Category

Backlinking

5 Questions For Vetting a Potential White Hat Link Building Service

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So, the time has come to revamp your SEO efforts. Although building any links with the intention of boosting your site’s SEO is frowned upon according to Google’s Webmaster Guidelines, there is a white hat way of doing it. With more and more SEO agencies coming forward and claiming they have the white hat techniques you need, it’s necessary to take a step back and properly vet an agency and the services they use. Since white hat link building is an absolutely necessary practice in any SEO campaign, it’s crucial to properly vet any white hat link building service. Whether your SEO team is in-house or part of a hired agency, the link building services used need to be vetted for white hat techniques that will drive organic traffic to your site while properly boosting your site’s authority. To make the process of finding a great white hat link building service…

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What Makes a Quality Backlink?

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  Whenever Google rolls out a new Penguin update, marketing professionals across the globe sprint to their analytics to see if they’ve been affected. You’ve heard the horror stories. Sites dropping 90%+ organic traffic due to penalizations related to link spam or link quality. These penalizations cause the entire community to question what constitutes a quality link portfolio, and by extension, what is a quality link itself.   Most general marketing practitioners will turn to their most trusted sources of SEO news and performance. For many, that’s Moz. Moz and other sites like Search Engine Journal, Neil Patel, or Search Engine Watch  are great resources, no doubt. But as they’ve been gained a larger audience, it’s become increasingly clear to us that what the SEO powerhouses are teaching marketers about link quality and link portfolios is not always what we see to be true in day-to-day off page SEO.  …

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Best Practices: SEO Syndicated Content

seo syndicated content

There are two main ways that search engines rank which websites will be at the top of their search engine results pages (SERPs). These two ways are on page optimization and off page optimization. While on page optimization consists of factors that can be seen directly on a site page, off page optimization consists of factors that boost a site’s rank behind the scenes. Amongst these factors is SEO syndicated content. However, at Victorious SEO, we don’t use syndicated content in the sense that most are familiar with. Let’s take a look at what Victorious SEO syndicated content is, how it differs from the “normal” syndicated content, why we use syndicated content instead of press releases, and why syndicated content is an SEO best practice of ours.

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5 Black Hat SEO Techniques to Avoid Like The Plague

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So, you’ve come around to the idea of starting an SEO campaign for your company. Some companies say it’ll take some time until you see quality results, others tell you it only takes one month to boost your search rankings and website traffic. While both seem like nice, pleasant companies to have do SEO for you, one is not. One company is like the plague. That company is the one who said they could provide quality results from your new SEO campaign in one month. They can offer that short of a time frame because of the way they do SEO, however the techniques used are unethical and frowned-upon. These are known as black hat SEO techniques. Coined from old western movies, “black hat” refers to the sketchy, downright scheming way of doing things, while “white hat” refers to well, the opposite. If old western films have taught us anything,…

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Competitive Backlink Analysis: SEO Strategy That Kills The Competition

Building backlinks can go a long way in your website’s SEO campaign. Not only should you make sure that the links you are linking to are not broken, but you should also be wise in choosing which links to put in your site. This factor gave rise to competitive backlink analysis, which has become an effective tool to boost SEO for any website. When it comes to search engine optimization, many websites turn away from broken 404 pages. However, when used properly, these broken links can actually create amazing opportunities for your business.

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