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Have you been to a website that features a huge informational image panel that discusses anything you need to know about a particular niche or topic? What you’ve seen is probably an infographic (short for information graphic), which is an image representation of data or information to make things easier for site visitors to understand.

I’m sure you’re part of the majority who can appreciate an image immediately but find it difficult or tedious to read a paragraph. This is where the power of infographics comes into play. It’s better for most people to see a picture rather than a bunch of words in order to get the message.

Now, you’re probably wondering how infographics play a part in the Google rankings of your website pages. Here’s the main benefit in a nutshell: If people understand the information on your page, then they will most likely return to your website for more.

Are you interested to use infographics on your pages? First things first, you must create an infographic that stands up to its name – a real and viable source of information. Second, you must possess skills in image creation and editing, such as Photoshop, Corel Draw, or even just the most basic MS Paint. Third, you have to assess if an infographic can help make your potential readers understand what you’re planning to say.

Here are a few of the topics or niches that can be enhanced through infographics:

  • Data containing numbers and graphs. Mathematics is difficult enough, so putting your numerical information in paragraph format will be twice as mind-boggling. Using images to present your numbers as graphs and pie charts will make your information pop.
  • How-to and troubleshooting guides. Self-help information on doing things can be better understood with images and graphics.
  • Networking and relationships. Infographics can enhance a family tree that shows who your ancestors are, or a company’s organizational structure, or the network of friends that you have created in your neighborhood. Whatever linkages or networks that you can think of, it may be presented better through an image.
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Informational images can help your website get noticed by search engine spiders and potential customers in a number of ways:

  1. Images are better absorbed by our brains than the usual chunky, clunky text. As a result, site visitors will go back to your site, expecting more infographics to come.
  2. If you have an impressive and easily shareable infographic, online users can share them through their respective social media accounts.
  3. Readers become more engaged with your content if they understand your content.
  4. Images have the potential to go viral, since they are easier to share in social networking sites than pure text.

The use of infographics has already formed part of search engine optimization tips over the years, and SEO companies are jumping on this trend. If you’re looking for more page views and an increase in the number of return site visitors, then check your existing content for a possible revision as an infographic.

Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

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