Despite the changes in SEO standards through the years, making a content-rich website will always be one of the best ways to earn a good SEO standing.
Unfortunately, some website owners have ignored the importance of content quality, and have instead focused on selecting the right keywords, hoping that this would land them a good search ranking. Although using the right keywords is extremely critical, it should be emphasized that websites should have content with a healthy number of keywords.
Keyword overload now considered a black hat SEO technique, because it focuses on earning a high search rank rather than on the needs of the site visitors and search users.
The Proper Mindset in Creating Site Content
A professional writer should always provide interesting information and not overuse keywords that would leave visitors wanting. The content should make visitors feel satisfied with their inquiries answered properly. In contrast, repeating keywords may look like you are reading a story that does not provide enough information, but is instead making its readers run around in circles.
The main goal in writing web content is to make the readers become interested to read the whole content and not to simply click and go. People who visit a website expect valuable information to answer their questions or solve their problems. Unless they see this in a website, you could miss the opportunity of converting visitors into paying customers.
Content Strategies for Site Owners
There is a need to optimize your content with the use of target keywords and keyword phrases that will help you land a good search ranking and hopefully improve traffic to your website. Developing a content-rich website with SEO as the primary focus will not generate organic traffic, and will even hurt your SEO more than help it.
Ever since the Panda update, Google has wiped out websites using the black hat technique from its search index. As a result, more deserving websites are placed on top rankings.
One good strategy to prevent a black-hat label for your website is to follow a keyword frequency of less than 2 percent. In other words, your target keyword should appear in your content not more than 10 times in 500 words.
Here are some other steps that can guide you in creating a content-rich website:
- Provide a balance in using your keywords or keyword phrases.
- Use meta descriptions that can clearly describe the content of your site which can entice readers to pursue reading your content.
- Include the target keywords in the URL of the page.
- Include external links of the sources that you used as references in developing your content. This increases the relevance and value of your website.
- Focus on writing quality. Well-written content will not only attract more readers and potential customers, but can also encourage other websites to link to your page.
In writing content for a business website, you should highlight what your business is selling or offering. Information related to products and services will entice more readers to check your site, most especially if they know that you constantly update your website with outstanding content.