For white-hat SEO companies, the answer to the life’s deepest questions is found in the cosmic balance between on-page and off-page work. It’s the yin and yang of search engine marketing. The eightfold path to SEO enlightenment… Okay, that might be too strong. But truth is, the interplay between these two pieces of SEO is the key to successful optimization. For now, we’ll be saving the on-page stuff for later and focusing on the 3 most effective off-page SEO strategies.
On-page SEO involves maximizing your site’s potential by tending to your site directly. Some of the simplest approaches to on-page SEO include interlinking of blog pages, keyword optimization, and usage of image ALT text.
Off-page SEO involves maximizing your site’s potential by focusing on work that’s being done outside on other websites. In general this involves building links from other sites back to yours. Here are the 3 most effective off-page SEO strategies we could find.