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Ranking Strategies

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5 Black Hat SEO Techniques to Avoid Like The Plague

By | Backlinking, Ranking Strategies, SEO Tips | No Comments

So, you’ve come around to the idea of starting an SEO campaign for your company. Some companies say it’ll take some time until you see quality results, others tell you it only takes one month to boost your search rankings and website traffic. While both seem like nice, pleasant companies to have do SEO for you, one is not. One company is like the plague. That company is the one who said they could provide quality results from your new SEO campaign in one month. They can offer that short of a time frame because of the way they do SEO, however the techniques used are unethical and frowned-upon. These are known as black hat SEO techniques.

Coined from old western movies, “black hat” refers to the sketchy, downright scheming way of doing things, while “white hat” refers to well, the opposite. If old western films have taught us anything, it’s that “black hat” is bad. Which only confirms that black hat SEO techniques are as well.

It’s important to know the difference between black, gray, and white hat SEO, as well as the infamous black hat SEO techniques that can singlehandedly dismantle your company’s reputation, ban your site from search engines and negatively affect your company’s search rankings on the Internet.

Let’s take a look at black hat SEO, how it differs from white and gray hat SEO, and 5 black hat SEO techniques that you should avoid like the plague.

 

What are Black Hat SEO Techniques?

Black hat SEO is the sketchy, dishonest cousin of white hat SEO. Focused on practices used to increase page ranking in search engine results, these techniques operate by violating search engine terms of service. Black hat SEO techniques don’t benefit the user or the user’s experience with informative content, but only increase rankings for the site using the techniques like paying for a rank, duplicating content, and presenting information as something other than what it really is. Ultimately, black hat SEO takes away from the usefulness of services offered on the Internet and instead pushes undeserving sites to the top of search rank pages.

In simplest terms, black hat SEO is the bad way of doing SEO. Here’s a look into 5 techniques of doing black hat SEO:

Cloaking

The “cloaking” black hat SEO technique is just as mysterious as it sounds. Cloaking is when two versions of a page are created when only one should. One of the pages is created for users and the other is created for search engines. By redirecting visitors to a different IP address than search engines, the content on the presented page is altered depending on the audience it’s brought to. The content on a page tricks search engines to rank them for their targeted keywords while in reality, the content users are seeing doesn’t reflect those targeted keywords. Dishonesty with a capital “D”.

Duplicating Content

As simple as it sounds, duplicating content is plagiarizing another’s work instead of doing it yourself. Just like getting caught for it in grade school, it’s equally detrimental in the world of SEO. Search engines seek out unique content in their process of ranking, so duplicating content directly skews the that ranking for yourself, as well as the content’s owner that you’re copying from. Do your own work!

 

Hidden Text

This black hat technique refers to the text and links of a page’s content that is invisible to the user while still visible to the search engine scanning the page. This allows black hat do-ers the ability to reap the benefits of having certain content on a page without having to actually present it to anyone to see. Search engines would continue to rank pages as if this content was actually on-page, providing an illegitimate ranking. Shame on you, black hat SEO.

 

Paid Links

Knowing that link building is pivotal in the world of SEO, black hat SEO introduces yet another infamous technique that improperly executes linking. In black hat SEO, links are paid for based on page ranking in order to obtain a higher search result standing. While white hat SEO focuses on providing, implementing, and embedding internal linking as well as other relevant site’s links in their content, black hat SEO focuses on not doing any of the work, yet reaping the benefits through paying for links.

 

Keyword Stuffing

Ranking well on search result pages relies heavily on a page’s keyword density. In hopes to increase a pages visibility and reach, black hat SEO techniques stuff content with keywords.

White hat SEO-appropriate keyword density falls around 2-3%, ensuring the user searching that keyword finds a relevant and quality article, resulting in positive user experience. With the black hat SEO technique of keyword stuffing, content is chalked full of the keyword, overloading and overflowing the user with worse quality content and a worse experience in the end.

 

Black Hat vs. Gray Hat

Black hat SEO and gray hat SEO are more similar than different. While it’s obvious how black hat SEO is illegal, gray hat SEO consists of questionable techniques that are technically legal at the moment, but are more than likely destined to be illegal in a matter of time. Gray hat are the techniques that aren’t yet illegal, yet still do not fall into the realm of white hat SEO. Some gray hat SEO techniques include irregular website design changes with no content changes and illegitimate or “made-up” users showing interest in your company’s website, social media platforms, and other online pages. While these won’t get you thrown out of the game quite yet, it’s better to focus on practicing legit SEO techniques to build a better foundation for your company’s future.

 

Black Hat vs. White Hat

Black and white hat SEO techniques are night and day when you get down to the nitty gritty. Black hat SEO focuses on scheming search engines and competitors to obtain better rankings and page visibility than deserved. White hat SEO focuses on techniques like site optimization, original, quality content, and link building for the betterment of SEO and users, not only for the benefits of themselves.

It’s important to implement solid groundwork when starting your SEO campaign with techniques that follow the white hat rules. At Victorious, we operate solely through white hat SEO techniques to boost SEO for our clients in an honest, transparent way. We see it as the only way to do SEO right.

 

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How Does Google Rank Websites?

By | Innovation, Ranking Strategies | No Comments

In the great race to rank at the top of a Google search result page are a number of competitors and algorithmic nuances you must step, crawl, climb, and jump over. The competition is tough. With over 200 factors that delegate your ranking in the Google algorithm, there are many site specificities Google relies on to put your company in it’s place.

The battle to the top of the page is a daunting one, and a long one at that. However, we’ve become well acquainted with Google’s algorithm and ranking system. With some elbow grease, patience, and answers to the question, “how does Google rank websites?”, you can rest assured that you’ll climb the Google rank totem pole.

If you’re asking the loaded question, “how does Google rank websites?” then it’s time to fully dive into the world of search engine ranking.

 

How It All Works

In short, the results of Google’s algorithm and information gathered by search engine “spiders” create a ranking for a website. Then, these websites are displayed on search result pages in an order reflecting their rank. Being at the top of the page communicates an authority and “usefulness” of your site’s link in regards to a user’s search. The higher the rank, the more traffic to your site. The more traffic to your site, the higher the opportunity for generating leads and landing potential customers. As you can tell now, it’s pretty damn important.

 

The Algorithm and the Factors

While there are the handful of 200 factors that make up Google’s entire ranking algorithm, one very important factor is Google’s PageRank, the algorithm created by Google founders to rank websites in search queries. PageRank is a calculation that values websites based on the quality and quantity of links to a webpage, prescribing a rank number as a result.

When a site links your website on their page, Google sees that as an endorsement of authority and quality of your website, thus giving you a higher rank for that given search. The more established the site that links your website, the better. This allows for a more organic process of ranking a website, instead of being ranked through what we’d call black hat SEO techniques.

Site authority is one of the factors stuffed into the mighty 200+ factor algorithm. Moz developed a quantifiable metric for site authority called domain authority, which is a score given by Moz that predicts how well a site ranks on search engines. The higher the domain authority score, the better, as it displays an honorable gold star on your site from a respected authority. The score is given around the amount of authoritative sites that link back to your site, and vice versa. These links are called backlinks.

Backlinking, known as incoming or inbound links, are the links to your website from other sites on the Internet. As an indication of the popularity of a site, backlinking is yet another crucial factor in how Google ranks a website. The inbound links of your site continue to enhance the authority of your site to your competitors, your possible leads/clients, and Google’s rankings. Building backlinks can go a long way in your SEO campaign. Ensuring that links on your website aren’t broken and link to keyword and content relevant pages boosts domain authority which is key in the way Google ranks websites. Focusing your links and content around competitive and relevant keywords is vital in targeting users to find your site content and land them on your page.

 

Keyword relevancy  

At the core of SEO is keyword research and analytics. Keywords are fundamental components in landing high in Google rankings. Making sure that your keywords are relevant helps to connect users to your content. Here are a few necessary steps for keyword relevancy:

  1. Identify topics to focus content on

Generating topics that potential leads might search for online is crucial in creating traffic to your website. Pick keywords from the broader topics brainstormed and mold your content with those keywords and keyword themes

  1.    Make a list of keywords to use

Next, outline a list of keywords you’re going to implement into your content wording and your content’s thematic focus. Be sure to integrate links with these keywords so they hold even more weight in the scheme of Google’s ranking.

  1.     Research related terms

Using keyword research tools, locate similar terms searched for your initial keywords. Creating keywords around these related terms helps to generate those users searching for slightly different keywords and keyword phrases.

  1.     Use head terms and long-tail keywords

Head terms, or shorter, more generic keywords and long-tail keywords, more specific, phrase-based keywords are both effective in your keyword relevancy. There’s notable effectiveness in attracting more traffic by keeping your content and site rich with keyword-specific and keyword-related terms.

Integrating these steps into your SEO campaign helps the visibility of your site and content through search terms and phrases, which in turn boosts the ranking of your website in Google’s search rankings. Your site will be deemed more authoritative and useful by Google’s algorithm, keeping your company’s climb up the search ranking scale steady and beneficial.

 

On-page Optimization

Last but certainly not least in the factors that help Google rankings for websites is a site’s on-page optimization. Simply put, on-page optimization are the aspects of SEO that are displayed “on the webpage”. While the intricacies of on-page optimization are detailed and lengthy, they serve as yet another way for Google to rank your website.

Some of these on-page optimization factors include:

-Fresh, high quality content. Ranging in appropriate word count, starting at a minimum of 500 words

-Target keyword search phrase integrated the appropriate amount in headline, title, sub-headline, and the content’s body

-Links to relevant authoritative sites, links back to your own site, and other coded link specificities

As the list goes on, these qualities of on-page optimization are utilized the best when done correctly and effectively. On-page optimization creates yet another avenue for your site to be noticed by Google and ranked accordingly to it’s quality of content and relevance in related searches.

How Does Google Rank Websites?

While Google’s ways of ranking websites is not always clear, and certainly never easy, there are many strategies and techniques inside the skeletal structure of a SEO campaign to climb that rank ladder. Keep your content relevant, continue to build your linking, integrate relevant keywords and phrases, and assert your site authority by doing so. Soon enough, you’ll be closer and closer to the top.

We’ll see you there.

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White Hat SEO Techniques for Increasing Search Results

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Behind a solid amount of search results are the techniques and procedures executed to get there.

In the world of SEO, we categorize these techniques into three similar, yet vastly different sections: white hat SEO, gray hat SEO, and black hat SEO.

Enemies in the SEO world, these “hat” techniques all offer ways to improve search results whether it is done in compliance or out of compliance with search engine guidelines (we’ll get to that soon). When trying to revamp your company’s presence on the internet, it’s important to only adopt effective, smiled-upon techniques.

As we deconstruct white, gray, and black hat techniques, we’ll slowly but surely reveal why white hat SEO techniques are crucial in increasing search results.

To start, let’s jump into the unethical world of black hat SEO.

What is Black Hat SEO?

Black hat SEO is the frowned-upon SEO strategy. It focuses on providing fast results through the use of high-risk and poorly executed techniques that don’t comply with search engine guidelines.

Black hat SEO is often seen as a strategy directed solely towards search engines and not the human audience, unlike white hat SEO techniques. Often fueled by impatience and financial greed, black hat SEO helps sites rank inorganically through techniques like link farms, keyword stuffing, and cloaking, each of which you should avoid:

A link farm is a group of links that directly link themselves to each other. This spams search engine indexes by rigging the organic ranking process. Most link farms are generated by automatic programs and services, further skewing the organic ranking process. Don’t ruin the organic rankings for everyone, link farmers.


marketers-guide-to-seo


Keyword stuffing is the optimization technique of cramming keywords into meta tags/descriptions and site content. It’s the classic “the teacher isn’t looking” cheating technique. However in this case, the teacher actually has eyes in the back of their head. Search engines rid their ranking process of meta tags that have been keyword stuffed, hurting other meta tag users from their chances at organic ranking. Shame on you, keyword stuffers.

Cloaking; it’s exactly what it sounds like. Cloaking refers to the unethical optimization technique of presenting content to search engine spiders as something different than it actually is. “Cloakers” will present content to search engines one way, then present it differently to visitors on a webpage by directing them to a different IP address. In our opinion, not okay.

Since each of these techniques and others used in black hat SEO put websites at high risk of being deindexed by search engine sites, it’s probably (definitely) best practice to NOT use black hat SEO strategy.

What is White Hat SEO?

So, we started from the bottom (black hat SEO), now we here.

Simply put, white hat SEO is the process of obtaining high search engine ranking through techniques that comply with search engine guidelines. With little to no risk, white hat SEO is a long-term strategy that lays a solid foundation of SEO strategy to further build a company on. Over time, as more search queries are responded to with relevant and valuable content linked to a company’s website, the higher the company’s site with rank in search results. This process is a long-term strategy with notable, long-term benefits that ensure a company’s relevance for the long haul.

Within the white hat SEO strategy are a number of white hat techniques to implement into your company’s SEO strategy. These white hat SEO best practices are the go-to tools you need to implement into your business plan:

Keyword Research

Effective keyword research is vital in white hat SEO strategy. Identifying what keywords are relevant to a website, making a list of those, and focusing content around those keywords is important in hopes of reaping what you sow. SEO campaigns are centered around keyword identification and analysis. Keywords are the portal between a Google searcher and your website.

To be as effective as possible in white hat SEO, use keyword research tools like the Google Keyword Planner or the Wordstream Keyword Tool. Tools like these help give insight into what keywords a company should focus on to optimize their white hat SEO campaign.

Site Optimization

The first order of business in site optimization is performing an audit of your site. Our battle audit tool helps to uncover weak spots in three key areas:

Content Issues – To better optimize a website for search engine rankings, it’s important to format web pages with quality and relevant content that isn’t too short or too long. Rid your site of spam content to keep it easy for search engine spiders and site visitors to navigate through.


marketers-guide-to-seo


Technical Issues – Ensuring that your site loads quickly and properly depending on the format (laptop, smartphone, tablet, etc.) is key to keep visitors around.

Optimization Issues –  Making sure that content titles and meta descriptions are of correct character length is important in complying with search engine rules. Meta descriptions should be 155-165 words long while titles should be 55-65 words long.

Backlinking

Implementing a solid back linking structure in your site is a game-changer. Keeping broken links off your site and choosing only relevant and valuable links boosts any sites SEO. Having diverse and strong backlinks helps establish your site as an authority, keeping the competition on their toes as your SEO boosts. Try using Ahrefs tool to see a site’s backlinks and other useful SEO metrics.

Let’s Review White Hat SEO Techniques

In the colorful world of SEO, it’s important to know the difference between black hat SEO, white hat SEO, and the different techniques that both use to achieve similar goals. However, black hat techniques drive your company into the ground, while white hat techniques guide your company one way: UP.

Steer clear of the shady ways of black hat SEO, white hat SEO is the way to go!

How to Use Google Analytics: 8 Tips to Getting the Most Out of the Tool

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Google Analytics is a very powerful tool used to monitor and analyze traffic of a website. It provides valuable amount of information about who is viewing your site, what the visitors are looking for, and how they were able to get to your site. These benefits alone already make it extremely important for business owners to know how to use Google Analytics.

Tips on How To Use Google Analytics

The following are simple but effective ways on how to use Google Analytics to help you catapult your traffic to new heights:

1. Set a goal

Like in any other kind of business, you must have a clear vision of what you want to achieve. Provide a dynamic plan that can help you reach your goal.

2. Use ad tags

Make use of page tags using the GA tracking code provided to you when you signed up.

3. Make use of funnel conversion tools

This should help you in knowing how your customers navigate your site and where they leave from. By knowing this pattern, it enables you to take an action on how to improve traffic that will eventually lead to an increase in revenue.

Setting up your conversion goals will allow you to know that users are taking the steps that you want them to take when they visit your site.

4. Study visitor engagement

You will be able to track down the number of visitors that stay on your website for more than 60 seconds and those who keep on coming back to read through the site.

5. Track and engage your site visitors

learn how to use Google Analytics for your businessOne of the best marketing strategies to use on both offline and online businesses is being able to trackback to find your followers. This tool allows you to possibly engage with followers and fans.

As soon as you have gotten in touch with them, you can send them vouchers, freebies on their next purchase, or even just a special recognition.

6. Check site speed

Another important factor that website owners should be aware is site speed. A fast-loading site will encourage visitors to look through your pages. Fortunately, you can look at your Analytics data for the average page loading time in your site (by going to Behavior > Site Speed).

TIP: Make sure that you optimize your images, minify resources, enable compression and minimize HTTP requests.

7. Generate reports that are helpful

To track down all the site’s activities, you may want to set up a schedule on how the report should be sent to your email. The analytics data may be set to “last week”, “past 30 days”, or any custom period that you like.

This will allow you to focus on which parts of your website needs improvement, without you having to spend so many hours staring at the Real-Time section of Google Analytics.

8. Hire an SEO specialist

You may think that once you have started using Google Analytics that you would just leave it as is. However, it might be best to ask SEO experts to check and help you set up your funnel visualization for you to know if everything is working as you expect it.

Final Word

Your online success can only happen if things are done correctly. With the help of SEO specialists who know how to use Google Analytics correctly, expect positive tangible returns on your site’s search dominance.

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How long does SEO take?

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As more and more businesses begin to explore the possibilities that SEO has to offer their company, one looming question begs an answer:

How long does SEO take?

Whether it be in hesitation, excitement, or pure curiosity, this seemingly simple question has companies that are interested in SEO at the edge of their seats when deciding what the next step is for boosting their search engine ranking.

You may have heard that an SEO campaign can produce quality results in 30 days. Or maybe you heard that 30 days wasn’t enough time, but 90 days is. Guess what?

You’re wrong.

There is too much necessary work, strategy, and planning put into an effective SEO campaign to see quality results in 30-90 days. If you’re still hopeful in this 30-90 day myth, ask yourself: Was my business built in 30 days? Hell, even 90 days?

We know you’re brilliant, hard-working, and intuitive, but a top-of-the-line SEO campaign cannot be integrated and utilized to produce quality results in that short amount of time. In order to do so, a SEO campaign must research, strategize, plan, organize, develop, integrate, and implement a variety of tools and procedures that are distinct to your business before blue-ribbon results begin waltzing through your door.

So, let’s ask the million dollar question again: How long does SEO take?

Good thing you asked the experts.

Simply put, integrating an SEO campaign into your company’s DNA takes around 4-12 months.

In those 4-12 months, there are a wide range of services done to produce the kind of results you want to see.

We feel it is important for companies new to SEO to know what these services are and their duration in your company’s journey towards a higher rank in search engine results.

Let’s jump into a look at the three steps of an SEO campaign:

Step 1: On-Page SEO – Setting the Foundation (1-2 months)

During the first step of your SEO integration, it’s necessary to focus on a well-devised game plan for your SEO campaign. When creating said game plan, it’s important to focus on a few key mini-steps: strategize, research, audit, and implement.

The first order of business in starting your SEO campaign is creating a strategy. Determining and setting realistic and timely goals is key for a smooth operating SEO campaign. If deadlines are consistently unmet, your business suffers in a multitude of ways. So, ensure your business and those running your SEO campaign are meeting deadlines.

The next very important mini-step is a combo- keyword research and discovery.

Researching which keywords your buyer persona is inputting into search engines is key in strategizing your website’s search result ranking. Keyword research takes around 10 days to complete and moves into the development of keyword strategy.

With these keyword discoveries, a SEO campaign assembles a keyword strategy to boost organic traffic towards your site. Embedding keywords into your site and site’s content boosts the likelihood that your business’ website ranks higher on Google’s search result page.

Following the keyword research, an on-site audit (what we like to call a battle audit) is next in line. A website audit is crucial in organizing and optimizing your website for Google’s site ranking. It’s similar to when you’re cleaning your house for important guests coming to visit- you want things uncluttered, organized, and comfortable so your visitors stick around and enjoy their time. And that’s what our battle audit does for your business’ site. It tidies up your website in a way that optimizes it for Google’s site ranking, while increasing user interface experience.

Our battle audit takes two weeks to complete and another two weeks to implement. However, while the audit is done, you won’t begin to see results for another 6-8 weeks while Google crawls pages in order to reindex them for ranking.

In the first two months of your campaign, the keyword research and audit implementation helps compile information to be kept in mind when heading into the next step of an SEO campaign: off-page execution.

Step 2: Off-Page Execution (4-6 months)

Once your SEO campaign has begun to implicate certain research and strategy into your business’ website, the time comes to enter into the off-page execution step of the SEO campaign plan.

Towards the tail end of the first few months, a SEO strategy begins to execute a game plan. In this chunk of 4-6 months, numerous services are carried out to boost your continued presence and exposure in front of potential online leads.

Let’s take a look at few of these key SEO resources:

Link Building

One of the SEO services implemented into your business’ off page optimization strategy is link building. Known to be one of the most time consuming aspects of an SEO campaign, our link building process lasts the duration of this 4-6 month step.

Search engines crawl websites for links in order to discover new web pages and determine how well a page should rank. The quality of keywords and content on the page, as well as the number of links redirecting to that page from external links are key factors in ranking at the top of the charts.

After the 4-6 month period of link building, we reassess the process and determine if a redirection of the process is in order. While doing all of this link building, the SEO campaign continues execution with the creation and publication of content.

Content

We called this section “Off-Page Execution”, but the best ongoing SEO campaigns also include keyword-rich content production on a month-to-month basis.

Why? The SEO best practice is simple: the more relevant, quality content on your website, the better.

In the first stages of planning your SEO campaign, you should have a plan for what kind of content should be created, a timeline for creating that content, and a schedule for releasing the content on your site. Posting frequently naturally engages site visitors, reduces bounce rate, boosts search traffic, and potentially lifts the site’s search results placement.

By continuously adding new content, web pages can attract search engines to stop by and check the site, which increases the opportunity for your site to increase in search ranking, as well as displays your business’ expertise of the market.

Social Signals

Consistently utilized throughout the duration of our SEO campaign, social signals play a vital part in the 4-12 month journey.

The use of social signals is the way of sending signals to Google regarding engagement and interaction with your website via major social media platforms like Facebook, Twitter, LinkedIn, and Instagram. As tweets, posts, and updates contain a link with a blog post or content offer on your website, signals are sent to Google that show your business and it’s platforms (website, blog, social media outlets) as one cohesive unit.

We find it important for your business to consistently engage with clients and possible future clients via social media outlets, continuing to analyze social media engagement and adjust accordingly throughout the duration of a campaign.

Step 3: Analyze and Optimize (4-6 months)

If the impression hasn’t already been made… SEO takes time.

The latter half of the 4-12 month SEO journey focuses around an analysis and optimization of the campaign’s first half. It takes time for the planning, strategy, content, and execution to be created, developed, and implemented into your business. As the ball starts rolling, results appear and data is ready to be analyzed.

Your SEO campaigners analyze how things like keyword integration, content posts, social media platforms, and the like are boosting site traffic and visitor engagement. SEO metrics such as keyword ranking, link building, website traffic, and conversion rates are examined in order for adjustments to be made to continually better metric data.

You might be thinking: Why does it take 4-6 months to analyze data and adjust accordingly? Couldn’t we finish it in a week or two?

You could have an analytic expert jump into the data and do their thing, however, once they’re done, is the data worthless for further analysis?

Nope.

Continuing the process of analyzing data and optimizing your website is an incredibly crucial service in a SEO campaign. Implementing minor tweaks and adjustments throughout the entirety of the campaign keeps your website in tip-top shape.

Search engines control the SEO ranking systems and are constantly changing the way things are ranked. Google, Bing, Yahoo and other search engines have been known to change their ranking ways overnight. Without a consistent eye on these kinds of changes, as well as consistently optimizing your site and content for these search engine rank changes, your business could get lost in the search engine ether.

So, how long does SEO take?

Chances are, your business is your pride and joy. Or it was, until it stopped doing so well and you watched your competitors out-do you.

In either case, as the world watches the Internet act as the biggest marketplace for the discovery and utilization of businesses, it’s essential that your business is at the forefront of search results when the world comes knockin’.

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Benefits of a PPC Management Service For Your Business

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We at Victorious SEO have been sharing a lot of tips on search engine optimization (SEO) as a way for businesses to get discovered online. Today, we’re going to discuss PPC and how businesses can boost their business by employing a PPC management service.

What is PPC?

Pay-per-click (PPC) marketing involves a fee paid by online advertisers every time a particular ad link is visited. If you own a business, you may create an ad block that allows websites to publish your link. When your link is visited, the ad publisher gets a fee, and the site visitor is sent to your website.

Although the process sounds pretty simple on the side of the ad viewer, it’s an entirely different ballgame for the business owner. An effective PPC campaign requires careful monitoring of the progress. For this purpose, a PPC management service specialist is the best person to do the job.

A PPC manager or specialist is tasked to do the following:

  • Oversee the most common keywords that people frequently use in their searches
  • Discover which social media placements to focus the company’s PPC
  • Analyze the strategies used by the company’s competitors and aim to bid on the same queries they use
  • Study the return of investment and use this as basis for all amounts paid

Google Adwords is probably the best and most popular PPC advertising system these days.

What are the benefits of a PPC management service?

Here are some of the advantages of hiring a PPC expert as opposed to doing it yourself:

1. PPC specialists have the expertise

People running a PPC management service have been molded by experiences with previous clients. If these former clients work in the same industry as you, your PPC specialist will be able to apply ideas that have been proven to work.

The best thing about this is that your PPC specialist can put in better ideas to make PPC management more convenient for your company.

2. You can focus on running your business

Handling any type of business eats up a lot of time, and handling PPC management by yourself may be virtually impossible. Online marketing is a challenging component of your business, but this will be easier when done with someone dedicated to PPC management.

3. They are on top of marketing trends

Online marketing is a competitive game that pushes marketers and advertisers to analyze and study the updates affecting your industry. The goal is to keep up with these changes so that your company will be able to strategize a competent approach.

The PPC management service will be responsible for tracking updates to keep your marketing approaches attuned to the times.

Do you need to hire a PPC management service?

It is highly recommended for companies that aim to strengthen their online advertising and marketing to hire a PPC management service. Some companies do not have an advanced advertising team, and so a PPC specialist will be a big help in this case.

Online advertising could really be challenging especially for startup companies with limited manpower. In this situation, a PPC management service may be able to help your company engage more prospects and boost sales.

SEO Best Practices: Using Social Signals For Better Search Ranking

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Social signals refer to the likes, shares, votes, pins, or views that people use to express their reactions on social media platforms. The volume of clicks may not mean so much back then, but it is making a significant impact to businesses these days. In fact, social signals have become a basis for people to trust businesses enough to buy from or hire them.

Any positive remark in the form of these likes and shares is a sign that a certain business is being highly recommended for others to try as well. In turn, these social signals may translate to better placement in search results.

The rise of social media has changed the way the world does business. Even if people aren’t really experts in the products and services that they recommend, the sheer number of social markers can already lead others to get engaged. This shows just how powerful social signals are!

Using Social Signals For SEO?

The impact of social signals to SEO is evident in the following areas, all of which you need to implement in your own business:

Social signals can boost yoyur site SEO. Learn how!Boost in Traffic

Even in the age when Google Penguin was king and social media sounded like a fad, the search giant has always put a premium on activity. If your site is being talked about by people, regularly updated with fresh content, and prompt to send a response to site visitors, then your website will probably earn an awesome search rank.

The importance of user engagement continues to hold true with social signals. When a person posts a comment and the site owner sends a reply, there’s a huge chance that your company will earn a solid following.

Social Link Building

Your social profile can be of tremendous help when you always include your website link. Putting your site URL on your social media accounts can drive traffic and increase your online presence.

You just need to make sure that your landing pages are optimized to catch traffic coming from the different social channels. Failing to have that huge impact may turn off your potential customers.

Breaking into the Social Arena

The major social players like Facebook, Twitter and Instagram have proven just how powerful their influence can be, and it’s great to maintain accounts in these giants.

However, you may be able to squeeze out some more social media juice if you take advantage of the other social media platforms like StumbleUpon, Reddit and Tumblr. These sites have also gained traction enough to appear in Google search results, and finding your business in these social media networks may prove to be a good move. Just ensure that you provide content that is worthy to share.

Increased Domain Authority

As more traffic goes to your site through different social media platforms, your site will slowly gain value and authority. When people get to share your content on these social media sites and people would think that what you offer is something that is worthy, your site domain gains respect and becomes an authority in its own right.

Conclusion

Any business may not stay long enough if business owners neglect the importance of these social signals. Make sure that you’re using social media optimization techniques to your advantage so that you can leave the competition in the dust.

Optimize Google My Business For Local Marketing

By | Domain Authority, Ranking Strategies | One Comment

Google has come up with an innovative way of helping website owners boost their local marketing and search ranking, through Google My Business. This tool is designed for business owners, artists, brands and organizations to manage their online presence across Google’s wide array of platforms, including search and maps.

How Does Google My Business Work?

Google My Business lets you verify and edit your business information. This way, you can help customers find you more accurately and inform them what your business is really all about.

More than using the right keyword density on your web page to improve search engine optimization, you should make it easier for your customers to find you. This means that the online visibility of your business location is extremely important so that your target customers will be able to reach you. The natural result of this is an organic increase in search engine ranking, as well as a loyal customer following.

Google’s Support for Local Marketing

In as much as mobile browsing has changed the game, going local allows users to access information anytime and anywhere. If your business is not listed in local directories and maps, how do you expect people to discover your business?

Say you own a shoe store within a small city. When customer in your vicinity do a quick Google search for the nearest shoe store, they may be directed to a competitor store even if it’s a two-hour drive. In other words, failing to improve your local ranking on Google may cost you a huge opportunity.

Why You Should Use Google My Business

Google has taken over a massive 81.4 percent of search traffic in the U.S. as of October 2016. If this isn’t enough reason to convince you to use Google My Business, I don’t know what will!

Besides, most of Google’s tools are for free. You may be able to take control of your online presence using these tools that Google has provided by claiming and updating your Google My Business profile.

How To Optimize Google My Business For Local Marketing

To help you boost your business website’s SEO and search rankings, consider these factors when using Google My Business:

Use Google My Business for local marketingCreate a unified profile information for all Google sites

First things first, you need to claim your profile and be verified otherwise search engines may not think that the business may not be existing at all.

Next, provide all the necessary information about your business, including your name, address and phone number on Google My Business. Adding your business hours and a description of your business or company as well as your company logo will increase your trust rating among online users.

Everything that you add on your Google My Business dashboard will be automatically visible in Google search and Google Maps. Eventually, you should find your website in the illustrious 3-pack local listings.

Encourage and manage Google Reviews

Through your Google My Business dashboard, you will be notified as soon as new customer reviews come in. Businesses having good reviews help to get higher ranking in local Google searches. Positive reviews for your business or website encourage people to trust you and patronize your products and services.

While you cannot expect a “perfect score” all the time, any negative review will help you improve your service. Replying to these comments makes your customers feel that they are being valued.

Help Google Maps locate your business

Google My Business does not just allow you to add the necessary information about your business, but it can also help direct your customers to your exact location. Make sure that you correctly categorize the kind of business where you belong to on your Google My Business profile, and provide a unique description of what your business is all about.

Final Word

Potential customers who are using mobile devices should be able to see your business online. The fastest and most effective way to achieve this is if you take advantage of Google My Business by providing accurate information. This way, you can help potential customers with whatever they may need from you. This in turn will help boost your search ranking and local marketing strategies.

Best Ways To Use Google Adwords In Your Organic SEO Campaign

By | Ranking Strategies, SEO Tips | One Comment

When it comes to boosting your site traffic, gunning for SEO is probably one of the best techniques that you can do. While information on using keywords or being mobile-compatible may be helpful, there are several other ways to boost your site’s SEO, and one of them is by using Google Adwords.

Here are some of the strategies to use Google Adwords in crafting a highly effective organic SEO campaign:

Use It As a Keyword Research Tool

In any SEO campaign, keywords will always play a big part. When it comes to managing a high-ranking website, using keywords and key phrases that your target audience usually search for is essential. Because of this, a keyword research tool may come in handy.

Fortunately, Google Adwords has a built-in Keyword Planner feature. Although it is designed for advertisers to determine the best keywords for their advertising campaigns, Keyword Planner also works as an effective keyword research tool for people who are looking for the best keywords to use in their websites.

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To use Google Adwords Keyword Planner, you need to key in the following information:

  • Product or service that you are offering
  • Website URL
  • Product or service category
  • Targets, in terms of location, language, and search engine
  • Keyword filters and other customization options

The system will then generate a myriad of keyword suggestions. It helps to look through the suggestions and choose which ones are more relevant. From there, you can begin building a global search volume.

While it may be tempting to utilize all the keywords available, it is best to use a select few, preferably the ones with the least competition in Google. This will make it easier for you to optimize. Usually, the keywords with the higher percentages are the easiest to optimize.

Use It To Boost Your Click Through Rate

If your current ranking is not up to par to where it should be, Adwords can help boost your click through rate (CTR) with your current search ranking. Regardless of how much traffic you get with your keywords, there may be a possibility you are still unable to make money off that traffic because you have poor CTR. Though there may be many possibilities for this, the highest possible factor may be due to poor titles and descriptions.

Running an Adwords campaign will result in a constant mix and match of titles and meta descriptions. This allows a constant change of titles and descriptions until you feel certain that your site’s CTR has improved considerably.

Although it may be a trial and error process and may even result in a temporary drop on your CTR, finding the right match of titles and site descriptions will maximize your search rate and your click through rate in the long run.

Use It For Geographic Targeting

For this to work, you need Google Analytics to see and compare how your site performs across different locations. With this knowledge, you can see which countries your site is performing well in and invest more time and effort in them. You use geo-specific keywords or create local pages specific to those locations.

SEO Tips to Prepare Your Website For Voice Search

By | Ranking Strategies, SEO Tips | No Comments

Hands-free technology is no longer a concept that resides in futuristic films. In an era where technology is getting more innovative with every passing day, online users have developed better and faster ways of using the Internet.

One of the latest online trends is using voice search for web search. This breakthrough technology has captured the attention of teens and adults alike. With 55 percent of teens and 41 percen of adults utilizing voice search, it only makes sense to make it as reliable as it could possibly be in order to provide excellent user experience for all.

Apart from the fact that it is easy and hands-free, voice search allows the user to multi-task across apps. According to a Google blog post, voice search is the future of technology, spanning across voice recognition and voice understanding.

What makes voice search attractive?

Most of the time, people utilize a short hand way of typing in search queries in order to achieve faster results. However, the downside is that is gives them results that are irrelevant to them, and so they have to search again.

With voice search, people can now ask the entire question or search query without having to type a long keyword string, and they get their results quick.

Programs like Siri, Cortana, and Google Now have been fine-tuning their programs as well as trying to integrate natural speech patterns and mannerisms. They have integrated response toward spelling corrections, previously searched material, and contexts based on location, application, self, and what you see on-screen.

Techniques To Prepare For Voice Search

If you are looking to adjust your website for voice search and hopefully get better search engine optimization (SEO), here are some take-away strategies:

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1. Optimize Usage of Long-Tail Keywords

Most websites lean on utilizing short-tail keywords when wanting to improve their SEO. However, where voice search is involved, it is best to utilize long-tail keywords because they tend to express complete thoughts, conversation-wise.

2. Use a Schema Markup

Utilize a schema markup in order for search bots to understand the context of your content. This allows you to be ranked highly in search queries, especially through specific ones made through voice search.

3. Improve Your Site’s Microdata

Make your XML sitemaps clear to readers and search engines. The more your information can be understood, the more your readers and voice searchers will visit your site.

4. Have an FAQ Page

A page that lists down the frequently asked questions on your site helps voice searchers find you. Questions asked through voice search usually begin with “what”, “why”, “where”, “when”, or “how”. When creating a FAQ page, make sure to utilize these terms to start a question.

Conclusion

Most people think that the innovation of voice search will lead to the decline of short-hand keywords that most websites have grown accustomed to. While this is not necessarily the case – as some people prefer typing to perform an online search – the need to cater to voice search users cannot be disregarded.