Data Driven

SEO Campaigns

Victorious stands out against the rest of the SEO industry. Why? Our unique approach uses data, and only data, to inform the SEO process we use for every website. No smoke and mirrors here – just results.

seo-campaigns
SEARCH ENGINE EXPERIENCE

Our campaign process

Thematic Keywords

A strategic selection of thematic and semantic keywords for maximum organic reach and traffic growth.

On Site Optimization

85+ point website audit and implementation to transform your website into a search engine magnet.

Victorious Linkbuilding

High authority, thematically relevant back links with data-driven anchor text and link distribution.

Two months into working with Victorious and we’re already astounded with the results. We’ve already seen a 28% boost in organic traffic, and they’ve drastically exceeded our set KPI goals on keyword rankings. The entire team operates with a transparency that I have yet to see from competing agency and I’m excited to see the campaign continue as we grow our partnership!

LOGAN LEBOUEF, DIRECTOR OF MARKETING

seo-agency

 

Industry | SaaS
Campaign length | 3+ months
Results | 28% traffic growth

 

Why Victorious?

Real time data

The waiting game is over. Launching an SEO campaign with Victorious includes access to VictoriousAnalytics®, a real-time reporting platform that puts all SEO-data at your fingertips. Log in at any time of the day and see current keyword rankings, organic traffic growth, and more.

Scalable campaigns

Launching a startup with limited capital? No problem. Want to test our process before ramping up budget? Sounds good to us. With Victorious, all campaigns are structured to allow for seamless scalability. We’ll prove our model and you’ll see revenue soar.

Provable ROI

By setting a data-centric foundation for each campaign, we can granularly track organic traffic revenue attribution through the VictoriousAnalytics® platform. Never guess again if SEO is generating a net-positive return – your team and your investors will love the financial insight.

Total visibility

The duplicity of the SEO industry is widely known. So how is Victorious different? We provide a revolutionary level of transparency into our campaigns – from backlink acquisition to on page optimization – so you can trust us to get the job done.

Total Transparency

Victorious Analytics ®

  • Track keyword growth for all of your target phrases
  • Watch organic traffic skyrocket every month
  • Analyze conversion pathways and actual ROI

Our Process

How We Run SEO Campaigns

The phrase holds a lot of power if you’re talking to the right people. And if the fundamentals of SEO are unclear, it’s quite an uphill battle understanding how much SEO will benefit your company.

At Victorious, SEO is our bread and butter. Search engine optimization is taking specific actions and implementing specific practices into your website, both internally and externally, that increases the organic traffic and search engine result rank of your website on search engine result pages. In efforts of boosting your SEO, you’ll need to realign a handful of both methodical and technological practices with SEO best practices, such as utilizing social media channels, providing relevant, rich content for your ideal demographic or building internal links.

The Victorious team approaches SEO with full force. Our trusted SEO audits of websites provide an in-depth look at how a site is doing in regards to SEO best practices. The Victorious battle audit tool inspects the depths of websites, looking for SEO practices like proper link building, effective keyword usage, and info-rich blog posts to see what aspects need focus and action first.

After we see what we’re working with, our team of SEO experts and strategists begin to develop next steps of on-page and off-page optimizations to boost your site’s organic traffic and search engine result ranking. Focusing on specific metrics, Google and other search engines search throughout sites and give them a stamp of approval by placing a website higher on SERP’s (search engine result pages). With years of experience that turned into expertise, Victorious SEO experts and strategists dive into the nitty gritty of these specific metrics to get your site’s rank to where you want it. We aren’t the top USA SEO company for nothing.

The most crucial action to take when beginning your implementation of SEO best practices is on-page SEO. On-page SEO practices have a huge impact on your site’s current rankings so, it’s necessary to realign your current on-page practices (if you’re practicing) to those producing real results. Simply put, on-page SEO is the process of perfecting website code, media, and content for search engines.

Within on-page SEO are specific techniques that operate directly on your website pages. Search result ranking pages have “crawlers” that crawl throughout sites, searching them for certain “rank-worthy” attributes like proper keyword usage, high quality content, utilizing social signal channels and correct linking, both internal links and outbound links. These and other practices make up the SEO steroid we call On-Page SEO.

Unlike some companies claiming to do quality SEO, at Victorious, our tried-and-true on-page practices produce results, and almost immediately at that. Bold claim, isn’t it? Well, the proof is in the pudding. From increasing a client’s revenue 500% to boosting organic traffic on another client’s site by 203%, we’ve got our hands full of effective SEO practices, and we would love to provide similar results for you.

We know the in’s and out’s of SEO. We practice the tricks of the trade needed to boost websites to the top tier of SEO. And to play with those at the top tier of SEO, there are processes to integrate into your SEO framework. Incorporating effective off-page SEO techniques into your website to boost your search result ranking in Google’s SERP is one of them.

Off-page SEO refers to the external factors that affect the search ranking of a website. Off-Page optimization deals with each activity that you or others do away from your website that in turn raises the ranking of a page within search engines. While on-page SEO like content and HTML is visually accessible on your website, off-page SEO consist of the techniques doing notable work behind the scenes like linkbuilding, site authority, and social signals. Off-page SEO techniques like these, focus on a multitude of factors that generate awareness and boost SEO optimization by implementing certain qualities internally within your website that search engines adjust rankings from.

At Victorious, we use a proven methodology that has helped companies across the world achieve victory in the battle of search engine rankings. We use objective data to determine exactly what your website needs to outrank competitors, so you’re site is fully equipped with successful SEO tools and techniques. One of the most important tools, and most popular of off-page optimization tools, we use is high authority linkbuilding.

The most crucial action to take when beginning your implementation of SEO best practices is on-page SEO. On-page SEO practices have a huge impact on your site’s current rankings so, it’s necessary to realign your current on-page practices (if you’re practicing) to those producing real results. Simply put, on-page SEO is the process of perfecting website code, media, and content for search engines.

Within on-page SEO are specific techniques that operate directly on your website pages. Search result ranking pages have “crawlers” that crawl throughout sites, searching them for certain “rank-worthy” attributes like proper keyword usage, high quality content, utilizing social signal channels and correct linking, both internal links and outbound links. These and other practices make up the SEO steroid we call On-Page SEO.

Unlike some companies claiming to do quality SEO, at Victorious, our tried-and-true on-page practices produce results, and almost immediately at that. Bold claim, isn’t it? Well, the proof is in the pudding. From increasing a client’s revenue 500% to boosting organic traffic on another client’s site by 203%, we’ve got our hands full of effective SEO practices, and we would love to provide similar results for you.

Linkbuilding is the practice of acquiring external links to your website. External links are links that target a domain, while existing on a separate domain. So, when visitors discover your site through other people’s blog posts or other reputable websites through external links, there’s a big chance that they will become your loyal followers due to the authority the external link has given your site.

 

Link building is a way of telling search engines that the content on your website provides useful information, and when people follow external links to your content, search engines comprehend that visitors think highly of your site. This kind of site authority expresses to search engines that your site is reputable in your industry niche, boosting organic rankings and organic traffic.

However, it’s important to focus on the quality of the links you build, not only the quantity. The amount of links externally targeting your website isn’t necessarily as significant as the sources from which the external links are coming from. Through this stream of linkbuilding, your site’s authority boosts which in turn boosts organic traffic and this process continues to develop your site’s popularity, search ranking, and builds trust.

Years ago, building links to websites from low domain authority sites was an effective SEO technique. Nowadays, that doesn’t work. Low domain authority sites are categorized as spam and insufficient in the scheme of boosting website ranking.

By building links to websites from elite, high domain authority sites (DA 50-95) with branded anchor texts, Victorious demonstrates to Google that a brand and it’s website is trustworthy and authoritative. This helps to increase the Trust Flow of the site. The relationships Victorious has built with sites like Forbes, Entrepreneur, and Wall Street Journal are key in us being able to offer trust boosting services for clients.

When partnering with (most) SEO companies, you’ll experience some degree of account management. Sadly, often times the account management provided is a spreadsheet full of numbers that is sent once a month to a customer’s inbox. This isn’t proper account management because a spreadsheet of numbers without explanation or context is simply a spreadsheet full of numbers. We call this a data dump, and that’s not how we do things at Victorious.

In our efforts to continue to disrupt the SEO industry, we’ve introduced Narrative SEO Reporting. This Victorious account management quality provides a detailed report of how our SEO efforts have affected your business with a contextual explanation of what is actually going on. Other aspects of Narrative SEO Reporting include:

  • A contextual understanding of notable wins that our efforts have produced by having a dedicated account manager (not a robot) talk them through it.
  • Providing clients with deliverables of all the content needed to be created to get their approval so clients know what’s going on and have a say in the process.
  • Insight and opportunity to see every link built for clients. (totally abnormal in the industry)

We call this radical transparency and it’s a quality that Victorious lives by.

Implementing SEO into your business is a continuous effort, where the data gathered is continuously changing and in return, a deeper understanding of what the next steps needed to take are. By attacking SEO reporting this way, more opportunities for growth and development arise. Just another reason why we’re the #1 SEO company in the USA.

INDUSTRY
SaaS

 

CAMPAIGN LENGTH
8+ months

 

RESULTS
190% increase in total keywords ranked
94% year-over-year growth in organic traffic
47% increase in keywords on Google first page
seo-service-america-logo

Quick response times, and helpful throughout the process of our campaign and website redesign. The team has great technical knowledge that separates them from many other SEO agencies.

JOEL WINDELS, VP OF MARKETING
REPORTING PERFORMANCE

How We Track Campaign ROI

ORGANIC TRAFFIC GROWTH

 

Increasing traffic to a website is a tough egg to crack. Deciphering how to magically attract Internet users to your website is tricky, but it’s necessary when the top driver of traffic on the Internet is through search. A website needs to be search engine optimized while providing rich, informative content that your business’ ideal demographic will find useful.

Optimizing your website through on-page and off-page SEO practices helps grow organic traffic by implementing specific attributes into your website that search engine crawlers would deem worthy of authority, which in turn sits you higher up on search engine result pages.

The more search engines crawl your site and find useful content, correct backlinking, proper keyword usage and the like, the better a site ranks on search engines, which in turn drives more traffic towards your site.

Integrating SEO strategies to grow organic traffic provides better long term results than PPC traffic while being more cost effective and more valuable to your website’s ranking and growth.

CLICK THROUGH RATE (CTR)

 

A click through rate refers to how often people click on a CTA, email, or ad on your website. This metric gauges how well your keywords and CTA’s are performing. Seeing CTR’s for each keyword and ad on your website can help adjust those that aren’t performing well. CTR’s help to determine whether or not the organic traffic generated by an SEO campaign is qualified traffic, as well as, if the leads generated can be classified as marketing qualified leads. Tracking organic traffic throughout the marketing funnel helps to facilitate the appropriate stage of when to pursue qualified leads.

 

GOAL/ECOMMERCE TRACKING

 

Depending on the size of business, goal tracking and ecommerce tracking help to communicate the effectiveness of an SEO campaign. All Victorious SEO campaigns utilize goal and ecommerce tracking to show just how effective SEO is working. Tracking these metrics conveys the process of increased traffic turning into increased leads and increased leads turning into an increase in revenue.

Campaign Metrics

How We Track SEO ROI

Goal tracking works best for larger businesses that want to see an increase in traffic, leads and revenue on their website. For larger business, goal tracking shows the way that leads come into the marketing funnel, so they are properly handed off to the sales department. This allows us to see how viable the specific medium is as a marketing channel and track the successfulness with data driven results.

Ecommerce tracking works similarly as goal tracking but the metric tracked differs slightly. For businesses whose POS (point of sale) is directly on their website, ecommerce tracking provides a comprehensive overview of data during an SEO campaign and allows businesses to see opportunities in scalability and in increased revenue. By channeling the data through filters like organic search, social media, email, etc. we can trace the origin of traffic which helps to determine which channels are most effective through SEO, and analysis and improve where needed.

Throughout all SEO campaign efforts, return on investment is always our main goal. ROI is the ultimate metric of success in determining the ways SEO has boosted organic traffic to your website and your search engine result page ranking.

The account management in our SEO campaigns provides detail monthly reports that focus on revenue generated and return on investment to see notable wins in your SEO campaign, as well as areas for improvement and possible increases in SEO practices. The ability to analyze the medium in which the revenue generated came from, like organic traffic or email sequences, let’s SEO campaigns to dial in on active channels and optimize those.

After seeing ROI and revenue generated through the lens of an SEO campaign’s effects, it’s easier to determine the scalability of a business. From understanding ROI and how SEO has benefitted ROI, businesses of all sizes can decide how utilizing more SEO best practices can push their sit up in rankings, bring more traffic to their site, and increase their ROI and revenue generated.

For smaller businesses, tracking leads looks a little bit different. Smaller businesses tend to generate leads via phone calls and email sequences. Tracking these calls and emails communicates the way in which the lead came to contact a business via organic traffic. Other metrics show possible trends in generated leads, but tracking organic traffic gives you quantifiable proof that SEO efforts are actually bringing in more visitors, and thus more leads.

For our clients of smaller sizes, call tracking and email tracking helps convey ways in which organic traffic is being driven to your site, allowing us to continually optimize on-page and off-page attributes to boost organic traffic to your site.

Our customers see an average 343% annual growth in organic traffic.

Awesome, data driven, no B.S. approach to SEO. At the end of the day, results speak for themselves.

JOHNNY PAGE, DIRECTOR OF CUSTOMER SUCCESS – SILVERTRAC SOFTWARE