The two ways search engines decide who will be at the forefront of a search engine ranking placement is on-page SEO and off-page SEO.
While on-page SEO like content and HTML is visible on your website, there are off-page SEO factors doing notable work behind the scenes.
While there are over 200 factors that Google inspects in their ranking system, we’ve found that an effective link building strategy is crucial in establishing your business as an authority in the sea of competitors.
What is off-page SEO link building?
Link building is the practice of attaining links from other websites that direct search engine robots to your website.
Links are the portal that takes Google from one site to another. They are the ticket to the ride to your website. And while you know there is incredibly useful content on your website, others (including Google’s robots) don’t. Link building creates a way for Google to understand and properly rank your website based on it’s authority.
How does off-page SEO link building work?
Search engines use these links to discover new web pages, as well as determine their ranking against their competitors. These search engine “spiders” crawl throughout links, reviewing the content and adding it to their indexes. Building an infrastructure of links that are seen by search engines as reputable and relevant boost the chances of your website ranking high on SERP’s.
Why is off-page SEO link building important for my business?
Let’s get to the point: link building is important for your business because it’s a huge factor in qualifying your website as significant and displaying it on Google as such. It’s one of the main tools in off-page SEO.
Google’s founder, Larry Page, introduced the concept of PageRank as a tool to measure the quality of a page based on the number of links directing to it, amongst other factors like keyword use and citations. While this isn’t the only way of ranking sites, effective link building helps create a reputable online presence for your business. Link building is a stamp of confidence and trust for your company’s persona.
As important as it is to understand link building as an off-page SEO factor, it’s important to also understand the malpractices of link building and the ways that Google has updated their algorithm to rid search results of undeserved sites.
Google responded and continues to respond to this improper link building with updates that filtered out undeserving websites. Improper link building can diminish the progress you have made and associate your company with negative practices.
Another significant way of boosting your search engine ranking is through citations.
Having your NAP – (N)ame, (A)ddress, and (P)hone Number- included on other website pages helps in the evaluation of your business’ online presence and authority.
Unlike link building, your website’s URL does not need to be present in order to receive credit, just your NAP is needed. However, there are some rules to follow to ensure your business is getting the citation love it deserves.
While the format you choose to write your NAP doesn’t matter too much, it’s extremely important to stick with one consistent NAP. So choose one and stick with it. Citations need to match with the NAP on your website to ensure it’s optimizing your search engine ranking.
Victorious strategies for local companies and organizations include hundreds of NAP citations built to create a strong and sturdy backlink portfolio. These citations are strategically built in conjunction with your Google MyBusiness page to improve your local maps search results. This proprietary strategy of Victorious kills two birds with one stone – it improves your search placement AND improves your maps placement.
A business’ social media presence and community is another crucial factor in upping Google rankings.
Social media allows another, yet more niche, outlet for business’ to increase their presence with informative posts, enticing links, and images like infographics. Social media optimization (SMO) works hand in hand with SEO by creating yet another outlet for your content to be shared through.
Social media outlets offer a handful of different ways to share your company’s content and for others who find your content relevant to share it as well.
By linking your company site to your social media profiles, you can boost site traffic as well as your online presence. When your pages are shared on social media, search engine spiders crawl the posts and index the links, effecting your search engine result page ranking. Comments, likes, and shares on social media platforms help in developing an online following, solidifying your place in the online world.
In the online world we live in today, it’s incredibly important to create and develop your online presence, if you haven’t already. Effectively utilizing off-page SEO tools like these are a great way to instill an authoritative and reputable online presence while generating more traffic to your site.
Our perfected methodology for off page optimization.
Want a team that truly understands how off page SEO works? Victorious has a proven methodology that has helped companies across the world achieve victory in the battle of search engines.
We use objective data to determine exactly what your website needs to outrank competitors. There is no guessing game – speak with us today and we’ll tell you the exact SEO strategy you need.
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