Whether you’re looking for scalable link building, advanced technical SEO auditing, or niche consultation, Victorious is the preferred SEO partner for dozens of high-performing enterprise organizations.
Enterprise SEO Partnerships
Enterprise Link Building
The Victorious combination of technology and people can acquire 1,000’s of hyper-targeted links with DA30+ metrics from new referring domains to any desired page.
Enterprise Technical SEO
Victorious ranks high value product pages using 200+ optimization factors to outpace and outrank your competition.
Laser Focused Link Building
The Victorious combination of technology and people acquires hyper-targeted links with DA30+ metrics to any product page on your website.
“The team is incredibly easy to work with. They’re collaborative partners that help us at each step of the way.”
VP GROWTH MARKETING
ORGANIZATION SIZE: 300+
Victorious Analytics ®
- Track target keyword growth a granular page level
- Easily track goals and conversions for commercial pages
- Analyze lead pathways and true ROI from organic search
- The Enterprise Value of SEO
- Creating a Successful Partnership
- SEO vs PPC
- Practical Approach to SEO
Senior Executives at large companies have a lot of different services and resources competing for their limited time and budget. SEO is one of the various marketing tools in their arsenal, but because only a few people understand organic search outside of the SEO world, it is often overlooked and may not get the priority it deserves. In a large company, executives may figure their brand presence is large enough that Google will innately send them traffic – but of course, it’s a lot more complicated than that. So SEO strategists at enterprise companies have some unique issues if they want to run a successful digital marketing campaign.
Why does SEO matter for an enterprise-level company?
Three specific reasons:
1) Organic Search Has Purchase Intent
Their intent falls under 2 categories of commercial or informative. Thus, ranking high for queries where they are researching or purchasing something can lead to huge revenue for your company. Those are the opportunities you do not want to have to leave to chance. An example of this is when a prospect searches a product by name (like “Apple iPhone”) or they can be generic (like “large smartphone”) or actually include terms like “buy,” “purchase,” or “order.” In all these examples, you can infer that the searcher is considering making a purchase soon if they’re not already pulling out their credit card. In other words, they’re at the business end of the conversion funnel. The goal is to position yourself as a trustworthy, authoritative source so your brand is at the forefront of that industry during their hunt for the product selection.
2) Steal Valuable Leads From Competition
If your competitors are doing effective SEO and you’re not, inevitably they are going to start getting more and more of the traffic that should have been yours so it matters to the company’s bottom line. Consistent findings show that effective SEO optimization ends up being a very high margin activity that organically ranks you in Google’s search engine which will lead you to thousands or millions of new customer contact. So failing at it means lost incremental revenue but also lost incremental profit.
3) Paid vs. Organic gaps
PPC expenditure is higher than SEO because of the ongoing expense nature of it. For large brands, the ongoing investment in SEO (i.e. that isn’t content creation or development) is small. It’s hard to justify the expense of a PPC campaign, knowing that SEO is more successful and the overall better long-term value.
First, realize that Google does have limitations. It is far too easy to create pages it can’t understand or won’t crawl and index. E.g. Site architectural issues or broken links. If Google deems your content as poor in quality, it gets ignored. Google wants to see relevant, high-quality content.
Second, the SEO in the enterprise environment has key policies that are constantly changing. Just because you’ve implemented optimizations to your site a while back doesn’t mean you’re in good shape forever. Keyword strategies or content marketing from 2017 may not work in 2018. You’ve got to keep on top of what Google is up to and constantly measure and test your enterprise SEO tools’ effectiveness. (E.g. SEO Reddit or Quora communities or our blog)
Lastly, realize that if you do the wrong thing such as using manipulative methods to increase your site’s rankings or providing a poor experience to people who visit your site will risk the chance of you receiving penalization from Google. If companies like Tesla and Dell can be penalized, so can you.
Done correctly, SEO can be a high ROI investment because it brings well-targeted traffic, improves visibility, and increases qualified leads. The key to staying on top is based on the following factors: learn, implement development, and consistently test hundreds of keywords. Ultimately your enterprise SEO platform is ever evolving.
Did you know that organic search results (non-PPC) is 8.5x more likely to be clicked on than paid search results? That’s a huge disparity and is likely attributed to searchers gradually learning the difference between organic and sponsored results, and recognizing that organic results are typically the more respected resource. Also, researchers have found that 40% of users are using Ad Blockers so fewer people are noticing the ads to the right.
However, done correctly, both can get you on the front page of the search engines for targeted terms and in front of your desired audience. Don’t get me wrong, there are certainly times to use PPC – when you’re first launching your company, it’s a great way to get your name out there and build brand awareness. For a limited time offer or special event, PPC is an effective way to get the exposure that SEO wouldn’t have time to contribute to.
Although the fundamentals of SEO stays constant regardless of company size, SEO has its own set of challenges at the enterprise level.
A small business might be handled by a few marketing professionals. However, a large enterprise firm will be handled by a centralized team or distributed teams across different departments. Of course, at that size, an agency might involve enterprise SEO experts that handle varying amounts of work. At a smaller marketing organization, the SEO experts develop a plan of what needs to be done and then they execute it. At an enterprise level, the SEO team is navigating interdepartmental responsibilities, where it might not be clear who can enforce the SEO team’s recommendations and which ones can be carried out.
In enterprise SEO, the most daunting aspect is typically the bureaucracy that comes with large companies. Focus on what matters, despite having more resources and built-in topical authority, enterprise SEO can be much harder than SMB SEO — not only because the SEO challenges are greater, but because it introduces another layer of organizational challenges.
Here at Victorious, we understand the nuances of working as an external SEO company to complement internal marketing organizations. We realize that every member of the team has a unique perspective towards the world of SEO, and we’ve succeeded across multiple verticals by balancing the necessary strategies needed to deliver results with the education and co-working mentality to create consensus.This is harder when the product and service teams have their own SEO staff regardless when there is a central group or not. Therefore we work with company’s existing organizational structure and align our efforts and perspective with existing marketing efforts.
To summarize, enterprises today need an enterprise SEO teams because:
There is a significant amount of upside to your business by doing SEO well. SEO is a high-ROI investment. When you invest in SEO, you obtain that extra traffic, visibility, and revenue for your business from different search.
There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative site that dives deeper into topics will usually rank better than its competitors. In many cases, this is the difference between success and failures in the competitive world of Enterprise SEO.
Highly specific multi-word phrases tend to be far easier to rank well. Developing content that not only follows Google best practices but also is scientifically crafted is a critical programmatic piece of the Enterprise SEO puzzle.
How We Track SEO ROI
Ecommerce tracking works similarly as goal tracking but the metric tracked differs slightly. For businesses whose POS (point of sale) is directly on their website, ecommerce tracking provides a comprehensive overview of data during an SEO campaign and allows businesses to see opportunities in scalability and in increased revenue. By channeling the data through filters like organic search, social media, email, etc. we can trace the origin of traffic which helps to determine which channels are most effective through SEO, and analysis and improve where needed.
Goal tracking works best for larger businesses that want to see an increase in traffic, leads and revenue on their website. For larger business, goal tracking shows the way that leads come into the marketing funnel, so they are properly handed off to the sales department. This allows us to see how viable the specific medium is as a marketing channel and track the successfulness with data driven results.
Throughout all SEO campaign efforts, return on investment is always our main goal. ROI is the ultimate metric of success in determining the ways SEO has boosted organic traffic to your website and your search engine result page ranking.
The account management in our SEO campaigns provides detail monthly reports that focus on revenue generated and return on investment to see notable wins in your SEO campaign, as well as areas for improvement and possible increases in SEO practices. The ability to analyze the medium in which the revenue generated came from, like organic traffic or email sequences, let’s SEO campaigns to dial in on active channels and optimize those.
After seeing ROI and revenue generated through the lens of an SEO campaign’s effects, it’s easier to determine the scalability of a business. From understanding ROI and how SEO has benefitted ROI, businesses of all sizes can decide how utilizing more SEO best practices can push their sit up in rankings, bring more traffic to their site, and increase their ROI and revenue generated.
For smaller businesses, tracking leads looks a little bit different. Smaller businesses tend to generate leads via phone calls and email sequences. Tracking these calls and emails communicates the way in which the lead came to contact a business via organic traffic. Other metrics show possible trends in generated leads, but tracking organic traffic gives you quantifiable proof that SEO efforts are actually bringing in more visitors, and thus more leads.
For our clients of smaller sizes, call tracking and email tracking helps convey ways in which organic traffic is being driven to your site, allowing us to continually optimize on-page and off-page attributes to boost organic traffic to your site.