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Off Page SEO

SEO 101: On-Page and Off-Page Ranking Factors

SEO (search engine optimization) refers to the tactics used to increase visibility on search engine result pages in order to grow keyword rankings and to drive traffic and awareness. These strategies not only optimize websites for search engine crawlers, but for people too. A SEO campaign can be distilled into two different categories: on-page and off-page. While different from one another, they are both crucial to moving the needle and seeing results. On-page SEO refers to optimizing individual pages of your website. Off-page SEO tackles factors outside of your website that can affect rankings.   On-Page SEO Ranking Factors   These factors deal with changes you can make on your website whether they are content or HTML-focused. Several on-page SEO ranking factors are:   Optimize Your Metadata to Improve Rankings Unique title tags, meta descriptions, and H1s are crucial when it comes to informing Google and searchers what your page…

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What Makes a Quality Backlink?

quality-backlink

  Whenever Google rolls out a new Penguin update, marketing professionals across the globe sprint to their analytics to see if they’ve been affected. You’ve heard the horror stories. Sites dropping 90%+ organic traffic due to penalizations related to link spam or link quality. These penalizations cause the entire community to question what constitutes a quality link portfolio, and by extension, what is a quality link itself.   Most general marketing practitioners will turn to their most trusted sources of SEO news and performance. For many, that’s Moz. Moz and other sites like Search Engine Journal, Neil Patel, or Search Engine Watch  are great resources, no doubt. But as they’ve been gained a larger audience, it’s become increasingly clear to us that what the SEO powerhouses are teaching marketers about link quality and link portfolios is not always what we see to be true in day-to-day off page SEO.  …

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