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Google Analytics is a very powerful tool used to monitor and analyze traffic of a website. It provides valuable amount of information about who is viewing your site, what the visitors are looking for, and how they were able to get to your site. These benefits alone already make it extremely important for business owners to know how to use Google Analytics.

Tips on How To Use Google Analytics

The following are simple but effective ways on how to use Google Analytics to help you catapult your traffic to new heights:

1. Set a goal

Like in any other kind of business, you must have a clear vision of what you want to achieve. Provide a dynamic plan that can help you reach your goal.

2. Use ad tags

Make use of page tags using the GA tracking code provided to you when you signed up.

3. Make use of funnel conversion tools

This should help you in knowing how your customers navigate your site and where they leave from. By knowing this pattern, it enables you to take an action on how to improve traffic that will eventually lead to an increase in revenue.

Setting up your conversion goals will allow you to know that users are taking the steps that you want them to take when they visit your site.

4. Study visitor engagement

You will be able to track down the number of visitors that stay on your website for more than 60 seconds and those who keep on coming back to read through the site.

5. Track and engage your site visitors

learn how to use Google Analytics for your businessOne of the best marketing strategies to use on both offline and online businesses is being able to trackback to find your followers. This tool allows you to possibly engage with followers and fans.

As soon as you have gotten in touch with them, you can send them vouchers, freebies on their next purchase, or even just a special recognition.

6. Check site speed

Another important factor that website owners should be aware is site speed. A fast-loading site will encourage visitors to look through your pages. Fortunately, you can look at your Analytics data for the average page loading time in your site (by going to Behavior > Site Speed).

TIP: Make sure that you optimize your images, minify resources, enable compression and minimize HTTP requests.

7. Generate reports that are helpful

To track down all the site’s activities, you may want to set up a schedule on how the report should be sent to your email. The analytics data may be set to “last week”, “past 30 days”, or any custom period that you like.

This will allow you to focus on which parts of your website needs improvement, without you having to spend so many hours staring at the Real-Time section of Google Analytics.

8. Hire an SEO specialist

You may think that once you have started using Google Analytics that you would just leave it as is. However, it might be best to ask SEO experts to check and help you set up your funnel visualization for you to know if everything is working as you expect it.

Final Word

Your online success can only happen if things are done correctly. With the help of SEO specialists who know how to use Google Analytics correctly, expect positive tangible returns on your site’s search dominance.

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Author
Pablo Villalpando

Pablo holds a BA in Sociology and is a Bilingual SEO Strategist for Victorious. He was recently featured in "Real Research: Research Methods Sociology Students Can Use" by CSU, Chico Professor Liahna Gordon. He is fortunate to enjoy a career path through analytics, digital marketing, and social psychology. His passions include Mexican food, his 4-year-old lab Chia, and astronomy.

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