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Sydney Kim

SEO 101: On-Page and Off-Page Ranking Factors

SEO (search engine optimization) refers to the tactics used to increase visibility on search engine result pages in order to grow keyword rankings and to drive traffic and awareness. These strategies not only optimize websites for search engine crawlers, but for people too. A SEO campaign can be distilled into two different categories: on-page and off-page. While different from one another, they are both crucial to moving the needle and seeing results. On-page SEO refers to optimizing individual pages of your website. Off-page SEO tackles factors outside of your website that can affect rankings.   On-Page SEO Ranking Factors   These factors deal with changes you can make on your website whether they are content or HTML-focused. Several on-page SEO ranking factors are:   Optimize Your Metadata to Improve Rankings Unique title tags, meta descriptions, and H1s are crucial when it comes to informing Google and searchers what your page…

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