JUSTIN WATSON AT BOTPRESS
How we started
The SEO strategy we used
Botpress’ niche industry posed a unique challenge for us. We had to shift our perspective when conducting our Thematic Keyword Research. In collaborating with Botpress, we asked ourselves, “What kinds of phrases are people are using to search for chatbots?”.
Working in a particularly niche industry, two truths held true:
- Terminology was a key factor in reaching our target audience
- Communicating authority and value to search engine spiders is equally as important
Victorious collaborated with Botpress to create a Thematic Keyword Strategy that included: five target pages and 50 target keywords, ten keywords per page. Our identified keywords would ultimately influence thousands of other semantically related keywords.
What we achieved for Botpress
Now to put our money where our mouth is.
Expanding Their Keyword Pipeline
In April, Botpress ranked for a total of 24 keywords. Only 3 keywords ranked on the first page of search engine result pages (SERPs). Over 70% of them ranking on pages five through ten on SERPs. Fast forward to September 2017 – Botpress is on the first page of SERPs a total of 21 times for thematic keywords we targeted in our initial keyword research.
Net Aggregate Increase of 3526 Positions on Google Search Results
Botpress experienced another huge increase in total positions improved for tracked keywords on Google and Bing SERPs. Since April 2017, Botpress has seen a net aggregate growth of 3,526 positions on Google SERPs and 282 place on Bing SERPs.
500%+ Growth in Organic Traffic
In addition, the organic traffic reaching the site increased exponentially. In April 2017, Botpress’ site saw 583 organic sessions on their site. After our pilot six month campaign, Botpress’ site saw over 500% growth in organic traffic, bringing in over 3,500 organic sessions in the month of September alone.