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Sitemap Examples: XML Best Practices to Optimize for SEO and Google

Website sitemaps are one of the most misunderstood pieces of the SEO equation. Most people aren’t sure what it does, why it’s necessary, and how to set it up correctly for the best results. However, one thing remains a fact – a sitemap is essential to rank for competitive keywords, so you must figure out how to set it up correctly. Therefore, in this article, we’ll analyze a sitemap example and figure out precisely what it is and what are the sitemap best practices. Ready to get started? Then read on below. What is an XML Sitemap and Why Do …

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5 Min Read
11 Search Engine Optimization Tips for Every Marketer (Revised 2019)

Keeping up with the changes in the SEO world is a challenge. Sometimes, even experts with years of experience find themselves stumped by some of the updates and algorithm changes that Google rolls out. In order to stay on top of the SEO game, it’s crucial to always follow the newest developments in the industry and look for reliable SEO optimization tips from experts. With that in mind, we decided to put together a list of useful and effective search engine optimization tips that will help you navigate the world of SEO more comfortably. Read on, and you’ll find 11 …

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4 Min Read
The Ultimate Guide to SEO Reputation Management

SEO Reputation Management: 3 Powerful Strategies to Improve Negative Brand Mentions It takes less than two-tenths (.2) of a second for an online visitor to form an initial impression of your brand once they’ve looked you up, according to researchers at the Missouri University of Science and Technology. And it takes just another 2.6 seconds for that viewer’s eyes to concentrate in a way that reinforces that first impression. For many of your best customers, the first experience with your brand is through Google search. So what happens when they enter your brand name into their favorite search engine or …

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15 Min Read
Local SEO Keyword Research: The Key to Engaging Customers in Your Area

How to beat your competition and master local SEO keyword research  So, you’re looking over your website analytics and you notice that you’re not ranking for local keywords. You may say to yourself that local keywords aren’t that important. “I’m ranking for my big keyword categories. Why do I need to worry about local keywords?” Because you have local customers. We at Victorious want to see you achieve victory over your local competitors. We’ll introduce you to local keyword tools so that you can start carrying out your own local keyword research. Why local keywords are good  At first glance, …

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4 Min Read
Voice Search & SEO: 7 Techniques for Voice Search Optimization

Understanding Voice Search & Voice Search Optimization There are few things in life that are certain: death, taxes and the fact that when you search, ‘voice search,” the top result will be some SEO or marketing publication proclaiming, ‘THIS is the year that AI assistants will shatter everything we know about search!’  While the impact has been less than sudden, there’s no denying voice search and the mobile revolution have left their mark on the SEO industry.  But what is voice search and how exactly should we respond to it? The fact remains that voice search is on the rise …

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7 Min Read
Web Design and SEO: How to Build a Functional and Findable Website (2019)

Web Design and SEO Your website is the central hub of all of your online marketing efforts. Whether you’re promoting your site on social media, driving traffic using paid ads, or using search engine optimization techniques, having a website that enhances those efforts is essential. However, what many businesses fail to consider is the crucial link between web design and SEO. Businesses design their website and think they’ll figure out how SEO works once the site is launched, only to have to overhaul the entire website later on because it isn’t being optimized to its best ability based on Google.  …

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4 Min Read
Company Record: Seven Nominations at the US Search Awards!

Victorious Shortlisted as Finalists for Multiple SEO Awards It’s more than halfway through the year, and Victorious has continued to pick up steam into awards season. For the second year in a row, we’ve been shortlisted for seven categories at the US Search Awards, a nationally recognized assembly of the search engine industry which celebrates the success of various SEO, PPC, and content marketing agencies.  In 2018, Victorious took home ‘Best SEO Campaign’ and ‘Best Small SEO Agency’. As we’ve expanded, so have our accolades. This time around, Victorious has been nominated for multiple awards, including Best SEO Campaign in …

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2 Min Read
SEO Best Practices: Website Architecture & Site Structure

Website Architecture SEO Best Practices With the abundance of possibilities for different types of content and media that are available today, it’s only natural that websites are now getting much more complex. That’s why it’s now more critical than ever before to map out a site’s structure so that people find it convenient and easy to browse. A great analogy to portray the value of an optimized site architecture can be seen in your computer files. When you have all of your files on your desktop or Downloads folder can make finding a particular piece of content very difficult and …

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7 Min Read
Website Migration Challenges & Best Practices Checklist

Website Migrations Overview Website migration is one of the biggest online challenges a business can face. Having to transfer tens, hundreds, or even thousands of pages, as well as figuring out how to configure them using a new CMS can be a lengthy and difficult process, which is why a lot of companies delay the project for as long as possible. Even though it may be unpleasant, it’s still absolutely essential. As technology changes and new website platforms become available, having to update and catch up with the times is unavoidable if you don’t want to fall behind the competition …

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5 Min Read
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