Let's be internet friends

You’ve probably seen a lot of SEO best practices, and tried some of them. While some SEO techniques are effective, some either take time to see results or rely too much on black-hat SEO to the detriment of your site’s search rank.

SEO Best Practices: Blogging Bi-Weekly

In this article, we will discuss five reasons why you should start blogging every two weeks as part of your SEO strategies:

1. By writing on a regular basis, search engines will find you

One of the most effective SEO best practices is to keep your website updated. Blogging, in this sense, should be done on a regular basis for you to attract search engines looking for new information they can share.

Visibility is key—and that is basically the same principle that you should follow in maintaining your blog. Writing regularly – more ideally every two weeks – will keep your website visible in the very competitive search results race.

2. Blogging every two weeks shapes your creativity in a shorter period of time

Newbies in the game of SEO usually miss out on one essential factor: creativity. Blogging is an art, and art is produced with the creativity that you have. Therefore, the more frequent you blog, the more frequent you put yourself in the challenge of becoming better a better blogger.

You will eventually learn what makes your audience come back for second helpings. The more your write, the more you will discover your capacity to attract people to visit your site.

3. Blogging bi-weekly helps you keep up with the latest keywords

SEO is also a game of keywords, and this is one of the factors that you need to watch out for. Blogging lets you put keywords that people might be looking for.

In addition to this, blogging regularly gives you the opportunity to also regularly update and add more popular keywords and other search terms on your website. This will give you the chance to maintain the relevance of your site in the game of keyword ranking.

4. Blogging builds communities on your website

Writing regularly opens doors for people to discuss the topics that you write about. Your creativity to think of topics that would catch the attention of your audience is one thing, but establishing a regular venue for discussions is another.

Writing every two weeks will increase the possibility of attracting people to read your posts and engage on the comments section. The trick here is that you should be ready to answer questions that may spring from the discussions so that your visitors will have a reason to come back and share more of their thoughts.

5. Writing regularly increases the traffic in your website

The natural logic of things is that people return to websites that provide what they need. Uploading new content every two weeks assures your audience that you are available to provide the content that they need. This should eventually increase loyalty and traffic to your site.

Besides, updated websites always look more credible than websites that take longer time to put information that the viewers need.

Conclusion

If you really want to follow SEO best practices, blog regularly, ideally every two weeks. This way, people will be more interested to visit your website and return for your regular updates.

New call-to-action

Author
Pablo Villalpando

Pablo holds a BA in Sociology and is a Bilingual SEO Strategist for Victorious. He was recently featured in "Real Research: Research Methods Sociology Students Can Use" by CSU, Chico Professor Liahna Gordon. He is fortunate to enjoy a career path through analytics, digital marketing, and social psychology. His passions include Mexican food, his 4-year-old lab Chia, and astronomy.

Additional articles

What Is Index Bloat & How Does It Affect My Website?

Defining Index Bloat Index bloat occurs when there are too many pages on a website indexed in search engines. In other words, when your site “bloats” search engines indices, there is an excess of low-quality pages that Google is indexing, wasting valuable and limited resources on pages that you probably don’t care about. Index bloat can lead to the following SEO issues: Exhausts crawl budget * Decreases the organic quality of the domain Lowers the ranking potential of your other pages Additionally, there are a few scenarios that apply to some websites in specific situations that make them prone to …

Read Article
3 Min Read
How Does SEO Work?

SEO is a notorious black box for modern marketers.  Experts either proclaim SEO to be the ultimate online marketing solution or pronounce it dead while trying to promote the next big trend. Make your way onto any marketing blog or publication and you’re bound to find plenty of conflicting information about how SEO works and how search engines determine results. But for small business owners who don’t have much experience promoting their business online may be asking – how does SEO work? After all, although the basic idea behind SEO may be clear, the exact process of how search engines …

Read Article
5 Min Read
5 Reasons Why Political SEO Matters to Campaign Marketing

Most modern politicians understand the power of search engines and how they can influence the public. A 2015 study by the American Institute for Behavioral Research and Technology concluded that “search rankings can shift the voting preferences of undecided voters by 20% or more”. Some are calling for the government to curb this influence. Others say that the algorithms are tilted against them.

Read Article
8 Min Read
Let's give your business the attention it deserves
Are you ready for the first page of Google?

Our team of award-winning SEOs (and all-around awesome people) are ready to build your custom SEO strategy and projections for free.