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SEO Tips

5 SEO Mistakes to Avoid

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Search engine optimization (SEO) is an important activity that you must undertake if you want your website to rank high in search engine rankings. Unfortunately, embarking on an SEO campaign without any guidance or prior knowledge may lead to disaster instead of gains.

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What Does On-Page SEO Mean?

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Search engine optimization (SEO) helps to increase website traffic and consequently boost your Google rankings. There are many factors that contribute to the increase in your search engine ranking and one of them is on-page SEO. In this article, we will be looking at this particular factor and how it…

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4 Steps for Better Keyword Research

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The core of any search engine optimization (SEO) campaign is keyword identification and analysis. Keywords are the fundamental drivers of any strategy. Content and structure are crafted to target the words or phrases entered by the users to find information and to ultimately land them on your website. This is…

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SEO is Important for your Startup

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One of the principal decisions that startup owners have to make is whether or not to engage in SEO. One common consideration is the cost of investing in an SEO campaign versus possible returns. Another is the daunting list of SEO terminologies, which may overwhelm newcomers to the e-commerce and…

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10 SEO Traps to Avoid

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Keeping your site optimized for SEO requires adjusting to changes introduced by search engines. SEO is unpredictable and its rapid changes can catch you off guard if you don’t stay abreast in new trends and techniques. Implementing outdated strategies can get you downranked or booted off Google. Because of this,…

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