Let's be internet friends

Category: Off Page SEO

SEO 101: On-Page and Off-Page Ranking Factors

An SEO campaign can be distilled into two different categories: on-page and off-page. While different from one another, they are both crucial to moving the needle and seeing results. On-page SEO refers to optimizing individual pages of your website. Off-page SEO tackles factors outside of your website that can affect rankings.   On-Page SEO Ranking Factors These factors deal with changes you can make on your website whether they are content or HTML-focused. Several on-page SEO ranking factors are:   #1 – Optimize Your Metadata to Improve Rankings Unique title tags, meta descriptions, and H1s are crucial when it comes …

Read Article
4 Min Read
What Makes a Quality Backlink?

  Whenever Google rolls out a new Penguin update, marketing professionals across the globe sprint to their analytics to see if they’ve been affected. You’ve heard the horror stories. Sites dropping 90%+ organic traffic due to penalizations related to link spam or link quality. These penalizations cause the entire community to question what constitutes a quality link portfolio, and by extension, what is a quality link itself.   Most general marketing practitioners will turn to their most trusted sources of SEO news and performance. For many, that’s Moz. Moz and other sites like Search Engine Journal, Neil Patel, or Search …

Read Article
8 Min Read
More
Let's give your business the attention it deserves
Are you ready for the first page of Google?

Our team of award-winning SEOs (and all-around awesome people) are ready to build your custom SEO strategy and projections for free.