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What are Local Citations? Here’s How They Build a Strong SEO Strategy

Local Citation Building and How to Use It in Your SEO Strategy If you’re running a local business, a lot of your online marketing revolves around getting the essential information about your business in front of the people that you want to reach. Often called a “NAP” for Name, Address, and Phone number, local citations normally feature the basic contact information for a business. This is the information you would typically find in a business listing like Yellowpages or on Yelp that could be relevant for someone looking for your type of business in their local area. That’s where local …

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6 Min Read
Teammate Spotlight: Meet Houston Barnett-Gearhart & Pablo Villalpando!

We were able to get the opportunity to chat with our VP of Product Houston Barnett-Gearhart & SEO Strategist Pablo Villalpando about their insights & thoughts within themselves, their work, and each other throughout their time at Victorious. With working together for over a year we were able to learn about what these two have accomplished and what they are continuously growing in. Interview conducted and condensed by JENNI BOJANIN & NICOLE NORRIS HOUSTONS INTERVIEW Q. What inspires you? A. I inspire myself; I am very intrinsically motivated. “Becoming the best version of yourself” is so important to me. What …

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3 Min Read
Victorious SEO Sales Team 1:1 Interview

Find out what inspires our Sales team trio! Our interview with Audra, Deena, and Shamar shed light on how we empower each other as women in the workplace! Interview conducted and condensed by JENNI BOJANIN & NICOLE NORRIS AUDRAS INTERVIEW Q. What inspires you? A. Personally, I’m inspired by humanity’s capacity to create social change and how any small act of kindness has a ripple effect and can make a difference. Q. What is something you learned the hard way? A. Sometimes you learn the hard way that less is more and that putting your health first allows all other …

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3 Min Read
How to Calculate Customer Lifetime Value

Business is booming! New customers are rolling through every week, or so you thought. After taking a further look at your financials, your bottom line hasn’t budged one bit. What could be the reason for this? One may suggest that it could be attributed to the lack of customer retention. Many businesses quickly come to find that no matter how much spend they allocate to acquiring new customers, it is often much cheaper to build loyalty and retain existing customers. In fact – depending on the industry – it could cost 5 to 25 times more to acquire a new …

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5 Min Read
Victorious Named Top 25 SEO Agency Worldwide by Clutch

The pace of technological advancement has never been faster than it is now, and no industry has been left untouched. Whether it’s in healthcare, art, manufacturing, or retail, technological innovations are disrupting all corners of life. That said, a business idea can only go so far as its marketing strategy. SEO is an essential piece of that puzzle. Fundamentally, SEO is the practice of ensuring that a site appears high in the list of search results, but as new technologies emerge, like voice search and AI, SEO best practices are also rapidly changing. In this landscape, it is essential to …

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1 Min Read
Guidelines To A Smooth Rebranding Process For Your Business

Apple and Starbucks have successfully pulled it off, while Gap and the 2012 London Olympics crash-landed with theirs. I’m talking about company rebranding. Some businesses use a brand change as a marketing strategy to attract attention. In a standard rebranding project, a company or business may change its name, logo, design or a combination of all three with the intention of recreating how the business works. Rebranding a business is a crucial decision because if this is not carefully crafted, it may lead to the downfall of the company. Rebranding should be able to lead old customers into the right …

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3 Min Read
Google AdWords or SEO? Or Both?

As a business owner you have many factors to consider when marketing your site, including whether to use Google AdWords or SEO.

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2 Min Read
STOP! Not all SEO is made equal, right?

Everyone is after the prize to be number #1 on Google in their industry. In 2016, there is a huge amount of market saturation in the SEO world. As a business owner this can make choosing an SEO company confusing and difficult to navigate.

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2 Min Read
Local SEO Brings New Markets For Your Website

I used to think that online searchers are always looking for global results, since the Internet is not linked to a particular country or location. However, as I gradually observed the way people use search engines, I noticed that many of the search keywords contain geographical locations. When people look for restaurants, they usually include a location, say “Italian restaurant in Grenadine”.

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2 Min Read
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