Finding the right keyword that will generate revenue can be challenging. However, this does not mean that B2B companies will have to blindly choose the keywords for search engine optimization (SEO). Using the right keyword strategy is important for your marketing efforts so that you can rank well in search results.
Tips on Making An Effective Keyword Strategy
Generating traffic to your website involves understanding what your customers are searching online. This is the first step in creating an effective keyword strategy. Here are some techniques to formulate the best keyword strategy that fits your cloud-based business.
1. Search For Keywords That Will Generate Revenue
Start creating your keyword strategy with revenue in mind. There are different online tools that can help you generate revenue and automate your marketing strategy for publishing and distributing content.
The idea is to build your keyword strategy around not just the top of the funnel metrics. By focusing only on high ranking content, you may not have an idea on what keywords are aligned with what your customers are looking for.
2. Choose Keywords Based On User’s Needs
Matching your content with your customer’s preferences will improve your chances of generating revenue from organic search. The best gauge for this is the search query, but since it is impossible to find all possible search queries, you have to approximate them based on keywords.
Examples of search queries based on user preferences include navigational, information, and transactional needs. However, since they are quite broad, it is best to organize them into subcategories and pick the ones that are right up your alley..
3. Use Revenue-Generating Keywords
Once you already have an understanding of your user’s intent, it will be much easier to connect the keywords to opportunities and revenue. It will also be easier to know the intent of your customers.
When you already have an idea of the most searched keywords, you can now start tying them up with revenue performance. Measuring the value of keywords that you rank for will help you understand the needs of your customers and in the process help you look for new target keywords.
4. Choose Your Target Keywords Well To Improve Conversion
By improving your choice of target keywords, you can boost your conversion rates by creating better content that matches your user’s preferences. Do a research of the most engaged content when they are in the latter stages of the sales cycle.
Search engine optimization not only involves improving rankings and content marketing, but also understanding your customer’s preferences and creating content that will satisfy these needs.
5. Identify Your Target Audience
By using predictive technology, you will be able to effectively identify what your target customers are searching for, based on revenue data and keyword/query data. With such technology, you can gain a deeper understanding of URLs and web pages to determine the language and words that your customers are speaking.
The information that you get from these technologies can help you produce the type of content that will attract and eventually convert.
Implementing a solid keyword strategy can definitely make a huge difference in your B2B company. Stop randomly guessing the right keywords for your website. Instead, follow the techniques above so that you can reap the SEO benefits.