SEO Tips

SEO for Local Businesses: A Roadmap to Sustainable Growth and ROI

seo for local businesses

If you’re a local business owner or marketer looking to get started on SEO today, skip ahead to section three, where I provide 5 tactics for optimizing your site for local search: Google My Business Setup + Optimization Local Citation Building Structured Data for Local Businesses Building Location-Specific Pages Link Building A Brief History of Digital Marketing for Local Businesses Last year, one of the architects behind Facebook’s ad system encouraged local businesses “NOT to spend on ads until they’ve exhausted other marketing activities,” because “it’s too easy to spend a lot on ads without great results.”¹ Did I hear that right? One of the minds behind the leading digital advertising platform instructing local business owners to stay away from advertising because it’s easy to overspend and see little return? The sentiment has me left wondering whether the ex-Facebooker was unhappy with his day job, or paid ads are really…

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5 Questions For Vetting a Potential White Hat Link Building Service


So, the time has come to revamp your SEO efforts. Although building any links with the intention of boosting your site’s SEO is frowned upon according to Google’s Webmaster Guidelines, there is a white hat way of doing it. With more and more SEO agencies coming forward and claiming they have the white hat techniques you need, it’s necessary to take a step back and properly vet an agency and the services they use. Since white hat link building is an absolutely necessary practice in any SEO campaign, it’s crucial to properly vet any white hat link building service. Whether your SEO team is in-house or part of a hired agency, the link building services used need to be vetted for white hat techniques that will drive organic traffic to your site while properly boosting your site’s authority. To make the process of finding a great white hat link building service…

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How Much Does SEO Cost? Is That The Right Question to Ask?


As the year’s end closes in, business’ yearly budgets are begging to be spent. Depending on the remaining budget, this year end splurge is a great opportunity to boost marketing efforts to start the following year with a bang. When the talk of SEO arises, one familiar question tends to be asked and rarely answered properly – “how much does SEO cost?” Although the answer isn’t “black & white”, we’ll take a stab at it in hopes to educate those who lowball SEO costs and set the record straight.   So, “how much does SEO cost” you ask? It depends.   The cost for SEO depends on the quality of SEO you’re receiving, the context of the SEO campaign, and the type of SEO campaign said prospect is gunning for. To put it simply, the cost fluctuates. But deciphering how much to spend on SEO is a valid question and…

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SEO 101: On-Page and Off-Page Ranking Factors

SEO (search engine optimization) refers to the tactics used to increase visibility on search engine result pages in order to grow keyword rankings and to drive traffic and awareness. These strategies not only optimize websites for search engine crawlers, but for people too. A SEO campaign can be distilled into two different categories: on-page and off-page. While different from one another, they are both crucial to moving the needle and seeing results. On-page SEO refers to optimizing individual pages of your website. Off-page SEO tackles factors outside of your website that can affect rankings.   On-Page SEO Ranking Factors   These factors deal with changes you can make on your website whether they are content or HTML-focused. Several on-page SEO ranking factors are:   Optimize Your Metadata to Improve Rankings Unique title tags, meta descriptions, and H1s are crucial when it comes to informing Google and searchers what your page…

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Understanding User Intent with Buyer Personas & Search Behavior

User intent is the crux of driving a successful SEO campaign. To attract customers and create meaningful relationships, we must first understand why they seek our products and services out. Two great ways to uncover previously hidden insights about potential, current, and past customers are buyer personas and search queries. This blog post will cover what they are, strategy tips, and how they tie into a SEO campaign. Buyer personas are sometimes overlooked when it comes to SEO, but we know that every product has a target market and when you have a better idea of who that target market is you can craft a better strategy to reach them. So, what is a buyer persona? HubSpot defines it as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” Getting Started with Buyer Personas To get started with buyer personas, you’ll…

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What Keyword Analysis Tool Should Modern Marketers Use?


It’s time to ramp up your SEO, huh? At this stage, it’s important to keep the unique characteristics of your company in mind so you’ll know what services and tools you’ll need. When you’re getting started with your company’s revamp, you’ll want to decipher through numerous little SEO-related things to ensure you’re getting the cream of the crop and not wasting any time while doing so.

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Integrate SEO Into Your Content Marketing Strategy Checklist

Integrating SEO Into Your Content Marketing Strategy Checklist

It’s true. Content marketing has proven itself as a viable solution to help grow a company’s online presence. And by now, most startups and small businesses understand they need content as a means to garner awareness, have an online presence, and build an audience. However, having a content marketing strategy checklist helps your company stay relevant for more reasons than you may think. Aside from your promotional channels, SEO is the vehicle that helps drive organic growth and traffic, whereas content is the fuel. Like the cool side of the pillow, SEO-optimized content provides undiscovered potential that comfortably cushions your business if used with your content marketing strategy. For the most part, search engine marketing is content marketing. From keyword strategy to content quality, there is overlapping use of content as the primary driver in both content marketing and SEO – representing two sides of the same coin. Why Should…

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Choosing the Keyword Analysis Tool That’s Right For You

At the core of any successful SEO campaign lies a plethora of target keywords that are relevant to your company’s niche. Keywords live and breathe in the search query box on your favorite search engine. However, keywords and their purpose go far beyond this. The keywords typed into a search box reveal certain details about a company’s demographic and how to properly place your content and services in the midst of their searching.

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SEO Best Practice: A Content Rich Website


Having a content rich website means a few different things. The no-brainer meaning – a website that is rich with content. However, in terms of SEO best practices, there’s a little more to it. There are strategies in creating and developing rich content that can have notable SEO benefits for your site. To produce a content rich website to get these SEO benefits, we implement three best practices into our creation and development. Check them out below!

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What To Look For In An SEO Consultant


Many companies and brands are reluctant when beginning their search for the right SEO agency. At the start of the process, an SEO consultant conducts a handful of analyses by reviewing a potential customer’s site and learning where it stands in the midst of competitors on the web. However, there’s more to an SEO consultant than just SEO knowledge.

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