Let's be internet friends

Maintaining an effective presence online may not come as easy as creating a Facebook profile. When it comes to creating traffic and drawing individuals to your site, there are certain ways of writing to ensure that your content attracts search bots and online users. Aside from helping your site get into the top spots in search results for specific keywords, writing SEO-friendly blog posts will also ensure that the people who visit your site will stay loyal for years to come.

How To Write Blog Posts That Are SEO-Ready

Here are some tips on how to generate content for your blog posts that contribute to the likelihood of your site to appear at the top of search results:

Know What to Write

If content is king, then perhaps quality is queen. Before focusing on SEO, think about the message that you want to get across to your readers. Anticipating what action will follow once the site visitor reads your post. Write these ideas down before you begin your post structure.

Structure Your Post

A post with no clear path will leave your readers exhausted and frustrated, and it may even lead to them not finishing what you have to say in the first place. Having a clear structure within your post will help guide them through as well as help understand what you are trying to say.

Every blog post should have an introduction, body, and conclusion. Start by introducing your topic and then build up and elaborate on it until you no longer have any other research or thoughts to convey. Finally, summarize everything with the main points of your post.

shutterstock_500030956

Utilize Paragraphs and Headings Efficiently

Every paragraph should have a main idea or subject, introduced then elaborated. Consider what the subject or idea is and then capture the entire message in one sentence. If you have more to say on the subject, start a new paragraph in order to keep the cohesion in between lines.

Headings help structure your page but it also helps people find you. While headings can help people separate ideas and subjects from others, they are also attractive to search bots that will index your pages based on relevant keywords found in your headings.

 

Get Other People’s Opinion

It is best to get another person’s opinion before publishing your article. This allows you to make corrections like typos that you have overlooked, or sentences that are not properly constructed.

Enhance Length and Link Previous Content

Be sure to set a minimum and maximum length of words for your post. Long articles are more likely to appear in Google search results. As an added rule of thumb, if your bog post contains information that you have already discussed in previous articles, make sure to link the earlier articles into the new one. Linking existing pages shows that you have authority and mastery on the subject and it also helps improve your ranking on Google.

Conclusion

Like any other form of writing, writing a blog post is a skill on its own. Keep in mind that your posts should be structured with proper headings and subheadings to ensure that your readers do not lose their way while reading your posts. By keeping your posts clear, concise, and easy to understand, it is more likely that whoever visits your site will find it helpful and will share it with others.

New call-to-action

Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

Additional articles

What Is Index Bloat & How Does It Affect My Website?

Defining Index Bloat Index bloat occurs when there are too many pages on a website indexed in search engines. In other words, when your site “bloats” search engines indices, there is an excess of low-quality pages that Google is indexing, wasting valuable and limited resources on pages that you probably don’t care about. Index bloat can lead to the following SEO issues: Exhausts crawl budget * Decreases the organic quality of the domain Lowers the ranking potential of your other pages Additionally, there are a few scenarios that apply to some websites in specific situations that make them prone to …

Read Article
3 Min Read
How Does SEO Work?

SEO is a notorious black box for modern marketers.  Experts either proclaim SEO to be the ultimate online marketing solution or pronounce it dead while trying to promote the next big trend. Make your way onto any marketing blog or publication and you’re bound to find plenty of conflicting information about how SEO works and how search engines determine results. But for small business owners who don’t have much experience promoting their business online may be asking – how does SEO work? After all, although the basic idea behind SEO may be clear, the exact process of how search engines …

Read Article
5 Min Read
5 Reasons Why Political SEO Matters to Campaign Marketing

Most modern politicians understand the power of search engines and how they can influence the public. A 2015 study by the American Institute for Behavioral Research and Technology concluded that “search rankings can shift the voting preferences of undecided voters by 20% or more”. Some are calling for the government to curb this influence. Others say that the algorithms are tilted against them.

Read Article
8 Min Read
Let's give your business the attention it deserves
Are you ready for the first page of Google?

Our team of award-winning SEOs (and all-around awesome people) are ready to build your custom SEO strategy and projections for free.