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Author: sydneykim

Pay for Performance SEO is Bullsh*t

You realize that your website needs SEO to survive in this competitive environment and have decided to begin shopping for an agency. You fire up Google and find that there are so many SEO agencies out there. Beyond just sheer number, there are so many different types: only SEO, full service inbound, pay-for-performance… the list goes on and on. So, what is pay-for-performance SEO and why are we saying it’s bullsh*t? What is Pay-for-Performance SEO? Pay-for-performance SEO or performance-based SEO, simply put, is a payment model where you only pay once you see results. Agencies that offer this type of …

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5 Min Read
SEO 101: On-Page and Off-Page Ranking Factors

An SEO campaign can be distilled into two different categories: on-page and off-page. While different from one another, they are both crucial to moving the needle and seeing results. On-page SEO refers to optimizing individual pages of your website. Off-page SEO tackles factors outside of your website that can affect rankings.   On-Page SEO Ranking Factors These factors deal with changes you can make on your website whether they are content or HTML-focused. Several on-page SEO ranking factors are:   #1 – Optimize Your Metadata to Improve Rankings Unique title tags, meta descriptions, and H1s are crucial when it comes …

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4 Min Read
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