Websites are not designed to be free-floating entities without a purpose. It’s a waste of time and money if the company website does not serve as a tool to increase revenue or attract followers and potential customers. Smart website owners implement on page SEO techniques to optimize individual web pages, so as to achieve a higher search rank and earn more traffic.
There are several factors that significantly increase traffic to a website and eventually lead to higher search ranking. Here are some of them:
- Use of title tags with appropriate keywords
- Presence of modifiers on the page title
- Low bounce rate and time spent on the page
- Proper placement of keywords
- Mobile-friendly web design
- Presence of social media buttons
- Use of outbound links from top websites
- Use of internal links
Not all website owners may be able to do this on their own, and so hiring an expert on SEO may be beneficial to help boost your online presence and provide recommendations on how to improve your site SEO.
Content is King
A website is not made to just sit there and wait for a miracle purchase to happen. It is a vibrant entity that should be nurtured just like you would take care of any living organism. Having said that, your website should contain fresh content so that people would be expectant to check for updates.
Publishing a website and letting it stay for months without any updated content may be viewed by search engines as a “dead” entity. You don’t want that to happen to your site, do you?
How Fresh Content Can Benefit Your Site’s On Page SEO
Fresh content significantly improves on page SEO only if the content itself is relevant. By continuously adding new content, web pages can attract search engines to stop by and check the site. When search engines stop by and index your pages frequently, it gives your website an opportunity to increase in search ranking.
Fresh content naturally results to people to become more engaged, reduces bounce rate, boosts search traffic, and potentially lifts the site’s search results placement.
Updating content of a website gives you an opportunity to introduce more relevant keywords. This increases your site’s chances of appearing on search results when online users search for your target keyword on their preferred search engine.
While adding keywords on your future updates may be of help, it should be noted that Google does not rank a website based on the number of keywords that a website has. Rather, the search giant looks more into high-quality content.
By providing quality information to the readers, you have the ability to answer possible questions. The keywords should work around the content that can provide sufficient information to the reader.
Another advantage of providing fresh content is that it increases your authority potential. It is through creating quality content that makes you appear as an expert in the field. As a result, people would always look forward to more content that you can offer them.
Ultimately, generating fresh content keeps your website updated and attuned to what your target market is looking for. Online users crave for more content, and bringing more information about what they want may eventually turn them from casual site visitors to loyal followers and avid customers.