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How to Calculate Customer Lifetime Value

How to Calculate Customer Lifetime Value

Business is booming! New customers are rolling through every week, or so you thought. After taking a further look at your financials, your bottom line hasn’t budged one bit. What could be the reason for this? One may suggest that it could be attributed to the lack of customer retention. Many businesses quickly come to find that no matter how much spend they allocate to acquiring new customers, it is often much cheaper to build loyalty and retain existing customers. In fact – depending on the industry – it could cost 5 to 25 times more to acquire a new customer than to retain an existing one.  Or perhaps the business is targeting the wrong customer segments. Poor customer acquisition strategy inevitably results in low qualified conversions – the type of customer that does not truly understand the value your business provides. As such, they are in and out of…

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Victorious Named Top 25 SEO Agency Worldwide by Clutch

The pace of technological advancement has never been faster than it is now, and no industry has been left untouched. Whether it’s in healthcare, art, manufacturing, or retail, technological innovations are disrupting all corners of life. That said, a business idea can only go so far as its marketing strategy. SEO is an essential piece of that puzzle. Fundamentally, SEO is the practice of ensuring that a site appears high in the list of search results, but as new technologies emerge, like voice search and AI, SEO best practices are also rapidly changing. In this landscape, it is essential to have a provider that is vigilant, knowledgeable, and trustworthy. The team at Victorious has vast experience in this field, and we’re always looking for opportunities to help innovative businesses grow. As part of our effort to reach a wider audience, we’re excited to announce our recent inclusion on Clutch among…

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Guidelines To A Smooth Rebranding Process For Your Business

Apple and Starbucks have successfully pulled it off, while Gap and the 2012 London Olympics crash-landed with theirs. I’m talking about company rebranding. Some businesses use a brand change as a marketing strategy to attract attention. In a standard rebranding project, a company or business may change its name, logo, design or a combination of all three with the intention of recreating how the business works. Rebranding a business is a crucial decision because if this is not carefully crafted, it may lead to the downfall of the company. Rebranding should be able to lead old customers into the right direction and not make them rethink if the business still has greater things to offer for them.

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Local SEO Brings New Markets For Your Website

I used to think that online searchers are always looking for global results, since the Internet is not linked to a particular country or location. However, as I gradually observed the way people use search engines, I noticed that many of the search keywords contain geographical locations. When people look for restaurants, they usually include a location, say “Italian restaurant in Grenadine”.

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