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SEO Tips

SEO Expert Insight: How to Refresh Your Keyword Strategy

Looking at your website’s performance, you may already feel confident with your SEO strategies and search ranking. However, in the same way that fashion trends change, the same thing happens with Google’s algorithm. As a result, any SEO expert should always keep abreast with the latest trends in search engine optimization. The main focus of SEO experts is to put websites among the top search results. This can only be made possible by implementing sound SEO techniques, such as choosing the appropriate keywords. What most website owners fail to do is to create target keywords that would specifically direct users towards their site. Not knowing what search terms to use or how to be more competitive will definitely affect the site’s search ranking.

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5 Black Hat SEO Techniques to Avoid Like The Plague

black-hat-seo-techniques

So, you’ve come around to the idea of starting an SEO campaign for your company. Some companies say it’ll take some time until you see quality results, others tell you it only takes one month to boost your search rankings and website traffic. While both seem like nice, pleasant companies to have do SEO for you, one is not. One company is like the plague. That company is the one who said they could provide quality results from your new SEO campaign in one month. They can offer that short of a time frame because of the way they do SEO, however the techniques used are unethical and frowned-upon. These are known as black hat SEO techniques. Coined from old western movies, “black hat” refers to the sketchy, downright scheming way of doing things, while “white hat” refers to well, the opposite. If old western films have taught us anything,…

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SEO Case Studies: Why White Hat SEO Will Revolutionize Your Marketing

discussing seo case studies

When it comes to search engine optimization (SEO), people go to great lengths to boost traffic to their websites. You can always go either way in terms of SEO, but it’s probably best to stick to white hat SEO when formulating your strategies. It’s a good thing that many of the SEO case studies that we see online are reaping the benefits of white hat methods. Implementing white hat SEO techniques may seem like a daunting task at first, but doing this gives you a better chance of seeing long term results for your marketing efforts. While black hat SEO can bring traffic faster to your site, it is temporary and bordering on illegal. Once search engines discover the evil schemes that you resorted to, they may hurt your search ranking pretty badly. On the other hand, white hat SEO uses techniques that comply with search engine best practices and…

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Fire Your SEO Agency

search-experience-optimization

Your agency is not going to like this post. Because I’m outing them. There is a deep, dark secret in the world of SEO. We all know this secret. And staying silent is what’s enabling hundreds of agencies to continue operating regularly, generating significant revenue, and “delivering quality SEO work”. The secret is this: Most SEO agencies (maybe yours) have no idea what the hell they’re doing.

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Here’s Your SEO Audit Checklist

seo audit checklist

The goal of any business owner for its website is to widen its virtual presence and hopefully translate to an increase in revenue. If you’ve been following our blog, then you probably know that the best way to achieve this is by adapting best practices when it comes to search engine optimization (SEO). This includes implementing an effective strategy with the help of an SEO audit checklist. Of course, not all website owners may be fully aware about how to make things works positively on their end. With the help of sound strategies such as our signature Battle Audit, achieving online supremacy may not be a far-fetched idea.

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SEO Best Practices: Mobile Friendliness

seo best practices making your website mobile friendly

The success of companies in terms of SEO relies on how they can come up with ways for their websites to reach the right target market and provide the best products and services. This is the reason why more business owners are excited to implement SEO best practices to reap the benefits of high search ranking. SEO has been constantly evolving as online technologies come and go, but one factor that has become staple is the use of mobile devices to browse websites and conduct online search. Google has already started to take notice of this, based on its 2015 algorithm update to include mobile-friendliness as a ranking signal.

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Google My Business Optimization Tips To Boost Your Hyperlocal Marketing

hyperlocal marketing tips using google my business

Hyperlocal marketing introduces your company to a local area, whether it is a region, a city, or a neighborhood in a community. While it can sound challenging and competitive, there are a lot of ways for companies to boost their hyperlocal marketing. Google My Business, for one, is an efficient way to keep prospective customers posted on what is going on with the company, whether it’s an upcoming sale, a future event, or some other promotion.

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Effective Local Search Engine Marketing Strategies To Boost Your Site SEO

seo for local businesses

Online marketing is a competitive area where techniques that are considered effective now can rapidly change and affect every single business that implements SEO. Local SEO, on the other hand, brings in a more challenging game, given the style, the specificity, and the customer engagement it requires. This is the reason why website developers and business owners need to understand local search engine marketing. Local SEO may sound like a daunting task to accomplish, but you don’t have to be an expert web developer to pull it off. Sure, it sounds difficult and uses up a lot of time before you can feel that your efforts are paying off, but there are several options to make things easier for you and your company.

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