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SEO Best Practice: Off Site SEO

By | SEO Tips | No Comments

Search engines use complex algorithms to identify pages that they will include in the index and display in the search engine results page (SERP). By utilizing SEO techniques, websites will have a way of getting discovered by search engines.

A lot of factors can affect the search ranking of your website. Today, we will discuss off site SEO as a major factor in leading your site to increased traffic.
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conversion rate optimization seo best practice

Conversion Rate Optimization: The Forgotten SEO Best Practice

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When it comes to SEO campaigns, some website owners seem to ignore conversion, which should be a primary objective. Sadly, a lot of businesses miss out on one fundamental SEO best practice: conversion rate optimization.

People put up an e-commerce website to sell products, while a blogger guns for subscribers. While it is nice to have thousand or even millions of visitors, conversion offers more benefits. In this article, we will take a look at the practice of conversion rate optimization.
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SEO Expert Insight: How to Refresh Your Keyword Strategy

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Looking at your website’s performance, you may already feel confident with your SEO strategies and search ranking. However, in the same way that fashion trends change, the same thing happens with Google’s algorithm. As a result, any SEO expert should always keep abreast with the latest trends in search engine optimization.

The main focus of SEO experts is to put websites among the top search results. This can only be made possible by implementing sound SEO techniques, such as choosing the appropriate keywords.

What most website owners fail to do is to create target keywords that would specifically direct users towards their site. Not knowing what search terms to use or how to be more competitive will definitely affect the site’s search ranking.
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5 Black Hat SEO Techniques to Avoid Like The Plague

By | Backlinking, Ranking Strategies, SEO Tips | No Comments

So, you’ve come around to the idea of starting an SEO campaign for your company. Some companies say it’ll take some time until you see quality results, others tell you it only takes one month to boost your search rankings and website traffic. While both seem like nice, pleasant companies to have do SEO for you, one is not. One company is like the plague. That company is the one who said they could provide quality results from your new SEO campaign in one month. They can offer that short of a time frame because of the way they do SEO, however the techniques used are unethical and frowned-upon. These are known as black hat SEO techniques.

Coined from old western movies, “black hat” refers to the sketchy, downright scheming way of doing things, while “white hat” refers to well, the opposite. If old western films have taught us anything, it’s that “black hat” is bad. Which only confirms that black hat SEO techniques are as well.

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How Does Google Rank Websites?

By | Innovation, Ranking Strategies | No Comments

In the great race to rank at the top of a Google search result page are a number of competitors and algorithmic nuances you must step, crawl, climb, and jump over. The competition is tough. With over 200 factors that delegate your ranking in the Google algorithm, there are many site specificities Google relies on to put your company in it’s place.

The battle to the top of the page is a daunting one, and a long one at that. However, we’ve become well acquainted with Google’s algorithm and ranking system. With some elbow grease, patience, and answers to the question, “how does Google rank websites?”, you can rest assured that you’ll climb the Google rank totem pole.

If you’re asking the loaded question, “how does Google rank websites?” then it’s time to fully dive into the world of search engine ranking.

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What Keyword Analysis Tool Should Modern Marketers Use?

By | Uncategorized | No Comments

It’s time to ramp up your business’ SEO, huh? At this stage, it’s important to keep the unique characteristics of your company in mind so you’ll know what services and tools you’ll need. When you’re getting started with your company’s revamp, you’ll want to decipher through numerous little SEO-related things to ensure you’re getting the cream of the crop and not wasting any time while doing so.

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SEO Case Studies: Why White Hat SEO Will Revolutionize Your Marketing

By | SEO Tips | No Comments

When it comes to search engine optimization (SEO), people go to great lengths to boost traffic to their websites. You can always go either way in terms of SEO, but it’s probably best to stick to white hat SEO when formulating your strategies. It’s a good thing that many of the SEO case studies that we see online are reaping the benefits of white hat methods.

Implementing white hat SEO techniques may seem like a daunting task at first, but doing this gives you a better chance of seeing long term results for your marketing efforts. While black hat SEO can bring traffic faster to your site, it is temporary and bordering on illegal. Once search engines discover the evil schemes that you resorted to, they may hurt your search ranking pretty badly.

On the other hand, white hat SEO uses techniques that comply with search engine best practices and guidelines.
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