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Author: Ben Malt

A Guide to Google’s SEO Algorithm Updates

The Early Days of Search Engines   Once upon a time all it took to rank highly on a search engine was meta tags that included a search keyword and a high density of that keyword on your site. This resulted in site owners spamming results pages with ad ridden websites that provide users with frustrating and unsatisfying experiences. Enter Google. Google arrived on the search engine scene with a revolutionary algorithm called PageRank. PageRank was a formula that essentially ranked sites based on the number and quality of links pointing towards that site. By introducing a metric that accounted …

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9 Min Read
SEO Expert Insight: How to Refresh Your Keyword Strategy

Looking at your website’s performance, you may already feel confident with your SEO strategies and search ranking. However, in the same way that fashion trends change, the same thing happens with Google’s algorithm. As a result, any SEO expert should always keep abreast with the latest trends in search engine optimization. The main focus of SEO experts is to put websites among the top search results. This can only be made possible by implementing sound SEO techniques, such as choosing the appropriate keywords. What most website owners fail to do is to create target keywords that would specifically direct users …

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3 Min Read
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