Have you been to a website that features a huge informational image panel that discusses anything you need to know about a particular niche or topic? What you’ve seen is probably an infographic (short for information graphic), which is an image representation of data or information to make things easier for site visitors to understand.
I’m sure you’re part of the majority who can appreciate an image immediately but find it difficult or tedious to read a paragraph. This is where the power of infographics comes into play. It’s better for most people to see a picture rather than a bunch of words in order to get the message.
Now, you’re probably wondering how infographics play a part in the Google rankings of your website pages. Here’s the main benefit in a nutshell: If people understand the information on your page, then they will most likely return to your website for more.