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SEO Tips

3 most effective off-page seo strategies

The 3 Most Effective Off-Page SEO Strategies

By | SEO Tips | No Comments

For white-hat SEO companies, the answer to the life’s deepest questions is found in the cosmic balance between on-page and off-page work. It’s the yin and yang of search engine marketing. The eightfold path to SEO enlightenment… Okay, that might be too strong. But truth is, the interplay between these two pieces of SEO is the key to successful optimization. For now, we’ll be saving the on-page stuff for later and focusing on the 3 most effective off-page SEO strategies.

On-page SEO involves maximizing your site’s potential by tending to your site directly. Some of the simplest approaches to on-page SEO include interlinking of blog pages, keyword optimization, and usage of image ALT text.

Off-page SEO involves maximizing your site’s potential by focusing on work that’s being done outside on other websites. In general this involves building links from other sites back to yours. Here are the 3 most effective off-page SEO strategies we could find.
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increase site speed

5 Ways To Increase Site Speed and Improve SEO

By | SEO Tips | 3 Comments

A few years ago, Google ruffled the feathers of search engine optimization companies by including webpage speed as a primary factor when determining a site’s ranking. In the long run, this is probably for the best. Nobody wants to browse – not to mention, purchase from – a site that is painstakingly slow. But in the short term, it may mean that your site needs immediate attention. Let’s jump right in and take a look at 5 tactics we use to increase site speed.
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harmful seo practices

Four Harmful SEO Practices to Avoid

By | SEO Tips | No Comments

Let’s face it: search engine optimization tips are a dime a dozen. While some strategies are time-tested to ensure high SEO rankings, there are plenty of others that will drive your site into the ground. With Google’s most recent Penguin update, harmful SEO practices are now easier than ever to detect. And if they are detected on your site, the implications could be disastrous.

But why does Google make it such a priority to regularly update their search engine? And how do these updates work?

Search engine technicians are constantly studying developments in SEO and adapting accordingly. They tinker with algorithms to ensure the search engines are always one step ahead of the game. This is done primarily in order to ensure that visitors are able to find the content they desire. But undoubtedly, updates like Penguin are also directed attacks on dishonest black-hat SEO practices.

With the most recent Penguin updates, there are a number of SEO practices that appear to be helpful. The reality is that many of these are actually destructive to your site. Can you tell the difference between the helpful and harmful practices? Keep reading for a quick litmus test for your SEO practices.
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social media optimization

Social Media Optimization: Has it Trumped SEO?

By | SEO Tips | One Comment

Years ago, search engine optimization (SEO) was declared the best strategy fo getting your website to the top of search engine results pages. It was unanimous: SEO companies and web experts alike agreed that the most effective way to succeed in the digital age was to rank at the top of results so that you’d be found by potential customers and customers. Then came social media – and with it, social media optimization (SMO) – which seemed to change the game.
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successful search engine optimization

Successful Search Engine Optimization: QUART

By | SEO Tips | No Comments

Let’s face it: maintaining a business is difficult enough. Growing a business? That’s a whole other story. The good news is that in today’s rapidly-changing technological landscape, successful search engine optimization has proven to be a reliable long-term digital marketing solution.

If you’re new to SEO, you may be considering hiring a company like Victorious to optimize your website. Still, it doesn’t hurt to learn a thing or two – or five – about how search are changing the game, right?
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keyword research tools

Keyword Research Tools to Kickstart SEO

By | SEO Tips | One Comment

If your business has an online presence, you’ve probably already learned the sobering truth that having a website – even a well-designed one – isn’t enough. The most visually-appealing site still needs to be optimized to reach the top of search engine results pages. That’s where your potential customers will be looking. That’s where they’ll find you. And when it comes to kickstarting your site’s SEO, the simplest and most effective place to start is with keyword research tools.

For SEO companies like Victorious, it’s common knowledge that search algorithms look at keywords in content when ranking pages. However, for everyday businesses, focusing on keywords often isn’t a priority.

If you have this mindset, now is the right time to make a change. It’s simple: keywords are an essential part of growing your online presence. And keyword research tools are the best way to start the keyword-discovery process.

Fortunately, a number of effective keyword research tools are available online. Here are three of our favorites.
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seo-internal-linking

How to Create Catchy Blog Titles That Drive Traffic

By | Content Advice, SEO Tips | No Comments

Close your eyes and picture a quarter pound with cheese. Zero in on the caramelized onions, goat cheese and crispy strips of bacon sitting between two freshly basked sourdough buns. Then imagine it being sold by a burger joint named Bud’s Bland Burgers. Now, Bud’s error may be obvious, but it’s still happening all over the internet today. Thankfully, the solution is simple: when it comes to driving traffic to your business, avoid Bud’s error and create catchy blog titles.

You may have created a Pulitzer Prize-winning article on your site, but if the article’s title is not enticing – or even worse, if the title is boring – then no one will bother to read it. Fewer readers mean fewer visitors, and lower Google rankings. Therefore, creating a champion title for your blog posts should be included in your list of top priorities.
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Content Research and Planning

How Content Research Improves SEO

By | Content Advice, SEO Tips | 3 Comments

The age-old saying “content is king” is as true as ever today. And yet for many, a major problem remains: how do I continually produce quality content that people will actually read? When it comes to improving SEO for small businesses, White Hat SEO companies continually return to one simple solution: content research.

Content is the backbone of your website. It’s what keeps people coming back to your site. And the quest for high quality content has never been more important than now, especially since online users are harder to please than ever.
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