Most of the top ranked pages have more links and shares than their competition.

Take note of these strategies to create better content, and you can look forward to getting more traffic on your website.

SEO Best Practices: Using Social Signals For Better Search Ranking

By | Ranking Strategies, SEO Tips | No Comments

Social signals refer to the likes, shares, votes, pins, or views that people use to express their reactions on social media platforms. The volume of clicks may not mean so much back then, but it is making a significant impact to businesses these days. In fact, social signals have become a basis for people to trust businesses enough to buy from or hire them.

Any positive remark in the form of these likes and shares is a sign that a certain business is being highly recommended for others to try as well. In turn, these social signals may translate to better placement in search results.

The rise of social media has changed the way the world does business. Even if people aren’t really experts in the products and services that they recommend, the sheer number of social markers can already lead others to get engaged. This shows just how powerful social signals are!

Using Social Signals For SEO?

The impact of social signals to SEO is evident in the following areas, all of which you need to implement in your own business:

Social signals can boost yoyur site SEO. Learn how!Boost in Traffic

Even in the age when Google Penguin was king and social media sounded like a fad, the search giant has always put a premium on activity. If your site is being talked about by people, regularly updated with fresh content, and prompt to send a response to site visitors, then your website will probably earn an awesome search rank.

The importance of user engagement continues to hold true with social signals. When a person posts a comment and the site owner sends a reply, there’s a huge chance that your company will earn a solid following.

Social Link Building

Your social profile can be of tremendous help when you always include your website link. Putting your site URL on your social media accounts can drive traffic and increase your online presence.

You just need to make sure that your landing pages are optimized to catch traffic coming from the different social channels. Failing to have that huge impact may turn off your potential customers.

Breaking into the Social Arena

The major social players like Facebook, Twitter and Instagram have proven just how powerful their influence can be, and it’s great to maintain accounts in these giants.

However, you may be able to squeeze out some more social media juice if you take advantage of the other social media platforms like StumbleUpon, Reddit and Tumblr. These sites have also gained traction enough to appear in Google search results, and finding your business in these social media networks may prove to be a good move. Just ensure that you provide content that is worthy to share.

Increased Domain Authority

As more traffic goes to your site through different social media platforms, your site will slowly gain value and authority. When people get to share your content on these social media sites and people would think that what you offer is something that is worthy, your site domain gains respect and becomes an authority in its own right.

Conclusion

Any business may not stay long enough if business owners neglect the importance of these social signals. Make sure that you’re using social media optimization techniques to your advantage so that you can leave the competition in the dust.

HTTP vs. HTTPS SEO: Which Is Better?

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Google announced its preference towards HTTPS over HTTP in 2014, with the intention of increasing security and protecting its users from the increasing rate of cyber-attacks. More than two years after the huge announcement, this relatively new ranking signal hasn’t really penetrated the market, with only 11 percent of websites using HTTPS.

The question for any website owner is whether HTTPS would really benefit the site’s search engine optimization (SEO) or not. In this article, we will help you decide which one is better in terms of SEO: HTTP or HTTPS.

HTTP and HTTPS defined

HTTP (Hypertext Transfer Protocol) is an application protocol used by the Web that aids in the proper formatting of messages transmitted across the internet and the actions by which web servers and browsers respond. In simplest terms, the main concern of HTTP is to send the information to the user without much concern on how the information can get through.

Websites using HTTP do not “keep a record” of previous web visits, which means that there is less data to go through. As a result, some site owners who remain with HTTP have experienced faster page loading speeds than the HTTPS counterpart.

HTTPS (Hypertext Transfer Protocol Secure), on the other hand, is the combination of HTTP and the Secure Socket Layer (SSL). HTTP code is visually destroyed or encrypted in such a way as to protect private information and secure the site from potential hackers.

In short, HTTPS is the secure version of HTTP. This means that all communication between the browser and the website are encrypted.

What is the Difference Between HTTP and HTTPS?

The main difference between HTTP and HTTPS is that the latter uses TCP Port 443. SSL is responsible for transferring data safely, while HTTPS works by making sure that the transmitted information is visually understandable but with an extra layer of protection. This protocol secures any kind of information that the user encounters in a website.

Does Google Prefer HTTPS?

shutterstock_507684511Google wants to put premium on trustworthy and certified websites. Because of this, SEO professionals will need to integrate this significant change in algorithm in their SEO strategies. With Google’s announcement of HTTPS as a page ranking signal, pages using the secure protocol will have greater priority in search results.

Business owners are now advised to redirect their existing HTTP URLs to their HTTPS versions.

The following are the influencing factors in indexing Google’s URL to aid in search engine optimization:

  • The server needs to have a valid Transport Layer Security (TLS) certificate.
  • The site map should list the HTTPS URL.
  • The site must not have on-host out-links to HTTP URLs.
  • The site must not contain a no-index robots Meta tag.
  • The site must not have a rel=”canonical” link to the HTTP page.
  • The site should not be blocked from crawling by robots.txt.
  • The site must not contain insecure dependencies.

Advantages of Making the Big Switch

Knowing that using HTTPS offers more security, this should not be overlooked by SEO professionals. The benefits of switching from HTTP to HTTPS include the following:

  • Sites using HTTPS have a higher likelihood of increase in search ranking.
  • The referral information is preserved when using HTTPS.
  • It provides additional security and privacy by verifying that the website is the one that is being accessed.
  • It prevents possible tampering by malicious third-party entities.
  • It encrypts all communication that may contain private information like credit card information and browsing history.

SEO professionals do not need to fear the big switch. Instead, this should be taken as a challenge to amp up site security for the benefit of the general web-browsing public.