Category

Innovation

how-does-google-rank-websites

How Does Google Rank Websites?

By | Innovation, Ranking Strategies | No Comments

In the great race to rank at the top of a Google search result page are a number of competitors and algorithmic nuances you must step, crawl, climb, and jump over. The competition is tough. With over 200 factors that delegate your ranking in the Google algorithm, there are many site specificities Google relies on to put your company in it’s place.

The battle to the top of the page is a daunting one, and a long one at that. However, we’ve become well acquainted with Google’s algorithm and ranking system. With some elbow grease, patience, and answers to the question, “how does Google rank websites?”, you can rest assured that you’ll climb the Google rank totem pole.

If you’re asking the loaded question, “how does Google rank websites?” then it’s time to fully dive into the world of search engine ranking.

Read More

Guidelines To A Smooth Rebranding Process For Your Business

By | Innovation | No Comments

Apple and Starbucks have successfully pulled it off, while Gap and the 2012 London Olympics crash-landed with theirs. I’m talking about company rebranding.

Some businesses use a brand change as a marketing strategy to attract attention. In a standard rebranding project, a company or business may change its name, logo, design or a combination of all three with the intention of recreating how the business works.

Rebranding a business is a crucial decision because if this is not carefully crafted, it may lead to the downfall of the company. Rebranding should be able to lead old customers into the right direction and not make them rethink if the business still has greater things to offer for them.
Read More