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Google has released three algorithms from 2011 to 2013 called Panda, Penguin and Hummingbird, respectively. The main objective in creating these algorithms is to enhance search engine standards to prevent black hat SEO techniques. Websites that violate standards or don’t follow Google’s algorithm preferences may suffer a decrease in search ranking.

It was in April 2012 when the Penguin algorithm update was first announced. This algorithm was specifically made to identify unnatural backlinks that try to influence search results. This ensures that legitimate websites with the highest quality content are ranked at the top of search results.

Penguin 4.0: Updates in Real Time

Penguin 4.0 is believed to be the final update. Its biggest change is that it can now update in real time. Every time Google bots re-crawl or re-index a page, it is also refreshed in the Penguin algorithm.

Because it is constantly being refreshed, Google will no longer need to seek confirmation for updates because they will be happening automatically. The process of asking users to confirm would no longer be necessary. With this in effect, the changes will occur much faster.

Previous versions of this algorithm would take about two years before a “spammy” site can be detected. In contrast, Penguin 4.0 constantly assesses web pages, thereby being able to instantly detect and catch sites that do not abide by guidelines set by Google.

Penguin is now more granular – this means that it may strike a specific page or part of a page without having much effect on the whole website.

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Importance of Penguin 4.0 to SEO

With the arrival of the latest Penguin iteration, website owners and SEO professionals must be more critical in maintaining the quality of backlinks that they use. Otherwise, they may find themselves losing big time in terms of search ranking overnight.

Because of this, you need to be more vigilant in choosing the right SEO strategies to align with the updated algorithm. Make sure that your content and site presentation adhere to Google’s Webmaster Guidelines so that you can enjoy good SERP placement.

Google prepared a feedback form two days after the Penguin update was released. The feedback form was designed for two categories:

  1. Those who want to report web spam that still ranks highly after the algorithm update.
  2. Those who think that their site got unfairly ranked after the update.

John Mueller from Google said that in order for the penalty to be removed, a web page must contain good links. Bad links need to be removed manually or with the help of Google’s Disavow tool then to file a reconsideration request. In other words, Google will be looking closely at the quality of links and content as basis for ranking your site.

What You Need To Adjust In SEO Strategies

Looking at the requirements of the recent algorithm update – good content, high-quality and non-spam links, and absence of black hat SEO techniques – it’s clear that you don’t have to change anything as long as you’re using sound SEO strategies that are aligned with Google’s standards. Just watch out for upcoming pages and links for possible spam or black hat schemes.

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Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

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