Link building is a killer SEO strategy to have under your belt for a small business, because there are a ton of different innovate strategies that can be used. If you run a website, you want your pages to be seen in search engines. In other words, maintaining a website should also include optimizing your pages for search engine spiders. Speaking of spiders, imagine a cobweb with many fibers. The more fibers a cobweb has, the better its stability is. It’s the same case with your website pages – when they are connected to each other, your chances of bringing your entire site to the higher echelons of Google rankings become better. This is the basic premise behind internal link building, which is basically connecting your web content to the other pages within your website.