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The pace of technological advancement has never been faster than it is now, and no industry has been left untouched. Whether it’s in healthcare, art, manufacturing, or retail, technological innovations are disrupting all corners of life. That said, a business idea can only go so far as its marketing strategy. SEO is an essential piece of that puzzle.

Fundamentally, SEO is the practice of ensuring that a site appears high in the list of search results, but as new technologies emerge, like voice search and AI, SEO best practices are also rapidly changing. In this landscape, it is essential to have a provider that is vigilant, knowledgeable, and trustworthy. The team at Victorious has vast experience in this field, and we’re always looking for opportunities to help innovative businesses grow. As part of our effort to reach a wider audience, we’re excited to announce our recent inclusion on Clutch among other reputable SEO services firms.

As a B2B research firm, based in Washington, D.C., Clutch connects businesses by providing a comprehensive process for evaluating firms, specifically through ratings and reviews. Reviews have a strong impact on customer engagement and brand awareness, as the number of customers who trust online reviews grows. Although marketing avenues are plentiful, a platform that emphasizes client feedback not only provides a company with unique and

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Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

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A Guide to Google’s SEO Algorithm Updates

The Early Days of Search Engines   Once upon a time all it took to rank highly on a search engine was meta tags that included a search keyword and a high density of that keyword on your site. This resulted in site owners spamming results pages with ad ridden websites that provide users with frustrating and unsatisfying experiences. Enter Google. Google arrived on the search engine scene with a revolutionary algorithm called PageRank. PageRank was a formula that essentially ranked sites based on the number and quality of links pointing towards that site. By introducing a metric that accounted …

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How to Calculate Customer Lifetime Value

Business is booming! New customers are rolling through every week, or so you thought. After taking a further look at your financials, your bottom line hasn’t budged one bit. What could be the reason for this? One may suggest that it could be attributed to the lack of customer retention. Many businesses quickly come to find that no matter how much spend they allocate to acquiring new customers, it is often much cheaper to build loyalty and retain existing customers. In fact – depending on the industry – it could cost 5 to 25 times more to acquire a new …

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Guidelines To A Smooth Rebranding Process For Your Business

Apple and Starbucks have successfully pulled it off, while Gap and the 2012 London Olympics crash-landed with theirs. I’m talking about company rebranding. Some businesses use a brand change as a marketing strategy to attract attention. In a standard rebranding project, a company or business may change its name, logo, design or a combination of all three with the intention of recreating how the business works. Rebranding a business is a crucial decision because if this is not carefully crafted, it may lead to the downfall of the company. Rebranding should be able to lead old customers into the right …

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