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Ranking Strategies

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SEO Best Practice: 5 SEO Audit “Must Haves”

By | Ranking Strategies, SEO Tips | 3 Comments

Performing an SEO audit on your website is the first and most important step when beginning an SEO campaign. A proper SEO audit reveals the weak spots of a website in terms of SEO qualities like improper indexing of pages, duplicate or thin content, H1 tag inconsistencies, meta description hiccups, and internal linking misuses. An SEO audit gets the wheels of an SEO campaign turning, driving organic traffic to your site and improving your site’s search rankings. Let’s take a look at the five SEO audit “musts” every audit needs to ensure your site reaps all the benefits it can.  Read More

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5 Black Hat SEO Techniques to Avoid Like The Plague

By | Backlinking, Ranking Strategies, SEO Tips | No Comments

So, you’ve come around to the idea of starting an SEO campaign for your company. Some companies say it’ll take some time until you see quality results, others tell you it only takes one month to boost your search rankings and website traffic. While both seem like nice, pleasant companies to have do SEO for you, one is not. One company is like the plague. That company is the one who said they could provide quality results from your new SEO campaign in one month. They can offer that short of a time frame because of the way they do SEO, however the techniques used are unethical and frowned-upon. These are known as black hat SEO techniques.

Coined from old western movies, “black hat” refers to the sketchy, downright scheming way of doing things, while “white hat” refers to well, the opposite. If old western films have taught us anything, it’s that “black hat” is bad. Which only confirms that black hat SEO techniques are as well.

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How Does Google Rank Websites?

By | Innovation, Ranking Strategies | No Comments

In the great race to rank at the top of a Google search result page are a number of competitors and algorithmic nuances you must step, crawl, climb, and jump over. The competition is tough. With over 200 factors that delegate your ranking in the Google algorithm, there are many site specificities Google relies on to put your company in it’s place.

The battle to the top of the page is a daunting one, and a long one at that. However, we’ve become well acquainted with Google’s algorithm and ranking system. With some elbow grease, patience, and answers to the question, “how does Google rank websites?”, you can rest assured that you’ll climb the Google rank totem pole.

If you’re asking the loaded question, “how does Google rank websites?” then it’s time to fully dive into the world of search engine ranking.

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SEO Best Practices: Using Social Signals For Better Search Ranking

By | Ranking Strategies, SEO Tips | No Comments

Social signals refer to the likes, shares, votes, pins, or views that people use to express their reactions on social media platforms. The volume of clicks may not mean so much back then, but it is making a significant impact to businesses these days. In fact, social signals have become a basis for people to trust businesses enough to buy from or hire them.

Any positive remark in the form of these likes and shares is a sign that a certain business is being highly recommended for others to try as well. In turn, these social signals may translate to better placement in search results.

The rise of social media has changed the way the world does business. Even if people aren’t really experts in the products and services that they recommend, the sheer number of social markers can already lead others to get engaged. This shows just how powerful social signals are!
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