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Clutch Names Victorious 2018 Market Leader For SEO

“Moving the needle in SEO. An easy task? Not by any means, but Victorious SEO has the experience and know-with-all to make this seemingly impossible undertaking…possible. Many companies will and still try to get away with black-hat SEO strategies. That’s the thing about SEO. It’s essential, but it has to be done correctly, or the consequences can be devastating. One survey found that nearly 1 in 5 businesses had a negative experience with an SEO provider before finding one that delivered measurable results and was trustworthy. This is why having a presence on Clutch, a credible ratings and reviews platform …

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3 Min Read
How to Write a Cold Calling Sales Script for Software Sales

Writing a cold calling sales script for software sales is the most agonizing and painful part of your sales job – but it doesn’t have to be. What if you had a system that would ultimately help you sound more professional and confident at all times during the conversation?  I want to give you some tips to writing cold calling scripts that actually work. The key is to think through the entire conversation so that you avoid sounding like a blabbering idiot.  Here are a few tips to help make the most out of those calls!   How to Write …

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3 Min Read
SaaS Startups: How to Generate Revenue in Your First 90 Days

Did you know that 90% of SaaS startups fail within the first 48 months? This staggering statistic makes a startup founder stop and ask, “Am I really ready to take the necessary steps to make my company thrive?” Generating revenue in your first 90 days is critical for a few reasons: It provides essential cash flow to pay employees, invest in new R&D, increase marketing and advertising spend, and It allows you financial freedom to hire top talent in sales, development, and leadership. It shows investors that there is true market demand for your product – and shows them they …

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3 Min Read
Pay for Performance SEO is Bullsh*t

What is Pay-for-Performance SEO? Pay-for-performance SEO or performance-based SEO, simply put, is a payment model where you only pay for the SEO once you see results. Agencies that offer this type of pay on results SEO service typically focus on setting goals based on improving rankings, traffic or revenue. This sounds great especially for those who have been burned by SEO agencies in the past. Only paying once you’ve hit certain target numbers and KPIs sounds very tempting as it seems like a no-lose situation. You’ll never have to deal with paying for poor results again! However, with anything that …

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5 Min Read
SEO for Local Businesses: A Roadmap to Sustainable Growth and ROI

If you’re a local business owner or marketer looking to get started on SEO today, skip ahead to section three, where I provide 5 tactics for optimizing your site for local search: Google My Business Setup + Optimization Local Citation Building Structured Data for Local Businesses Building Location-Specific Pages Link Building A Brief History of Digital Marketing for Local Businesses Last year, one of the architects behind Facebook’s ad system encouraged local businesses “NOT to spend on ads until they’ve exhausted other marketing activities,” because “it’s too easy to spend a lot on ads without great results.”¹ Did I hear …

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10 Min Read
5 Questions For Vetting a Potential White Hat Link Building Service

So, the time has come to revamp your SEO efforts. Although building any links with the intention of boosting your site’s SEO is frowned upon according to Google’s Webmaster Guidelines, there is a white hat way of doing it. With more and more SEO agencies coming forward and claiming they have the white hat techniques you need, it’s necessary to take a step back and properly vet an agency and the services they use. Since white hat link building is an absolutely necessary practice in any SEO campaign, it’s crucial to properly vet any white hat link building service. Whether …

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4 Min Read
How Much Does SEO Cost? Is That The Right Question to Ask?

As the year’s end closes in, business’ yearly budgets are begging to be spent. Depending on the remaining budget, this year end splurge is a great opportunity to boost marketing efforts to start the following year with a bang. When the talk of SEO arises, one familiar question tends to be asked and rarely answered properly – “how much does SEO cost?” Although the answer isn’t “black & white”, we’ll take a stab at it in hopes to educate those who lowball SEO costs and set the record straight.   So, “how much does SEO cost” you ask? It depends. …

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5 Min Read
How to Calculate Customer Lifetime Value

Business is booming! New customers are rolling through every week, or so you thought. After taking a further look at your financials, your bottom line hasn’t budged one bit. What could be the reason for this? One may suggest that it could be attributed to the lack of customer retention. Many businesses quickly come to find that no matter how much spend they allocate to acquiring new customers, it is often much cheaper to build loyalty and retain existing customers. In fact – depending on the industry – it could cost 5 to 25 times more to acquire a new …

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4 Min Read
SEO 101: On-Page and Off-Page Ranking Factors

An SEO campaign can be distilled into two different categories: on-page and off-page. While different from one another, they are both crucial to moving the needle and seeing results. On-page SEO refers to optimizing individual pages of your website. Off-page SEO tackles factors outside of your website that can affect rankings.   On-Page SEO Ranking Factors These factors deal with changes you can make on your website whether they are content or HTML-focused. Several on-page SEO ranking factors are:   #1 – Optimize Your Metadata to Improve Rankings Unique title tags, meta descriptions, and H1s are crucial when it comes …

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