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What Keyword Analysis Tool Should Modern Marketers Use?

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It’s time to ramp up your business’ SEO, huh? At this stage, it’s important to keep the unique characteristics of your company in mind so you’ll know what services and tools you’ll need. When you’re getting started with your company’s revamp, you’ll want to decipher through numerous little SEO-related things to ensure you’re getting the cream of the crop and not wasting any time while doing so.

At the start of all SEO campaigns comes a time of keyword research and analysis. While there are definitely keyword analysis best practices, there are also a handful of keyword analysis tools out there to help you get started. Here’s a more in-depth look at five major keyword analysis tools to help your keyword research and analysis as effective as possible:

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Tool #1: SEMrush

keyword-analysis-tool-semrushSEMrush ensures keyword optimization through their keyword analysis tool. This tool works as a generator by expanding the keyword pool for your site, increasing the web presence opportunities for your site. SEMrush’s tool provides tested keywords that compete well against other competitors ranking high in Google, Yahoo, and Bing results. In addition, this tool supplies the user with useful metrics for keywords like CPC, volume, trend, the number of results and others like these.

Some of the “pros” of SEMrush is it’s speed, it’s familiarity with backlinking and site audits, it’s vast network of websites and keywords in it’s database, and it’s ability to see how competitors’ sites are doing. The main “con” found with SEMrush is it’s cost. But, sometimes you gotta pay to play!

Tool #2: Google Keyword Planner

keyword-analysis-tool-googleAnother top contender in the keyword analysis tool market is Google’s Keyword Planner. Google’s Keyword Planner helps you to discover keywords, compare the keyword trends, create a plan regarding the keywords you’ve acquired. This keyword tool allows the user to analyze past keyword popularity to better predict what could come in the field of keyword searches.

Some of the “pros” found in Google’s Keyword Planner is it’s backlog of past keyword trends, the ability to track content popularity based on location, and the fact that it is free. This allows you to do kick-ass profitable keyword analysis at no cost. On the other hand, a few “cons” tied to the Google Keyword Planner are the lack of data regarding keyword trends and the inability of knowing which device your target audience is using more. This can leave some blind spots when determining upcoming keyword usage and the platform that people are viewing it on.

Tool #3: Moz Pro Keyword Explorer

keyword-analysis-tool-mozMoz’ Keyword Explorer is one tool out of many that Moz offers for improved SEO. The Keyword Explorer provides multiple effective features like keyword suggestions, a wide variety of metrics, search engine result page (SERP) analysis on an easy-to-use interface. A grouping feature allows keyword suggestions to be grouped into broader folders for better organization. This interface allows the user to do almost everything they need in one location. Unlike other keyword research tools, the Keyword Explorer displays data using easily accessible metric graphics and datasheets to make analysis a little easier on the eyes.

Moz Pro’s Keyword Explorer “pros” include its keyword suggestion feature along with it’s detailed analytic features. A cleaner, simpler way of analyzing data is vital in the long run. A “con” with this tool is that it is part of a larger package that Moz offers, the Moz Pro package, so if a small budget is in the picture, it might be best to avoid this choice and utilize another great keyword research and analysis tool until funds permit.

Tool #4: Wordstream’s Keyword Tool

keyword-analysis-tool-wordstreamCreated by SEO and PPC online advertising company, Wordstream, this keyword analysis tool was designed to be more accurate than Google’s Keyword Planner. By collecting keywords from a variety of categories like keyword phrases, long tail keywords, meta keywords, and others like these, this keyword tool provides over one billion keywords for your keyword research and analysis. The Wordstream Keyword Tool helps to target certain keyword niches, giving suggestions of what keywords word be best for you, and create a group for similar keyword campaigns.

The “pros” of this keyword tool are the accessible keyword analysis metrics, the keyword suggestion feature and the keyword frequency meter. A few “cons” are that it doesn’t supply other competitive keywords as well as the fact that after 30 free searches, you have to sign up for an alternate account. The inability to access keyword competition could put you at a disadvantage in the long run of keyword analysis.

Tool #5: Long Tail Pro

keyword-analysis-tool-longtailproLast but not least, Long Tail Pro’s keyword analysis tool. Their system allows users to find profitable, targeted keywords and calculate their competitiveness relevant to keyword niche. Some of Long Tail Pro’s features include a proprietary keyword competitiveness score that determines the difficulty of ranking keywords in the top ten Google results. The metric system used in Long Tail Pro’s keyword analysis tool always the user to determine numerous key characteristics like domain strength, page strength, indexed URLs, number of links and many more. Long Tail Pro offers a proprietary algorithm that calculates a score of 0-100 for keyword competitiveness.

The “pros” for Long Tail Pro’s keyword analysis tool are in the intricate features. The in-depth results, metrics and proprietary algorithms that Long Tail Pro offers helps to set it apart from other keyword analysis tools. This tool gives users the ability to attack their keyword analysis with features that set them apart from other keyword analysis tools. After a free week long trial, Long Tail Pro offers a selection of pricing options targeted to boost your SEO.

While there are many effective keyword analysis tools on the market, it’s important to know that not every single one is fit for your company. Depending on your company’s competition, the size of that competition, the keywords of your market, and multiple other characteristics, it’s smart to navigate through each keyword analysis tool offered to find the one that will be the game changer for you, your company, and the way you do SEO.

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Google AdWords or SEO? Or Both?

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As a business owner you have many factors to consider when marketing your site, including whether to use Google AdWords or SEO.

Search Engine Optimization (SEO): The process of improving a websites rankings and visibility in unpaid searches. You can naturally boost your URL to be seen as the most trustworthy and authoritative in relation to certain keyword search terms.

Google Adwords can offer great short term results, your site can instantly be seen on the ads section to certain consumers.

At first glance, this seems like a great strategy to bring web traffic and possibly customers.

But it’s not.

Here are a couple downsides that may make you think otherwise:

  1. Short Term Results: The minute you stop putting money into Google Adwords, is the minute that you lose all your web traffic. If you are not organically ranked on Google, your business can be trapped into an investment that over time is unreliable. Imagine a competitor investing into Google Adwords at a higher level, and all of sudden you lose a huge chunk of your sales. The worst thing possible is to make Google Adwords your main source of online advertising.
  2. Google Adwords NO effect on SEO: You may be of the believe that investing into Google Adwords effects you organic SEO. The reality is that is not the case at all.  The amount you invest in SEO does not effect your organic traffic at all, it is a completely different service and will not help you achieve SEO goals.
  3. Costly: Google Adwords can be a costly investment to make an impact on your business. SEO can not only be a cheaper solution but for longitude. Investing in Adwords can cost you a bundle and then more money to keep up the investment and increase sales.

To make a wise strategic decision, you must have a long term mindset.

Adwords can help your business succeed but never as the only marketing option.

The question is no longer whether to use Google AdWords or SEO. The best way to maximize your revenue is to invest in SEO and Google Adwords over the long haul.

STOP! Not all SEO is made equal, right?

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USA SEO Company, Victorious SEO, Best SEO Company

Everyone is after the prize to be number #1 on Google in their industry. In 2016, there is a huge amount of market saturation in the SEO world. As a business owner this can make choosing an SEO company confusing and difficult to navigate.

Not all SEO is made equal when searching for the right company.

As an SEO expert I’ve encountered a huge amount of confusion about the process of SEO. Most businesses have a misunderstanding about what services exist.

Here are three things to inform your SEO decision as a company.

Most SEO Companies Outsource to India.

The reality is that a lot of SEO companies are based in India or have work outsourced to a contractor.  The work can be characterized as old school SEO.  Problems can consist of a huge amount of random backlinks, and unreadable content. Google recognizes this poor quality and it can hurt your rankings. An effective SEO campaign has many different techniques and full end-to end campaign management.

Before you make that decision, make sure to ask.

Are you outsourcing your work overseas? If the answer is YES, this is usually an indicator that what your paying for is a lot of back-linking. Old school SEO get your site penalized, to avoid that you must have a strategic plan or monitoring of your URL.

Bad SEO is Cheap

Time and time again Victorious SEO receives quote requests from prospects. The problem is that to accurately give you the cost of quality SEO work, we have to learn more about your company, current organic travels, and target market.  Cheap SEO work of a couple hundred dollars is exactly what you pay for. Your ROI will be little because the amount your investing is little. In some cases, you can be throwing away money because of a lack of understanding on what quality SEO work.

A trusted USA SEO agency with US writers may seem expensive but the return on investment can pay off in the long run. The worst thing you can do is nothing. Be informed as a business owner that the #1 decision maker is not necessarily price.  Ask the right questions, learn more about the quality of work, and history of success.

Be smart, informed, and available to ask questions about your SEO project. If your company is penalized by bad SEO the effects can be damaging to your site and business. An SEO expert that is engaged with your project weekly is your best resource to have success.

Dollar for dollar SEO is better than any pay per click strategy. The tricky thing is finding the right company that is transparent.

 

Local SEO Brings New Markets For Your Website

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I used to think that online searchers are always looking for global results, since the Internet is not linked to a particular country or location. However, as I gradually observed the way people use search engines, I noticed that many of the search keywords contain geographical locations. When people look for restaurants, they usually include a location, say “Italian restaurant in Grenadine”.

Localized search has definitely changed the way SEO companies deal with optimizing websites. Many retail shops, restaurants and other tourist destinations have already set up websites, and it’s just fitting that they are linked to a particular location on the globe. It’s really kind of logical; if you live in the Big Apple and you want to find the nearest Target store, then you head on to your favorite search engine and type “Target stores in New York”.

Local SEO is perfect for small and medium-sized businesses who want their brand to be known within their location. For example, if you want your cupcake shop to be known as “THE cupcake shop destination” in your town, then you should configure your website’s SEO to make your pages achieve the higher echelons of Google rankings.

Here are some great search engine optimization tips to ensure your success in local search:

  • Pinpoint accuracy on keyword research and placement. One of the first things that you should target is a great set of local keywords. Say you are a divorce attorney working in Phoenix, Arizona. Instead of using a generic keyword such as  “divorce lawyer”, make it a localized keyword like “Phoenix divorce lawyer”. Whatever you have chosen as your set of local focus keywords, make sure that they appear in your pages – meta description, title tags, page descriptions, and the like.
  • Post your website on top local business directory lists. You’ve probably seen a few local directory listings on search engines – Google Places and Yahoo! Local to name a few. If you’re planning to have your business appear on search results with connections to these localized listings, then the first thing you have to do is complete your business profiles on these sites. Head on to the directory listings and enter your company’s information as complete as possible. If you’re operating a physical store, it would be best to post images of your shop on the directories. Don’t forget to link your listing to your company website.
  • Look for people who are interested to review your business. Good reviews appear on search engines and increase your site clickability if they see many stars on your website links. Unfortunately, expecting customer participation to your SEO strategies might be too burdensome for them, so put extra effort in making things easier for your customers to leave online reviews. One way of doing this is to hand them a business card containing the link to the reviews page.

I’m sure many search engine optimization companies have already observed the power of local SEO. It’s high time that you start thinking local as well.