Let's be internet friends

Many companies and brands are reluctant when beginning their search for the right SEO agency. At the start of the process, an SEO consultant conducts a handful of analyses by reviewing a potential customer’s site and learning where it stands in the midst of competitors on the web. However, there’s more to an SEO consultant than just SEO knowledge.

SEO consultants blend a mixture of account management techniques and SEO expertise to deliver a one-of-a-kind consultation. Now, when I say “account management techniques” I don’t mean that they double as an account manager and a SEO specialist. However, one hand washes the other. Bringing these two together opens up the possibilities of delivering an incredibly effective, trustworthy, and clear SEO consultation when developing a new SEO campaign. Let’s take a look at both sides and the qualities they have!

An SEO Consultant Understands SEO (Like The Back Of Their Hand)

Don’t get me wrong, while the ability to communicate SEO in a way that clearly communicates what is going on with Google, a customer’s website, and a handful of other SEO aspects is important, the knowledge and ability to conduct SEO processes is the most crucial.

SEO consultants need to be able to take the objectives and goals a customer has and know how to develop a custom SEO campaign that drives traffic to the site and increases rankings. The ability to understand the theory of SEO and put it into play is what sets SEO agencies apart from the rest. For instance, if a customer’s site has too many branded links, they’ll need to dilute their anchor text portfolio with keyword rich links, generic links, and URL links. Simply building links without a strategy that comes from SEO theory can result in over-optimization and penalize a site.

In addition, an SEO consultant needs to be able to understand how all SEO processes carried out have affected their customers’ site and how they will continue to affect them. At Victorious, we equip our San Francisco SEO consultants with not only the understanding of SEO processes and SEO theory, but with the skills to communicate what is going in the campaign as a narrative.

 

best-seo-consultant

An SEO Consultant Can Communicate SEO

While the SEO expertise is essential when looking for an SEO consultant, their ability to communicate it clearly with a customer is just as important. What does the data and analysis matter if it doesn’t make contextual sense to the customer?

Explaining the successes of SEO efforts in the context of a customer’s unique situation is essential when looking for an SEO consultant. An SEO consultant needs to take industry, competitors, maturity of a site, authority of a site, Google’s algorithm updates, on top of an agency’s own SEO processes, into account to properly keep a customer updated and informed with what’s going on in their SEO efforts. At Victorious, our SEO consultants communicate an SEO campaign as an opportunity of telling the story of a company’s growth through our SEO efforts.

If you’re interested in finding an SEO consultant that can properly wade you through the waters of growth and development in an SEO campaign, grab a free quote from us here!

 

New call-to-action

Author
Pablo Villalpando

Pablo holds a BA in Sociology and is a Bilingual SEO Strategist for Victorious. He was recently featured in "Real Research: Research Methods Sociology Students Can Use" by CSU, Chico Professor Liahna Gordon. He is fortunate to enjoy a career path through analytics, digital marketing, and social psychology. His passions include Mexican food, his 4-year-old lab Chia, and astronomy.

Additional articles

How Does SEO Work?

SEO is a notorious black box for modern marketers.  Experts either proclaim SEO to be the ultimate online marketing solution or pronounce it dead while trying to promote the next big trend. Make your way onto any marketing blog or publication and you’re bound to find plenty of conflicting information about how SEO works and how search engines determine results. But for small business owners who don’t have much experience promoting their business online may be asking – how does SEO work? After all, although the basic idea behind SEO may be clear, the exact process of how search engines …

Read Article
5 Min Read
SaaS Startups: How to Generate Revenue in Your First 90 Days

Did you know that 90% of SaaS startups fail within the first 48 months? This staggering statistic makes a startup founder stop and ask, “Am I really ready to take the necessary steps to make my company thrive?” Generating revenue in your first 90 days is critical for a few reasons: It provides essential cash flow to pay employees, invest in new R&D, increase marketing and advertising spend, and It allows you financial freedom to hire top talent in sales, development, and leadership. It shows investors that there is true market demand for your product – and shows them they …

Read Article
3 Min Read
Pay for Performance SEO is Bullsh*t

What is Pay-for-Performance SEO? Pay-for-performance SEO or performance-based SEO, simply put, is a payment model where you only pay for the SEO once you see results. Agencies that offer this type of pay on results SEO service typically focus on setting goals based on improving rankings, traffic or revenue. This sounds great especially for those who have been burned by SEO agencies in the past. Only paying once you’ve hit certain target numbers and KPIs sounds very tempting as it seems like a no-lose situation. You’ll never have to deal with paying for poor results again! However, with anything that …

Read Article
5 Min Read
Let's give your business the attention it deserves
Are you ready for the first page of Google?

Our team of award-winning SEOs (and all-around awesome people) are ready to build your custom SEO strategy and projections for free.