Building a website is similar to constructing a building. Starting from the ground up, a sturdy foundation is necessary to ensure stability and longevity. If the foundation is weak, chances are, it’ll collapse. In terms of a website, establishing a strong foundation or site structure, comes in many ways, but internal linking throughout a site continues to prove it’s importance. Let’s walk through the logic and reason behind kick-ass internal linking, as well as a few key reasons why all site’s should get their hands dirty with links.
With the frequent changes on Google’s algorithm and modifications in SEO best practices, it is important for website owners to periodically assess their site if there is a need to make adjustments. You need to make sure that your website is properly optimized for search – otherwise, you could be missing out on potential traffic. One of the ways website owners can assess if their website is optimized for search is through SEO audit.
What is SEO Audit?
SEO audit gives you an overview of your website’s current status. It provides an insight on the negative and positive points of your website so you can work on the former and maintain the latter.
By conducting an audit, you will be able to analyze your website properly in order to strengthen it. The audit will help you determine the flaws that keep your website from achieving success.
What are the benefits of SEO Audit?
With an SEO audit, you can get the following benefits:
1. Determine the weakness of your current SEO campaign
An SEO audit report will show you the strategies that are not performing well. It will help you uncover issues such as duplicate content, irrelevant meta descriptions or keywords, lack of social media sharing buttons, or non-targeted keywords.
From the audit report, you may also discover that your website has slow speed and has poisonous inbound links. By uncovering these issues, you will be able to implement a successful SEO strategy.
2. Determine the strengths of your competitors.
Aside from your weaknesses, doing an SEO audit will help you discover the techniques that your competitors are putting to good use. For example, they might be getting links from qualified and relevant websites. By discovering the strengths of your competitors, you will be able to improve your own website’s SEO performance.
3. Enhance your SEO strategies
Once you have an idea on the weaknesses of your strategies, you can work on making the proper adjustments to boost your SEO campaign. Some of the things you can do to improve your SEO includes using targeted keywords, removing duplicate content, increasing site speed, and adding social media buttons.
4. Boost your search engine rankings
When you have identified the areas that needs to be worked on, the audit report will open up more opportunities to make your website attractive to search engines.
What to expect from an SEO Audit
Impressed with the benefits of SEO audit? If you are considering to conduct as SEO audit for your website, you should be aware of the 8 components of a standard SEO audit report:
- Backlink Competitive Analysis. This component provides an overview of the quality of your backlinks in comparison with your competitors.
- Poisonous Link Analysis. This helps to check if there are bad links coming to your website.
- Content Keyword Analysis. This is an evaluation of how Google interprets your website based on its contents.
- Site Speed Analysis. The speed of your website is analyzed as well as recommendations on how to improve it.
- Duplicate Content Analysis. This component checks if there are several versions of your webpage indexed by Google.
- Content Audit Analysis. This is an evaluation of SEO components such as meta descriptions, meta keywords, title tags, SEO-friendly URLs, and other website attributes.
- Social Sharing Button Analysis. This is an assessment if your website has social media sharing icons on your blogs and other website pages.
Strategies To Create From An SEO Audit
As a website owner, you should undertake the following SEO techniques at least once a year:
1. Check on-page SEO
You can easily change your website’s SEO plan by making on-site changes. It will take time for you to see the results, but it will only take a few hours to make on-site tweaks.
2. Check that your site can be indexed by search engines
What good will your SEO be if it cannot be searched in the first place? Make sure to resolve any issues that keep search engine bots from properly indexing your website. Check for any improperly installed codes or hacked content.
3. Check your link profile and compare it with your competitors
When you are done doing on-page optimization, the next step is to analyze your website’s backlink profile. The number and quality of backlinks leading to your website can have a huge impact on your site’s search engine results.
4. Look for broken links or dead pages
Your website may contain broken outbound links or dead pages. These erroneous links can hamper your site SEO, so make sure to identify and resolve any issues.
If you are using a content management system or an e-commerce platform, there are a lot of tools that can automatically check these links. Some WordPress plugins, for instance, can notify you of any broken links. Meanwhile, some online apps can run a free site link checker to help you identify and resolve any issues concerning backlinks.
5. Check the speed of your website
The average speed and page load time of your website can impact the amount of traffic in your website. Visitors will not usually spend much time on a website that loads pages slowly.
Site speed is an important ranking factor, and so you need to prioritize the speed of your website if you want to boost traffic and search engine rankings.
Subjecting your website to an SEO audit can go a long way in improving overall performance. With the tough competition online, you need to make sure that your website is generating enough traffic and getting ranked where you want it to be. Otherwise, your efforts will all be for naught.
You can always bank on the help of an SEO agency to make your website SEO-friendly and attractive to your potential customers. If you have not considered an audit report for your website yet, today is the best time to include this in your SEO strategy.
A lot of businesses have become successful online. Apart from providing the best products and services, companies need to invest on search engine optimization (SEO), which has become an integral element for online success. One of the best ways to base your SEO strategies on is to get an SEO quote.
What is an SEO Quote?
An SEO quote is a proposal made by an SEO agency to list down the existing problems of a website in terms of SEO, the solutions to rectify the errors, and the scope of work that the agency can provide.
While the cost to hire SEO professionals may take some business owners aback, the long-term benefits in terms of SEO should be enough reason to consider hiring an SEO agency. As a business owner, you should be able to witness the improvement in your website’s online presence when you start with an SEO quote.
What To Expect in an SEO Quote
The primary goal of any SEO agency is to ensure that their client’s websites will appear among the top search results. As part of the SEO quote, SEO professionals offer a wide range of services to drive more traffic and eventually make visitors become loyal customers.
Here are some of the basic services that most SEO agencies and professionals can offer:
- Provide a suggestion in choosing a domain name
- Optimize titles, keywords and overall content
- Assess the quality of content and its uniqueness
- Suggest outbound links, backlinks and internal links
- Optimize the site loading time on different devices
- Increase visibility by creating accounts on different social media sites
- Optimize meta tags, title and description
- Ensure that there are no broken links
A standard SEO quote contains the following provisions:
1. Careful assessment of the virtual health of your website
This includes checking the content, keywords used, current ranking, and analytics data.
2. Enhancement of website “crawlability”
Google checks on each website by crawling and indexing the pages. However, you need to boost the chances of your website to get indexed by implementing SEO techniques. This means that there should be some valuable information on the website worth indexing.
Crawling is the process wherein search bots would go throughout the website looking for new and updated information or content, and report back to the search engine. Meanwhile, indexing involves the processing of information gathered by bots from crawling activities. In the case of Google, crawled data are placed in the searchable index if the process has determined that the website contains good quality content.
3. Improvement of keyword strategy
Identify the existing keywords or keyword phrases, and check how relevant they are with what the website is all about.
4. Competitor monitoring and analysis
You can use the competition as basis on how to make your website more engaging to your visitors. This includes knowing how your competitors gain leverage in presenting themselves online.
5. Link analysis
Making use of backlinks is another element of an SEO quote that is extremely essential for any website. Backlinking is important because it is an indication of the popularity of a website.
Making use of inbound links that are relevant to the site is an effective way of increasing traffic to your site. Be careful, though: Using links that are not relevant to your business may not help your website at all.
6. Content review
This process is composed of two phases: checking the content on each of the pages, and determining how and where the content is used on other sites. By doing this, SEO experts can determine if the site content is of good quality that can make others visit often or link back to the website.
7. Social media integration
Social media has become an integral part of any business as this provides more channels to increase online awareness on a particular brand. A good SEO quote should include social media as one of the elements to integrate in your SEO campaign strategy.
8. Reports generation
The SEO agency should provide a complete analysis, as well as strategic planning and forecast to make the website attract more traffic. Reporting may be done on a weekly or a monthly basis.
9. Mobile friendliness
Google prefers responsive or mobile-optimized websites to appear at the top of SERPs. This is reason enough to check the SEO quote whether this factor is included or not.
Besides, the popularity of mobile browsing has skyrocketed in recent years, and most online users prefer to read websites through their smartphones or tablets. If you want to grab the attention of the mobile target market, your SEO strategy should include optimizing your website for mobile viewing.
Importance of SEO for Businesses
SEO can definitely help improve a company’s online visibility, and drive more traffic to the website through organic search results. However, to become successful in SEO, you must determine the factors needed to help you land on the first page of search results. Some of these factors include the following:
- Using the right keywords
- Providing high quality content
- Creating engagement with visitors and turning them into customers
- Adopting sound online marketing techniques
When SEO comes to mind, most companies choose between assigning an internal team or hiring a third-party agency to help them with a good SEO plan. Whatever the company’s choice is, the people assigned to do the job should be experts in SEO.
Assigning people from the company to handle SEO is very helpful because they already know what the company wants to achieve. Working with these SEO experts may be easier because you can reach them faster. The best way to maximize on your SEO campaign is by coordinating with the marketing team.
Businesses should definitely consider seeking help from SEO experts. These professionals have sufficient knowledge on how to maximize your company’s online visibility. By asking for an SEO quote, you should already expect to learn much about your website’s shortcomings, and improve from there.
Search engines use complex algorithms to identify pages that they will include in the index and display in the search engine results page (SERP). By utilizing SEO techniques, websites will have a way of getting discovered by search engines.
A lot of factors can affect the search ranking of your website. Today, we will discuss off site SEO as a major factor in leading your site to increased traffic.
A Brief Background on On-Site SEO
Most websites focus on on-page elements of the website. This should not be the case because most of the time, Google focuses on the things that happen outside.
Dr. Peter Meyers of Moz observed that most authority website owners spend around 30% of the time in link building and 70% in on-page SEO. Other kinds of websites, on the other hand, do it the other way around.
What is Off Site SEO?
From the name itself, off site SEO refers to the external factors that affect the search ranking of a website. It is often associated with link building, but off page SEO is more than that. It often involves promotion methods for the purpose of getting noticed by search engines.
Off site SEO uses a variety of factors for generating awareness for your website. While on page SEO factors focus on content and HTML codes on your site, off site factors can contribute to increasing the popularity and traffic to your website.
Off Site SEO Best Practices
Here are some of the most commonly used off site SEO techniques:
Link building is the practice of acquiring external links to your website. If visitors discover your site through other people’s blog posts or other reputable websites, there’s a big chance that they will become your loyal followers. Link building is a way of telling search engines that content on your website provides good information.
Although there are about 200 factors that Google considers in ranking websites, effective link building can play a crucial role in making your website an authority in your chosen niche.
It is worth noting, however, that link building is not all about quantity but quality as well. The number of links pointing to your website is not necessarily more important than the sources of those links. A link to your site from a personal blog doesn’t generate the same effect as a mention from the New York Times or other high-authority sites.
This is another commonly used technique for off site SEO. The idea behind bookmarking is for people to link and share web pages that they like through bookmarking sites such as Delicious, Propeller, Digg, and the like.
The links can be seen by other online users, who may decide to visit your site. As a result, your website traffic will increase.
While not as popular as it used to be, bookmarking is still a good strategy to use if you want to get traffic to your website. Depending on your niche, there are many bookmarking sites that you can use for promoting your content.
Social media channels provide websites with a good medium for boosting their search rank. First off, you need to create accounts on Facebook, Instagram, LinkedIn, or other social media networks. Through these channels, you can share your site links to friends and inform them about posts on your websites.
In short, social media can be used for website promotion and for building your online reputation.
In a way, social media is similar to link building. Sure, most of the links from social media sites are no-follow, but this does not mean that they are not valuable.
Social media mentions are now becoming a ranking factor. By properly configuring your social media profiles, you can also boost your search engine rankings. The more your contents are shared through social media, the more it will get noticed by search bots.
Blogging is another powerful and effective way to promote your website online. The important thing to remember when it comes to blogging is to write unique content. You need to be precise when writing your blog posts so that readers will easily understand the point you are trying to drive.
Aside from posting unique content, another way to promote your blog is by posting comments on similar blogs. If you are not into writing, you can consider getting a guest blogger to produce the content for you.
Cross linking is the process of linking two separate sites through clickable links. With this strategy, you get a link from other websites or blogs that are related to yours. This may be hard to implement if you do not have enough content to link, though.
Citation is a process of including the NAP (Name, Address, Phone Number) on your website pages. It can help search engines evaluate your online presence and authority.
Unlike link building, the URL of your website does not have to be present to get cited, the NAP will suffice. However, it is important to be consistent. The NAP should match the information on your website.
How Can Website Owners Benefit from SEO?
A successful off-site strategy will deliver the following benefits to website owners:
- Increased rankings: Higher search engine ranking means more traffic for the website.
- Higher PageRank: PageRank refers to any number between 0 and 10 to indicate how important a website is to Google. The system was one of the reasons for the success of Google in showing the most relevant results to search users. It is just one of the hundreds of other factors that Google uses to rank websites.
- Better exposure: Higher ranking goes hand in hand with higher exposure because when a website is ranked at the top page, it will get more links, visits, and social media mentions.
These off site SEO strategies can contribute to improving the popularity and search ranking of your website. By implementing them, you can look forward to seeing the pages of your website appearing at the top of search results.
When it comes to SEO campaigns, some website owners seem to ignore conversion, which should be a primary objective. Sadly, a lot of businesses miss out on one fundamental SEO best practice: conversion rate optimization.
People put up an e-commerce website to sell products, while a blogger guns for subscribers. While it is nice to have thousand or even millions of visitors, conversion offers more benefits. In this article, we will take a look at the practice of conversion rate optimization.
What Is Conversion Rate Optimization?
CRO is aimed at enhancing the effectiveness of a website to boost sales using the same amount of traffic you are currently generating. With this practice, you evaluate your website’s sales funnel so that you can determine how to improve your website in order to boost your website and get people to sign up for a product or service.
In CRO, you come up with a new landing page for testing a hypothesis. From there, you will implement the page that generated the highest number of conversions.
When optimizing conversion rate, user feedback and analytics will be examined in order to spot potential roadblocks to conversion on your website and remove them. In the traditional conversion funnel, your aim is to get the attention of your customers. When selling goods and services, you aim for conversion.
But what if there is an obstacle along that funnel? If a widget is not working, you could lose the chance to connect with your customers.
CRO lets you examine your website so you could fix any obstacles to conversion. Optimization of conversion can address issues such as filling out lead forms or abandoned shopping carts.
Factors That Affect Conversion Rate
The conversion rate of your website will depend on the following:
This refers to the percentage of people that leave your site after viewing just one page. A high bounce rate means visitors are not finding what they are looking for, so you need to fix it immediately.
This is the percentage of people who leave after viewing a page. A high exit rate is another red flag you should be aware of.
Average Time on Site
This refers to how long visitors are sticking around in your website. A high bounce rate translates to low average time, which means visitors are not staying long enough on your site.
Average Page Views
APV is another engagement metric that tells the number of pages the average visitor goes through before leaving. A high APV means engagement but could also mean lack of clarity in your conversion funnel.
These are the just some of the metrics that matter when it comes to conversion rate. A website with 5,000 visitors but only 50 conversions could either celebrate for those unique visitors or realize that they could still improve their conversion if they want to optimize. We at Victorious SEO can help your website improve its conversion rate with our conversion analysis promotion service.
Benefits of Conversion Rate Optimization
Conversion rate optimization offers a wide range benefits for websites:
In the past, website-related decisions would probably be based on gut feel or “I think” statements. CRO lets you test your theories and evaluate the results. It would be easier to revert back to what was working, should you prefer something different.
In CRO, you make decisions based on data and facts that you gathered instead of mere perception. You can do A/B tests and analyze the data. As a result, you can make smarter and more informed decisions in the future based on the data you have in hand.
Optimizing the conversion rate allows you to get significantly better results. For instance, if tests prove that changing the color of a button would give you 5% more visitors, chances are you can convert those visitors when you make the change.
Another benefit that can be derived from CRO is the additional money you can make. CRO will help you identify small windows of opportunity that will boost your conversion rate in a matter of months. Any changes that will be implemented, while seemingly small, can add up to the potential additional revenue you can get by optimizing.
Of course, you should not expect the additional revenue right away. It will come to you over time.
Beat the Competition
Conversion rate optimization can also help you improve your search ranking. Depending on what you test on your website, you may be able to identify elements that will improve the time visitors spend on your page.
This will help in decreasing bounce rate, which Google includes in its ranking factor. Lower bounce rates may give you a shot at outranking your competition.
In addition, an increased conversion rate could translate to an increase in website traffic, social media engagement, and overall online popularity. These factors can contribute to improving your search engine ranking as well. The more you test and optimize your conversion rate, the better will be your ranking in search engines.
Prior to CRO, testing something on your website would mean implementation, checking of the result, and then changing it back. Most of today’s A/B testing tools now provide opportunities for secured testing even without permanent implementation, as well as show different versions to visitors.
More Risk Taking
Sometimes, online marketing may involve taking risks. With CRO, you may take risks, test, and try new things.
Nowadays, A/B testing is secured and easily controlled, so it won’t have any damaging effect on your website. Therefore, test all you want without harming your visitor engagement and potential revenue.
Learn More About Visitors
As you implement CRO, you will get to know more about your visitors. No group of customers are alike, and so testing and experimenting what your visitors prefer. Through optimization, you may be able to realize that some customers will prefer to contact you right away or may not want to see the form until much later. In short, optimizing conversion rate allows you to know your visitors’ preferences.
Now that you know the importance of optimizing conversion rate, it is about time you take it into consideration. It will not only boost your search engine ranking but also give you additional revenue and make your site visitors happy.
Looking at your website’s performance, you may already feel confident with your SEO strategies and search ranking. However, in the same way that fashion trends change, the same thing happens with Google’s algorithm. As a result, any SEO expert should always keep abreast with the latest trends in search engine optimization.
The main focus of SEO experts is to put websites among the top search results. This can only be made possible by implementing sound SEO techniques, such as choosing the appropriate keywords.
What most website owners fail to do is to create target keywords that would specifically direct users towards their site. Not knowing what search terms to use or how to be more competitive will definitely affect the site’s search ranking.
Niche Topic: A Common Keyword Strategy
It is not enough to simply make use of keywords that you think will perfectly describe what your site is all about. Using a generic term as a keyword may not be helpful because your competitors may be using the same. What will give you an edge over the competition?
The answer: niche topics. By choosing highly specific topics related to your website, you can come up with more related keywords. This could easily drive traffic and optimize your pages.
Map out a list of different topics that your target audience is most likely to search online. By doing so, you should be able to come up with a few different niche topics, from which you can pull out great keywords to use.
SEO Expert Tips To Refresh Your Keyword Strategies
Here are some SEO expert techniques to give your current keyword strategies a breath of life to really boost your chances of landing at the top of search results:
1. Check your on-page or on-site SEO
If you’re getting links to your site but are not seeing movement for your keywords, your issues are with likely with your on-site SEO. To fix this, ensure that you’re adhering to on-site SEO best practices, which largely involve weaving in your target keywords into important on-page elements like the page title, meta description, H1 tag, and content.
2. Visit online discussions related to your industry
Checking out forums can help you find the right keywords for your site. You might be surprised to find sub-topics that will lead you to identify the most appropriate keywords.
3. Expand your keyword search
Don’t limit yourself to a single keyword to describe what your site is about. Get inspiration from online sources and SEO expert websites to generate several keywords that your site may have the potential to succeed. In other words, you need to learn how to think outside the box.
4. Use long-tail keywords
We at Victorious SEO are advocates of long-tail keywords, because they can help drive more traffic towards your website as compared to short, generic keywords. However, this SEO strategy will only fly if you can come up with content relevant to the long-tail keywords.
How Can An Effective Keyword Strategy Benefit Businesses?
Keywords are the foundation every SEO campaign is based on. It’s absolutely critical that you establish and internally agree upon a core set of relevant, commercially viable phrases since they will drive all of the other optimization efforts including page titles, content, authority development, and the like.
I hope these tips can help you revive your otherwise plateauing SEO results. Feel free to tell us about your experiences in refreshing keyword strategies, so that we can guide you further.
So, you’ve come around to the idea of starting an SEO campaign for your company. Some companies say it’ll take some time until you see quality results, others tell you it only takes one month to boost your search rankings and website traffic. While both seem like nice, pleasant companies to have do SEO for you, one is not. One company is like the plague. That company is the one who said they could provide quality results from your new SEO campaign in one month. They can offer that short of a time frame because of the way they do SEO, however the techniques used are unethical and frowned-upon. These are known as black hat SEO techniques.
Coined from old western movies, “black hat” refers to the sketchy, downright scheming way of doing things, while “white hat” refers to well, the opposite. If old western films have taught us anything, it’s that “black hat” is bad. Which only confirms that black hat SEO techniques are as well.
It’s important to know the difference between black, gray, and white hat SEO, as well as the infamous black hat SEO techniques that can singlehandedly dismantle your company’s reputation, ban your site from search engines and negatively affect your company’s search rankings on the Internet.
Let’s take a look at black hat SEO, how it differs from white and gray hat SEO, and 5 black hat SEO techniques that you should avoid like the plague.
What are Black Hat SEO Techniques?
Black hat SEO is the sketchy, dishonest cousin of white hat SEO. Focused on practices used to increase page ranking in search engine results, these techniques operate by violating search engine terms of service. Black hat SEO techniques don’t benefit the user or the user’s experience with informative content, but only increase rankings for the site using the techniques like paying for a rank, duplicating content, and presenting information as something other than what it really is. Ultimately, black hat SEO takes away from the usefulness of services offered on the Internet and instead pushes undeserving sites to the top of search rank pages.
In simplest terms, black hat SEO is the bad way of doing SEO. Here’s a look into 5 techniques of doing black hat SEO:
The “cloaking” black hat SEO technique is just as mysterious as it sounds. Cloaking is when two versions of a page are created when only one should. One of the pages is created for users and the other is created for search engines. By redirecting visitors to a different IP address than search engines, the content on the presented page is altered depending on the audience it’s brought to. The content on a page tricks search engines to rank them for their targeted keywords while in reality, the content users are seeing doesn’t reflect those targeted keywords. Dishonesty with a capital “D”.
As simple as it sounds, duplicating content is plagiarizing another’s work instead of doing it yourself. Just like getting caught for it in grade school, it’s equally detrimental in the world of SEO. Search engines seek out unique content in their process of ranking, so duplicating content directly skews the that ranking for yourself, as well as the content’s owner that you’re copying from. Do your own work!
This black hat technique refers to the text and links of a page’s content that is invisible to the user while still visible to the search engine scanning the page. This allows black hat do-ers the ability to reap the benefits of having certain content on a page without having to actually present it to anyone to see. Search engines would continue to rank pages as if this content was actually on-page, providing an illegitimate ranking. Shame on you, black hat SEO.
Knowing that link building is pivotal in the world of SEO, black hat SEO introduces yet another infamous technique that improperly executes linking. In black hat SEO, links are paid for based on page ranking in order to obtain a higher search result standing. While white hat SEO focuses on providing, implementing, and embedding internal linking as well as other relevant site’s links in their content, black hat SEO focuses on not doing any of the work, yet reaping the benefits through paying for links.
Ranking well on search result pages relies heavily on a page’s keyword density. In hopes to increase a pages visibility and reach, black hat SEO techniques stuff content with keywords.
White hat SEO-appropriate keyword density falls around 2-3%, ensuring the user searching that keyword finds a relevant and quality article, resulting in positive user experience. With the black hat SEO technique of keyword stuffing, content is chalked full of the keyword, overloading and overflowing the user with worse quality content and a worse experience in the end.
Black Hat vs. Gray Hat
Black hat SEO and gray hat SEO are more similar than different. While it’s obvious how black hat SEO is illegal, gray hat SEO consists of questionable techniques that are technically legal at the moment, but are more than likely destined to be illegal in a matter of time. Gray hat are the techniques that aren’t yet illegal, yet still do not fall into the realm of white hat SEO. Some gray hat SEO techniques include irregular website design changes with no content changes and illegitimate or “made-up” users showing interest in your company’s website, social media platforms, and other online pages. While these won’t get you thrown out of the game quite yet, it’s better to focus on practicing legit SEO techniques to build a better foundation for your company’s future.
Black Hat vs. White Hat
Black and white hat SEO techniques are night and day when you get down to the nitty gritty. Black hat SEO focuses on scheming search engines and competitors to obtain better rankings and page visibility than deserved. White hat SEO focuses on techniques like site optimization, original, quality content, and link building for the betterment of SEO and users, not only for the benefits of themselves.
It’s important to implement solid groundwork when starting your SEO campaign with techniques that follow the white hat rules. At Victorious, we operate solely through white hat SEO techniques to boost SEO for our clients in an honest, transparent way. We see it as the only way to do SEO right.
When it comes to search engine optimization (SEO), people go to great lengths to boost traffic to their websites. You can always go either way in terms of SEO, but it’s probably best to stick to white hat SEO when formulating your strategies. It’s a good thing that many of the SEO case studies that we see online are reaping the benefits of white hat methods.
Implementing White hat SEO techniques may seem like a daunting task at first, but doing this gives you a better chance of seeing long term results for your marketing efforts. While black hat SEO can bring traffic faster to your site, it is temporary and bordering on illegal. Once search engines discover the evil schemes that you resorted to, they may hurt your search ranking pretty badly.
On the other hand, white hat SEO uses techniques that comply with search engine best practices and guidelines.
SEO Case Studies To Showcase Benefits of White Hat SEO
Many SEO case studies have revealed an increase in website traffic when they started using following hat SEO rules. While it will not give your website instant popularity, you will definitely see the results in the long run. It’s like planting seeds – you need to nurture them, and monitor their growth until you can sell the fruits after some time.
Perhaps the only problem with white hat is that it takes time to see the results, which is why some business owners resort to black hat SEO techniques. This is an absolute no-no!
Here are some SEO case studies featuring some companies that have experienced the advantages of white hat SEO:
Directory Spot is a global online directory app for churches, organizations, and local groups. After the company hired Victorious SEO for their link building campaign, Directory Spot reaped the benefits of white hat SEO.
They experienced a 144% increase in linking domains, 168% increase in overall traffic, and additional 24,916 Google search visitors in a span of only 3 months. Moreover, 80% of its targeted keywords appeared on the first page of Google Search.
In short, Victorious SEO transformed Directory Spot from near-nil organic traffic to over 8,000 visitors a month.
Skypax is a UK-based shipping company specializing in international parcel services to the United States. After Victorious SEO customized their website with SEO strategies, Skypax witnessed an 89% increase in linking domains, and 6.7% increase in organic search clicks – that’s a jump from 12 clicks daily to more than 8200 clicks every 90 days!
In 3 months, Skypax received 110,000 Google search impressions and jumped 285 Google spots.
Most SEO case studies reveal that white hat SEO is a sustainable way to make your website rank in Google search pages. Black hat SEO can deliver traffic but once the search engine algorithm changes, the traffic will disappear. In contrast, white hat SEO will bring authentic traffic as they are compliant with SEO best practices.
Your agency is not going to like this post. Because I’m outing them.
There is a deep, dark secret in the world of SEO. We all know this secret. And staying silent is what’s enabling hundreds of agencies to continue operating regularly, generating significant revenue, and “delivering quality SEO work”.
The secret is this: Most SEO agencies (maybe yours) have no idea what the hell they’re doing.
Maybe this is you:
You hired a cheap (maybe international?) SEO expert to “hack” your SEO to get you ranked on the first page of Google. They even guaranteed “90 days or less!”. You didn’t have a large SEO budget, and they offered to do this for only a few hundred bucks a month.
What did you have to lose? Now your site is falling, and you don’t know why.
Or maybe this is you:
You invested a larger budget (+$2,000/month) and hired a USA SEO agency to use white-hat methods to get you ranked on the first page of Google. However, once you signed the contract, the agency failed to deliver on their promise. You were delegated to poor account management, and no one at your agency seemed to know why your site wasn’t improving.
Why did you choose that agency? They sold you, but they didn’t serve you.
Does any of this sound familiar?
- Account managers that seem disorganized and unknowledgeable; can’t answer basic questions about your SEO campaign.
- Strategists are hard to reach and only available intermittently; your account manager blocks your access to strategy leads.
- You aren’t given the freedom to approve or monitor deliverables like backlinks; sometimes links are wrong or inaccurate.
- Reporting is filled with vanity metrics that show your website’s “growth”; real metrics like traffic and total keyword growth are stagnant.
- There are no real KPIs or goals; Your SEO agency claims “expected results aren’t possible with SEO”.
- You feel like a small fish in a big pond; Your agency is too big to care about your SEO intricacies, let alone your overall dreams and goals.
Reality check #1: If you’re unhappy with your agency, give notice. Today.
This is not how your experience with an SEO agency should play out. If this is your story, it’s because you’ve hired an agency like one of these (which sounds like yours?):
“The Goliath” – You picked this agency because they’re one of the largest SEO agencies in the United States. With a hoard of sales reps and an impressive list of past clients, they whisked you away with open-ended promises to “transform your SEO” and improve search results faster than anyone else. And why wouldn’t you believe them, with their Fortune 100 clients and massive corporate partners? If they can do great SEO for XXX, then your mid-sized company will be a walk in the park. Wrong. Since the day you signed the contract, you’ve felt under-cared for, under-communicated with, and under-satisfied with your results. You’re not receiving attention (mostly because you’ve been delegated to some junior account executive who hasn’t managed a campaign before) and you’re injecting significant capital into a failing SEO campaign. You want to make a change, but if this “award winning” SEO behemoth can’t get you results, can you really trust someone else to do better?
“The Old-Schooler” – You picked this agency because they’ve been doing SEO “since before Google started”. As if that says anything about their current ability to do good SEO today. While they certainly weren’t the cheapest option, you picked them because they’ve been in business for 15 years – so they must be doing something right…right? You’ve tried to understand what exactly they’re doing to improve your SEO, but every time you ask they respond with “it’s very technical work” and “I can’t explain this because it’s our secret SEO sauce”. This not only leaves you completely out of the loop of the campaign, but also makes you feel like you have zero control. Isn’t there someone who can explain SEO in a way you can understand and become involved?
“The Offshore-er” – You picked this agency because they were the cheapest. And they promised you the best results. What’s better than that?! You saw so much value when they mentioned the hundreds of links they’ll be building for you. Little do you (nor they) know – those links come from a link farm, are unnatural, violate Google’s quality guidelines for backlinks. Suddenly your site is penalized – and they claim it wasn’t their fault. You agreed to the contract, didn’t you? You should have known. But what your agency doesn’t know about Google’s algorithm updates only hurts you in the end. You’ve dropped thousands of ranks and it’s put you in the painful process of disavowing the very work you invested in. Are there any reputable SEO agencies that you can actually afford?
Picking the right SEO agency is hard. We get it. It’s not easy differentiating who’s legit and who’s blowing smoke.
Plus, most agencies talk in broad terms when discussing expected results, deliverables, and timeline. They claim it’s impossible to predict SEO growth.
Fortunately for you, this isn’t true.
Reality Check #2: You don’t need to compromise when choosing an SEO agency.
The new world of SEO is being revolutionized by agencies that use data-driven campaigns to predict SEO growth. You can expect these qualities from your SEO agency:
- You can get expected results; Data can, and should, be used to drive SEO campaign strategy and predict overall SEO growth.
- You can get the attention you need; Account managers should be trained as SEO experts with full knowledge of campaigns.
- You can have control over your campaign; Direct relationships with backlink owners means you can see, approve, and modify your backlinks.
- You can understand the process; SEO strategists can explain to you what the activity is and why it’s helping your SEO.
- You can hold your agency accountable; This is no longer a subjective activity with no foundation. SEO is now data-driven, and you can see the benefits.
Your agency doesn’t want you to know this. If they aren’t held accountable, can claim “expertise” without explaining their processes, and hand your account off to low-cost junior executives while still receiving your recurring revenue, then they have no incentive to improve.
Again: IF YOUR AGENCY ISN’T HELD ACCOUNTABLE, THEY HAVE NO INCENTIVE TO IMPROVE.
Which brings us to another point: Do you really want to work with an agency that has to be forced to innovate and improve, or one that drives innovation and improvement?
I’d like to think that you and I are on the same page – SEO is a critically vital component of any core business strategy. If this is the case, why are you compromising with your agency?
I challenge you to consider the alternative.
The alternative is an SEO agency that is driven by values that supersede profit margin and comfort. An agency that doesn’t sit on its heels, but forces innovation and excellence in the industry with tenacity and willpower. An agency that genuinely puts the client’s needs as a priority and takes time to educate, empower, and explain.
I’m tired of making excuses for other agencies’ poor performance. I’m tired of telling prospective clients that “we aren’t like your old agency”. I’m tired of picking up the pieces after another agency took everything but the kitchen sink and left the client with an ass-backwards SEO campaign and hundreds of crappy backlinks.
We’re ready to show you that there is a different way.
I’ll never say we’re a perfect agency. We’ve made many, many mistakes. But we have grown our agency on a foundation that values learning from mistakes and innovating better ways to service clients as a result.
I challenge you to see for yourself.
If you want to know what it’s like to work with this kind of agency, send me an email at firstname.lastname@example.org and we can personally discuss your situation.
The goal of any business owner for its website is to widen its virtual presence and hopefully translate to an increase in revenue. If you’ve been following our blog, then you probably know that the best way to achieve this is by adapting best practices when it comes to search engine optimization (SEO). This includes implementing an effective strategy with the help of an SEO audit checklist.
Of course, not all website owners may be fully aware about how to make things works positively on their end. With the help of sound strategies such as our signature Battle Audit, achieving online supremacy may not be a far-fetched idea.
What is an SEO Audit Checklist?
An SEO audit checklist helps to improve your SEO campaigns by carefully checking the components involved in making the campaign a resounding success. The checklist contains an array of things that you need to focus on, to ensure that your SEO strategies won’t fail.
Being able to identify the things that are useless or totally hurting the campaign ensures improvement in your website’s SEO performance.
The SEO audit checklist is generally presented by SEO companies when meeting up with a new client. We at Victorious SEO are avid users of our own checklist, which we use to follow up the progress of our client’s SEO plan.
What does an SEO Audit Checklist contain?
To make a campaign successful, every little detail should be carefully put in its perfect place. Here are some of the basic elements of a good SEO audit checklist:
You need to have a clear objective on how you would want a campaign to turn out to be. Your objectives should work around these five elements: specific, measurable, attainable, relevant and timely.
2. Analytics data
Know the importance of your web analytics by gathering the data. SEO experts are recommended for this purpose, because they understand how the campaign is doing by being able to tweak certain aspects of the campaign and focus more on those that generate more traffic.
3. Keyword analysis
You need to check on existing keywords if they are effective with the current campaign. If not, the checklist can guide you to find other keywords that can help drive more traffic to the website.
You may use a keyword rank tracker to determine the performance of your chosen keywords.
4. Duplicate content
Duplicate or repetitive content can harm your website. Make sure that you only make use of unique descriptions for your products instead of repeatedly pasting the same information on different pages.
5. Competitor analysis
Checking on your competitor link profiles can help you determine what works for them. You may try using Ahrefs, Open Site Explorer or Link Diagnosis to see which anchor texts your competitors use and where they are getting their links from.
6. Page speed
Site visitors may get turned off when they check on your slow-loading website. Ideally, a page should be able to load within 5 seconds. To make page loading faster, ensure that you reduce the size of the images and enable compression. [Check out our page speed optimization tips.]
7. Mobile friendliness
With Google’s love for mobile browsing, make sure that your website looks amazing on mobile screens. Users should be able to reach you in any kind of device that they use, anytime and anywhere.
8. Link building
Implement strategies that you can do outside your website, such as social media marketing, back linking and social bookmarking.
9. XML sitemap
Be sure to create an XML sitemap, and submit it to Google Webmaster Tools. This enables Google to find your site’s pages easier.
I hope this guide on the SEO audit checklist can help you improve your SEO strategies. By checking your SEO techniques against this checklist, you should be able to discover new tips to add to your SEO campaign.