Let's be internet friends

Business owners and web developers have witnessed how search engine optimization (SEO) can drastically turn things around for the company and reap benefits. Being visible in search results has become part of the objectives of those who maintain a website, and SEO plays a major role in ensuring that this comes to reality, although sometimes it takes a long time to achieve this.

Unfortunately, some people don’t want to play the waiting game, and resort to using questionable, unethical, and downright scheming tactics, hoping to get away with a good search engine placement. In this article, we will be discussing two kinds of SEO: white hat and black hat.

The Difference Between Black and White

In a loose definition, you might say that white hat SEO is good while black hat SEO does otherwise. The main difference between the two lies in the techniques used in trying to improve search engine ranking of a particular website or web page.

White hat SEO is described as the process of achieving high search engine ranking by using techniques that comply with search engine guidelines. On the other hand, black hat SEO attempts to improve search results placement in ways that are not only misleading but also goes against current search engine guidelines. This kind of SEO strategy is used by website owners who want immediate popularity rather than long-term investment.

shutterstock_268459616

Infamous Black Hat SEO Techniques

Right off the bat, let us get one thing straight: No one should use black hat SEO. Here is a list of black hat SEO techniques that some desperate website owners and developers are using:

RECOMMENDED:  Here’s Our Three Biggest Projections for SEO in 2017

Keyword Stuffing

Keyword density plays an important role when it comes to having good rankings. However, it should be limited to between 2-3% only. Keyword stuffing is like loading a page with so many keywords, resulting to poor user experience.

Mirror Websites

This happens when a person hosts multiple websites with very similar content, hoping to catch the attention of search bots and increase their chances of better search ranking.

Cloaking

This happens when individuals would create two versions of a page: one for search engines, and another one for visitors. This is done by maliciously directing site visitors to a different IP address.

 

white-hat-seo-infographic

Effective White Hat SEO Techniques

The following techniques are highly recommended to help boost search ranking of any website while following search engine standards:

  • The website should load and appear the way that it should. Deceiving visitors and possible customers will never produce good result.
  • The contents and images on a website should be rightfully made for the online user’s satisfaction and not for search engine spiders. The needs of the customer should be top of mind in terms of SEO rather than merely focusing on how to attract search engines.
  • Producing quality content drives more people to a website, and alerts search bots that your website is recommended for search results page placement.

As a top SEO company in the U.S., Victorious SEO is an advocate of white hat SEO techniques. We want to help businesses achieve their goals with regards to search results page ranking using ethical and sound strategies aligned with industry standards. Along with our affordable SEO packages, our team of SEO experts will ensure that your online reputation builds up to better sales and brand recognition.

RECOMMENDED:  Effective Local Search Engine Marketing Strategies To Boost Your Site SEO

Final Word

Business owners know that success does not come overnight. They need to strive to provide the best products and services, and tap experts who can provide the right marketing strategies alongside good SEO techniques that will eventually drive traffic towards their websites.

Author
Pablo Villalpando

Pablo holds a BA in Sociology and is a Bilingual SEO Strategist for Victorious. He is fortunate to enjoy a career path through analytics, digital marketing, and social psychology. His passions include Mexican food, his 3 year-old lab Chia, and astronomy 😄

Additional articles

SaaS Startups: How to Generate Revenue in Your First 90 Days

Did you know that 90% of SaaS startups fail within the first 48 months? This staggering statistic makes a startup founder stop and ask, “Am I really ready to take the necessary steps to make my company thrive?” Generating revenue in your first 90 days is critical for a few reasons: It provides essential cash flow to pay employees, invest in new R&D, increase marketing and advertising spend, and It allows you financial freedom to hire top talent in sales, development, and leadership. It shows investors that there is true market demand for your product – and shows them they …

Read Article
3 Min Read
Pay for Performance SEO is Bullsh*t

What is Pay-for-Performance SEO? Pay-for-performance SEO or performance-based SEO, simply put, is a payment model where you only pay for the SEO once you see results. Agencies that offer this type of pay on results SEO service typically focus on setting goals based on improving rankings, traffic or revenue. This sounds great especially for those who have been burned by SEO agencies in the past. Only paying once you’ve hit certain target numbers and KPIs sounds very tempting as it seems like a no-lose situation. You’ll never have to deal with paying for poor results again! However, with anything that …

Read Article
5 Min Read
SEO for Local Businesses: A Roadmap to Sustainable Growth and ROI

If you’re a local business owner or marketer looking to get started on SEO today, skip ahead to section three, where I provide 5 tactics for optimizing your site for local search: Google My Business Setup + Optimization Local Citation Building Structured Data for Local Businesses Building Location-Specific Pages Link Building A Brief History of Digital Marketing for Local Businesses Last year, one of the architects behind Facebook’s ad system encouraged local businesses “NOT to spend on ads until they’ve exhausted other marketing activities,” because “it’s too easy to spend a lot on ads without great results.”¹ Did I hear …

Read Article
10 Min Read
Let's give your business the attention it deserves
Are you ready for the first page of Google?

Our team of award-winning SEOs (and all-around awesome people) are ready to build your custom SEO strategy and projections for free.