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Hands-free technology is no longer a concept that resides in futuristic films. In an era where technology is getting more innovative with every passing day, online users have developed better and faster ways of using the Internet.

One of the latest online trends is using voice search for web search. This breakthrough technology has captured the attention of teens and adults alike. With 55 percent of teens and 41 percen of adults utilizing voice search, it only makes sense to make it as reliable as it could possibly be in order to provide excellent user experience for all.

Apart from the fact that it is easy and hands-free, voice search allows the user to multi-task across apps. According to a Google blog post, voice search is the future of technology, spanning across voice recognition and voice understanding.

What makes voice search attractive?

Most of the time, people utilize a short hand way of typing in search queries in order to achieve faster results. However, the downside is that is gives them results that are irrelevant to them, and so they have to search again.

With voice search, people can now ask the entire question or search query without having to type a long keyword string, and they get their results quick.

Programs like Siri, Cortana, and Google Now have been fine-tuning their programs as well as trying to integrate natural speech patterns and mannerisms. They have integrated response toward spelling corrections, previously searched material, and contexts based on location, application, self, and what you see on-screen.

Techniques To Prepare For Voice Search

If you are looking to adjust your website for voice search and hopefully get better search engine optimization (SEO), here are some take-away strategies:


1. Optimize Usage of Long-Tail Keywords

Most websites lean on utilizing short-tail keywords when wanting to improve their SEO. However, where voice search is involved, it is best to utilize long-tail keywords because they tend to express complete thoughts, conversation-wise.

2. Use a Schema Markup

Utilize a schema markup in order for search bots to understand the context of your content. This allows you to be ranked highly in search queries, especially through specific ones made through voice search.

3. Improve Your Site’s Microdata

Make your XML sitemaps clear to readers and search engines. The more your information can be understood, the more your readers and voice searchers will visit your site.

4. Have an FAQ Page

A page that lists down the frequently asked questions on your site helps voice searchers find you. Questions asked through voice search usually begin with “what”, “why”, “where”, “when”, or “how”. When creating a FAQ page, make sure to utilize these terms to start a question.


Most people think that the innovation of voice search will lead to the decline of short-hand keywords that most websites have grown accustomed to. While this is not necessarily the case – as some people prefer typing to perform an online search – the need to cater to voice search users cannot be disregarded.

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Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

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