5 Questions For Vetting a Potential White Hat Link Building Service

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So, the time has come to revamp your SEO efforts. Although building any links with the intention of boosting your site’s SEO is frowned upon according to Google’s Webmaster Guidelines, there is a white hat way of doing it. With more and more SEO agencies coming forward and claiming they have the white hat techniques you need, it’s necessary to take a step back and properly vet an agency and the services they use. Since white hat link building is an absolutely necessary practice in any SEO campaign, it’s crucial to properly vet any white hat link building service. Whether your SEO team is in-house or part of a hired agency, the link building services used need to be vetted for white hat techniques that will drive organic traffic to your site while properly boosting your site’s authority. To make the process of finding a great white hat link building service…

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How Much Does SEO Cost? Is That The Right Question to Ask?

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As the year’s end closes in, business’ yearly budgets are begging to be spent. Depending on the remaining budget, this year end splurge is a great opportunity to boost marketing efforts to start the following year with a bang. When the talk of SEO arises, one familiar question tends to be asked and rarely answered properly – “how much does SEO cost?” Although the answer isn’t “black & white”, we’ll take a stab at it in hopes to educate those who lowball SEO costs and set the record straight.   So, “how much does SEO cost” you ask? It depends.   The cost for SEO depends on the quality of SEO you’re receiving, the context of the SEO campaign, and the type of SEO campaign said prospect is gunning for. To put it simply, the cost fluctuates. But deciphering how much to spend on SEO is a valid question and…

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How to Calculate Customer Lifetime Value

How to Calculate Customer Lifetime Value

Business is booming! New customers are rolling through every week, or so you thought. After taking a further look at your financials, your bottom line hasn’t budged one bit. What could be the reason for this? One may suggest that it could be attributed to the lack of customer retention. Many businesses quickly come to find that no matter how much spend they allocate to acquiring new customers, it is often much cheaper to build loyalty and retain existing customers. In fact – depending on the industry – it could cost 5 to 25 times more to acquire a new customer than to retain an existing one.  Or perhaps the business is targeting the wrong customer segments. Poor customer acquisition strategy inevitably results in low qualified conversions – the type of customer that does not truly understand the value your business provides. As such, they are in and out of…

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SEO 101: On-Page and Off-Page Ranking Factors

SEO (search engine optimization) refers to the tactics used to increase visibility on search engine result pages in order to grow keyword rankings and to drive traffic and awareness. These strategies not only optimize websites for search engine crawlers, but for people too. A SEO campaign can be distilled into two different categories: on-page and off-page. While different from one another, they are both crucial to moving the needle and seeing results. On-page SEO refers to optimizing individual pages of your website. Off-page SEO tackles factors outside of your website that can affect rankings.   On-Page SEO Ranking Factors   These factors deal with changes you can make on your website whether they are content or HTML-focused. Several on-page SEO ranking factors are:   Optimize Your Metadata to Improve Rankings Unique title tags, meta descriptions, and H1s are crucial when it comes to informing Google and searchers what your page…

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What Makes a Quality Backlink?

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  Whenever Google rolls out a new Penguin update, marketing professionals across the globe sprint to their analytics to see if they’ve been affected. You’ve heard the horror stories. Sites dropping 90%+ organic traffic due to penalizations related to link spam or link quality. These penalizations cause the entire community to question what constitutes a quality link portfolio, and by extension, what is a quality link itself.   Most general marketing practitioners will turn to their most trusted sources of SEO news and performance. For many, that’s Moz. Moz and other sites like Search Engine Journal, Neil Patel, or Search Engine Watch  are great resources, no doubt. But as they’ve been gained a larger audience, it’s become increasingly clear to us that what the SEO powerhouses are teaching marketers about link quality and link portfolios is not always what we see to be true in day-to-day off page SEO.  …

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Understanding User Intent with Buyer Personas & Search Behavior

User intent is the crux of driving a successful SEO campaign. To attract customers and create meaningful relationships, we must first understand why they seek our products and services out. Two great ways to uncover previously hidden insights about potential, current, and past customers are buyer personas and search queries. This blog post will cover what they are, strategy tips, and how they tie into a SEO campaign. Buyer personas are sometimes overlooked when it comes to SEO, but we know that every product has a target market and when you have a better idea of who that target market is you can craft a better strategy to reach them. So, what is a buyer persona? HubSpot defines it as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” Getting Started with Buyer Personas To get started with buyer personas, you’ll…

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Victorious Named Top 25 SEO Agency Worldwide by Clutch

The pace of technological advancement has never been faster than it is now, and no industry has been left untouched. Whether it’s in healthcare, art, manufacturing, or retail, technological innovations are disrupting all corners of life. That said, a business idea can only go so far as its marketing strategy. SEO is an essential piece of that puzzle. Fundamentally, SEO is the practice of ensuring that a site appears high in the list of search results, but as new technologies emerge, like voice search and AI, SEO best practices are also rapidly changing. In this landscape, it is essential to have a provider that is vigilant, knowledgeable, and trustworthy. The team at Victorious has vast experience in this field, and we’re always looking for opportunities to help innovative businesses grow. As part of our effort to reach a wider audience, we’re excited to announce our recent inclusion on Clutch among…

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What Keyword Analysis Tool Should Modern Marketers Use?

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It’s time to ramp up your SEO, huh? At this stage, it’s important to keep the unique characteristics of your company in mind so you’ll know what services and tools you’ll need. When you’re getting started with your company’s revamp, you’ll want to decipher through numerous little SEO-related things to ensure you’re getting the cream of the crop and not wasting any time while doing so.

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Integrate SEO Into Your Content Marketing Strategy Checklist

Integrating SEO Into Your Content Marketing Strategy Checklist

It’s true. Content marketing has proven itself as a viable solution to help grow a company’s online presence. And by now, most startups and small businesses understand they need content as a means to garner awareness, have an online presence, and build an audience. However, having a content marketing strategy checklist helps your company stay relevant for more reasons than you may think. Aside from your promotional channels, SEO is the vehicle that helps drive organic growth and traffic, whereas content is the fuel. Like the cool side of the pillow, SEO-optimized content provides undiscovered potential that comfortably cushions your business if used with your content marketing strategy. For the most part, search engine marketing is content marketing. From keyword strategy to content quality, there is overlapping use of content as the primary driver in both content marketing and SEO – representing two sides of the same coin. Why Should…

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Choosing the Keyword Analysis Tool That’s Right For You

At the core of any successful SEO campaign lies a plethora of target keywords that are relevant to your company’s niche. Keywords live and breathe in the search query box on your favorite search engine. However, keywords and their purpose go far beyond this. The keywords typed into a search box reveal certain details about a company’s demographic and how to properly place your content and services in the midst of their searching.

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