Ecommerce tracking works similarly as goal tracking but the metric tracked differs slightly. For businesses whose POS (point of sale) is directly on their website, ecommerce tracking provides a comprehensive overview of data during an SEO campaign and allows businesses to see opportunities in scalability and in increased revenue. By channeling the data through filters like organic search, social media, email, etc. we can trace the origin of traffic which helps determine which channels are most effective through SEO and analyze and improve where needed.
Depending on the size of business, goal tracking, and eCommerce tracking help communicate the effectiveness of an SEO campaign. All Victorious SEO campaigns use goal and eCommerce tracking to show just how effective the SEO is working. Tracking these metrics shows how increased traffic turns into increased leads and increased leads turn into an increase in revenue.
ROI is the ultimate metric of success in determining the ways SEO has boosted organic traffic to your website and your search engine result page ranking. Victorious reporting provides detailed metrics that focus on revenue generated and return on investment to see notable wins, as well as areas for improvement. By analyzing the source from which the revenue was generated, like organic traffic or email sequences, Victorious can determine active channels and optimize appropriately.
Many businesses get most of their conversions from phone calls, whether it’s a doctor’s office or direct service providers like lawyers and plumbers. Call tracking provides the sources of your phone calls and conversions using a different phone number to track the source of the call – organic, pay-per-click, and even offline advertising. Using dynamic number insertion, Victorious can also track the keyword, source of conversion, and other pertinent information about the call to accurately track SEO ROI and conversion rates.