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SEO Tips

Effective Local Search Engine Marketing Strategies To Boost Your Site SEO

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Online marketing is a competitive area where techniques that are considered effective now can rapidly change and affect every single business that implements SEO. Local SEO, on the other hand, brings in a more challenging game, given the style, the specificity, and the customer engagement it requires. This is the reason why website developers and business owners need to understand local search engine marketing.

Local SEO may sound like a daunting task to accomplish, but you don’t have to be an expert web developer to pull it off. Sure, it sounds difficult and uses up a lot of time before you can feel that your efforts are paying off, but there are several options to make things easier for you and your company.
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SEO Site Map: An Effective SEO Practice

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Most website owners have one goal in mind and that is to boost their search engine ranking. The good news is that there are many tips and tricks that can help them optimize their website and one of them is the site map. In this article, we will discuss the importance of an SEO site map, and how it can enhance the potential of your website to hit it big in search results.
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SEO Best Practices: Using Social Signals For Better Search Ranking

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Social signals refer to the likes, shares, votes, pins, or views that people use to express their reactions on social media platforms. The volume of clicks may not mean so much back then, but it is making a significant impact to businesses these days. In fact, social signals have become a basis for people to trust businesses enough to buy from or hire them.

Any positive remark in the form of these likes and shares is a sign that a certain business is being highly recommended for others to try as well. In turn, these social signals may translate to better placement in search results.

The rise of social media has changed the way the world does business. Even if people aren’t really experts in the products and services that they recommend, the sheer number of social markers can already lead others to get engaged. This shows just how powerful social signals are!
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HTTP vs. HTTPS SEO: Which Is Better?

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Google announced its preference towards HTTPS over HTTP in 2014, with the intention of increasing security and protecting its users from the increasing rate of cyber-attacks. More than two years after the huge announcement, this relatively new ranking signal hasn’t really penetrated the market, with only 11 percent of websites using HTTPS.

The question for any website owner is whether HTTPS would really benefit the site’s search engine optimization (SEO) or not. In this article, we will help you decide which one is better in terms of SEO: HTTP or HTTPS.
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Five Changes in SEO Standards For The Past Five Years

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Search engine optimization (SEO) has morphed into varying forms over the years. One thing is still certain, though: the importance of SEO in any website cannot be denied.

The wide range of SEO strategies may have started out by stuffing websites with so many keywords and some other techniques that are now considered to be black hat.

As online marketers and website owners try to evolve into the right kind of marketing plan, SEO standards have also dramatically changed over the years. The methods, techniques or strategies that you have known in the past may have already become obsolete, faster than you think.
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