Let's be internet friends

Domain authority (DA) is one of the most important factors that search engines consider in ranking your website. The higher the DA of your website, the higher it will rank in search engines. There are many factors that can affect your domain authority, but search engines usually rely on the backward links that point to your website.

However, domain authority is difficult to influence directly. It is not as easy as changing meta descriptions or tags. In this article, we will delve on how to enhance your website’s domain authority.

1. Boost Your Technical SEO

Ensuring that your technical SEO is in place can be a great way to boost domain authority of your website. You should optimize everything SEO related such as the site structure, navigability, URL structure, meta tags, headers, keywords, and of course content. Improve your SEO first and the domain authority will follow.

2. Create linkable contents

Adding quality content to your website is a great way to beef up your domain authority. It is important to ensure that the content is of highest quality and not just merely fluff content.

Getting your content from an authority site can also add value to it. Make sure that it has a link back to your website. When writing content, write it for your target market and not for the search engines.

3. Establish a strong backlink

Putting emphasis on internal links will benefit not only your visitors but also the spiders that crawl and index your site. The more content you have, the more links you can potentially earn.

shutterstock_400222495

4. Remove spam

Search engine optimization is a repetitive and painstaking task but you have to endure such routine work because everything pays off in the end. One thing that usually gets in the nerves of most website owners is checking for spam and getting rid of them. It is best to do it now than get penalized in the future and do it all over again.

5. Increase your social media presence

In today’s online world, having social media presence is one of the best ways you can increase not only your domain authority but also your website exposure. When you have content on your website and visitors like it, they would easily share it to their social media channels as well. This means you can get links to your website.

6. Be updated with the latest Google updates

Google algorithms regularly change so you need to be aware of these changes. When Google released its Panda update, a lot of websites lost their domain authority because it did not follow proper SEO techniques.

7. Instill the virtue of patience

If you have done the steps mentioned above, rest assured your domain authority will increase. Another factor that can affect your domain authority is the age of your domain. The general rule is that older site domains get higher authority.

However, you have to remember that domain age does not automatically mean a high domain authority. If the domain uses obsolete SEO techniques, has no fresh content, or has spammy links, it is in danger of losing its domain authority.

When it comes to increasing your domain authority, everything does not come in a blink of an eye. Just keep on doing what needs to be done and you will see a gradual increase in your domain authority.

Improving your domain authority is not just about randomly tweaking things on your site. To see an increase in your DA, you have to please both the users and the search engines. Bottom line, high quality content converts to higher domain authority. So before you tweak everything, focus on the content first.

New call-to-action

Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

Additional articles

What Is Index Bloat & How Does It Affect My Website?

Defining Index Bloat Index bloat occurs when there are too many pages on a website indexed in search engines. In other words, when your site “bloats” search engines indices, there is an excess of low-quality pages that Google is indexing, wasting valuable and limited resources on pages that you probably don’t care about. Index bloat can lead to the following SEO issues: Exhausts crawl budget * Decreases the organic quality of the domain Lowers the ranking potential of your other pages Additionally, there are a few scenarios that apply to some websites in specific situations that make them prone to …

Read Article
3 Min Read
How Does SEO Work?

SEO is a notorious black box for modern marketers.  Experts either proclaim SEO to be the ultimate online marketing solution or pronounce it dead while trying to promote the next big trend. Make your way onto any marketing blog or publication and you’re bound to find plenty of conflicting information about how SEO works and how search engines determine results. But for small business owners who don’t have much experience promoting their business online may be asking – how does SEO work? After all, although the basic idea behind SEO may be clear, the exact process of how search engines …

Read Article
5 Min Read
5 Reasons Why Political SEO Matters to Campaign Marketing

Most modern politicians understand the power of search engines and how they can influence the public. A 2015 study by the American Institute for Behavioral Research and Technology concluded that “search rankings can shift the voting preferences of undecided voters by 20% or more”. Some are calling for the government to curb this influence. Others say that the algorithms are tilted against them.

Read Article
8 Min Read
Let's give your business the attention it deserves
Are you ready for the first page of Google?

Our team of award-winning SEOs (and all-around awesome people) are ready to build your custom SEO strategy and projections for free.