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Category: Marketing Strategies

How Does SEO Work?

SEO is a notorious black box for modern marketers.  Experts either proclaim SEO to be the ultimate online marketing solution or pronounce it dead while trying to promote the next big trend. Make your way onto any marketing blog or publication and you’re bound to find plenty of conflicting information about how SEO works and how search engines determine results. But for small business owners who don’t have much experience promoting their business online may be asking – how does SEO work? After all, although the basic idea behind SEO may be clear, the exact process of how search engines …

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5 Min Read
5 Reasons Why Political SEO Matters to Campaign Marketing

Most modern politicians understand the power of search engines and how they can influence the public. A 2015 study by the American Institute for Behavioral Research and Technology concluded that “search rankings can shift the voting preferences of undecided voters by 20% or more”. Some are calling for the government to curb this influence. Others say that the algorithms are tilted against them.

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8 Min Read
Clutch Names Victorious 2018 Market Leader For SEO

“Moving the needle in SEO. An easy task? Not by any means, but Victorious SEO has the experience and know-with-all to make this seemingly impossible undertaking…possible. Many companies will and still try to get away with black-hat SEO strategies. That’s the thing about SEO. It’s essential, but it has to be done correctly, or the consequences can be devastating. One survey found that nearly 1 in 5 businesses had a negative experience with an SEO provider before finding one that delivered measurable results and was trustworthy. This is why having a presence on Clutch, a credible ratings and reviews platform …

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3 Min Read
8 Marketing Ideas for Software Startups

What’s the secret behind why some software companies make it and others don’t? There are plenty of startups that have great products, but some fail, ending up in that virtual graveyard and others go on to be the next big hit. It’s a combination of hiring quality people who believe in the product, investment in customer satisfaction, and a stellar marketing campaign that targets their ideal customer. While the first two components are important, let’s focus on some marketing ideas for software startups that can send you on the path to success.   8 Marketing Ideas for Software Startups   …

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4 Min Read
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