Domain authority (DA) is one of the most important factors that search engines consider in ranking your website. The higher the DA of your website, the higher it will rank in search engines. There are many factors that can affect your domain authority, but search engines usually rely on the backward links that point to your website.
However, domain authority is difficult to influence directly. It is not as easy as changing meta descriptions or tags. In this article, we will delve on how to enhance your website’s domain authority.
1. Boost Your Technical SEO
Ensuring that your technical SEO is in place can be a great way to boost domain authority of your website. You should optimize everything SEO related such as the site structure, navigability, URL structure, meta tags, headers, keywords, and of course content. Improve your SEO first and the domain authority will follow.
2. Create linkable contents
Adding quality content to your website is a great way to beef up your domain authority. It is important to ensure that the content is of highest quality and not just merely fluff content.
Getting your content from an authority site can also add value to it. Make sure that it has a link back to your website. When writing content, write it for your target market and not for the search engines.
3. Establish a strong backlink
Putting emphasis on internal links will benefit not only your visitors but also the spiders that crawl and index your site. The more content you have, the more links you can potentially earn.
4. Remove spam
Search engine optimization is a repetitive and painstaking task but you have to endure such routine work because everything pays off in the end. One thing that usually gets in the nerves of most website owners is checking for spam and getting rid of them. It is best to do it now than get penalized in the future and do it all over again.
5. Increase your social media presence
In today’s online world, having social media presence is one of the best ways you can increase not only your domain authority but also your website exposure. When you have content on your website and visitors like it, they would easily share it to their social media channels as well. This means you can get links to your website.
6. Be updated with the latest Google updates
Google algorithms regularly change so you need to be aware of these changes. When Google released its Panda update, a lot of websites lost their domain authority because it did not follow proper SEO techniques.
7. Instill the virtue of patience
If you have done the steps mentioned above, rest assured your domain authority will increase. Another factor that can affect your domain authority is the age of your domain. The general rule is that older site domains get higher authority.
However, you have to remember that domain age does not automatically mean a high domain authority. If the domain uses obsolete SEO techniques, has no fresh content, or has spammy links, it is in danger of losing its domain authority.
When it comes to increasing your domain authority, everything does not come in a blink of an eye. Just keep on doing what needs to be done and you will see a gradual increase in your domain authority.
Improving your domain authority is not just about randomly tweaking things on your site. To see an increase in your DA, you have to please both the users and the search engines. Bottom line, high quality content converts to higher domain authority. So before you tweak everything, focus on the content first.