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How Irrelevant & Generic Anchor Texts Will Strengthen Your SEO

“Why am I getting backlinks to my site using words like “read more” and “click here”?” “Am I getting hacked?” “Am I getting attacked by a competitor?” TL;DR: You didn’t get hacked. It’s actually normal! It occurs naturally as the web grows and people share content with one another. If you’re interested in learning the details of generic anchor texts within the purview of off-site SEO, continue reading! What are Generic Anchor Texts? Before I can get into the nitty-gritty of these type of backlinks, I have to clarify what generic anchor texts are and what they are not. It …

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6 Min Read
Victorious SEO Sales Team 1:1 Interview

Find out what inspires our Sales team trio! Our interview with Audra, Deena, and Shamar shed light on how we empower each other as women in the workplace! Interview conducted and condensed by JENNI BOJANIN & NICOLE NORRIS AUDRAS INTERVIEW Q. What inspires you? A. Personally, I’m inspired by humanity’s capacity to create social change and how any small act of kindness has a ripple effect and can make a difference. Q. What is something you learned the hard way? A. Sometimes you learn the hard way that less is more and that putting your health first allows all other …

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3 Min Read
What Makes a Quality Backlink?

Whenever Google rolls out a new Penguin update, marketing professionals across the globe sprint to their analytics to see if they’ve been affected. You’ve heard the horror stories. Sites dropping 90%+ organic traffic due to penalizations related to link spam or link quality. These penalizations cause the entire community to question what constitutes a quality link portfolio, and by extension, what is a quality link itself. Most general marketing practitioners will turn to their most trusted sources of SEO news and performance. For many, that’s Moz. Moz and other sites like Search Engine Journal, Neil Patel, or Search Engine Watch  …

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8 Min Read
What is the Google Algorithm? The 9 Essential Updates + Our Predictions

What is the Google Algorithm and SEO? In its most simple form, SEO can be defined as a data-driven approach to optimizing a website in order for it to generate more traffic organically from Google and other search engines. On average, there are about 10 results on the first page of Google. The pages that fill these positions are ordered by rank. The higher your page is on the search engine results page, the better your click-through rate is. Brief History of SEO Nowadays, Google and other search engines are smarter than ever- they use artificial intelligence to help process …

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5 Min Read
The Comprehensive Guide to Domain Authority Update 2.0

What is Domain Authority? Domain Authority (DA) is a metric that an independent and privately-held software company,  (Moz), has created to help quantify the authority of websites. This, in the past and somewhat now, is a good way for marketing professionals and SEO experts to understand their potential to rank higher in search engines like Google. The most influential variable in Google’s ranking algorithm is the quantity and quality of backlinks that are currently pointing back to your site. Since Moz is able to put a metric on the authoritativeness of a site, it is a widespread belief among many …

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7 Min Read
Victorious SEO Leadership 1:1 Interview

We got the chance to sit down with our CEO Michael Transon & People Operations Manager Casey Joens to get a better insight on how the two work as a team to bring the company together as a whole. Michael brought Casey on in the early growth of Victorious when there were only 6 employees in an 800 sq ft space. There are currently over 35 employees and we’re still growing at a rapid pace. It is truly inspiring to hear what these two have accomplished together throughout the progression of Victorious. They have been through it all. Check out …

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4 Min Read
A Guide to Google’s SEO Algorithm Updates

The Early Days of Search Engines   Once upon a time all it took to rank highly on a search engine was meta tags that included a search keyword and a high density of that keyword on your site. This resulted in site owners spamming results pages with ad ridden websites that provide users with frustrating and unsatisfying experiences. Enter Google. Google arrived on the search engine scene with a revolutionary algorithm called PageRank. PageRank was a formula that essentially ranked sites based on the number and quality of links pointing towards that site. By introducing a metric that accounted …

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9 Min Read
What are Backlinks and Why are They Important? 10 Things to Know

Link building just might be the most misunderstood aspect of SEO. Any experienced digital marketer knows that links play a role in Google’s evaluation of a site. But how exactly does Google’s algorithm use links when determining a site’s authority? Are backlinks received from press releases or social mentions helpful for SEO? Are multiple links from the same site equally impactful? And most importantly, where should a marketer start when it comes to building backlinks? In this article, I’ll lay a foundation for understanding the history of backlinks, answer a myriad of FAQs about backlinks, and ultimately touch on the …

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15 Min Read
Victorious Wins 2018 Search Engine Land Award for Boutique SEO Agency of the Year

The SEO and SEM community came together Tuesday night in Seattle, Washington at the 2018 Search Engine Land Awards to recognize the industry’s most outstanding individuals, campaigns, and agencies. On the 6th, we announced that Victorious had been named one of three finalists in the running for Boutique SEO Agency of the Year. Today, it is with great pleasure to announce that Victorious has took home that award. In the presence of over 500 industry professionals and event sponsors – Google, Bing, Marin and Acronym – Victorious walked across the stage at the Museum of Pop Culture to receive the title …

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3 Min Read
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