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For online writers and content creators, there’s only one mantra that keeps everyone on their toes when writing articles: “Content is king”. This tried and tested mission statement is applicable not only for bloggers and online newspapers, but also for marketers and companies who want their websites to climb atop Google rankings.

Barring moments of mental block, online writers have lots of ideas to choose from as the basis for their articles. If you plan to generate content for your website pages, I think these guidelines can help you create winning articles that capture your target market’s attention. Before putting that ballpoint pen on your paper or hammering your fingertips on the keyboard, here are six questions that you have to address in order to generate an interesting article:

1.  Am I well-versed in this topic?

First and foremost, you have to choose a topic that you know much about. After all, you’re not just going to copy off from other sources. If there are things to the topic that aren’t clear to you yet, do a comprehensive literature research so that you can answer any possible questions that the readers can throw back at you.

2.  Does the content address the needs of your followers?

People follow websites when they see the need to do so. When writing an article, focus on what your potential readers might need from you. For example, if you’re an SEO company offering your services, you can write articles about improving site SEO even if the site visitors won’t avail of your services. Just think of it as your contribution to the betterment of society.

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3.  Is the content interesting and unique?

No one wants to read boring stuff and run-of-the-mill content. Make sure that you can engage the attention of your intended audience by offering them articles that spark their curiosity or play with their imagination. Better yet, write articles that no one has ever written yet. Of course that would be difficult, but it pays big on customer loyalty and improved SEO.

4.  Does my language meet the style of my target market?

Normally, any company will write objectively and formally about any topic that they want to convey. It will really depend on your target market’s demographics. What’s important is that you know your audience.

5.  Does the article include a “call to action”?

Online users respond well to actionable items, or those that challenge them to do something. A simple “share this article” phrase can lead you not only to more visits, but also more loyal customers.

6.  Is this article viral-worthy and attractive to social networking users?

In the current age of social media, SEO companies aim for virality of their campaigns. As a writer of your site’s content, you should also aim for the same target. Make your content easy to share and interesting enough for social networking users to spread.

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These questions can serve not only as a guide to writing articles, but are also great search engine optimization tips. Remember that search bots act like your regular readers and site visitors, because they also like to read your content.

Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

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