TECHNICAL SEARCH ENGINE OPTIMIZATION STRATEGIES

 

Victorious SEO Audit

Technical optimization of your website is the second step in the Victorious SEO process. Perfect your site’s crawlability and technical layout per Google exact specifications.

TECHNICAL ON SITE OPTIMIZATION

Our SEO technical audit process

Research + Resolution

Success in organic search is dependent on search engines finding, reading and evaluating website content. If that content is hindered in any way, organic performance can be impacted significantly.

Obstacle Detailing

Once the obstacles are uncovered, Victorious outlines the obstacles and provides customized recommendations for addressing the obstacles based on the information we know about your site, CMS and server.

Implementation

Victorious then prioritizes the order in which each should be addressed by providing the impact level each obstacle has on organic performance and the level of effort we estimate each will require.

Two months into working with Victorious and we’re already astounded with the results. We’ve already seen a 28% boost in organic traffic, and they’ve drastically exceeded our set KPI goals on keyword rankings. The entire team operates with a transparency that I have yet to see from competing agency and I’m excited to see the campaign continue as we grow our partnership!

LOGAN LEBOUEF, DIRECTOR OF MARKETING

seo-agency

 

Industry | SaaS
Campaign length | 3+ months
Results | 28% traffic growth

 

Why Victorious?

Real time data

The waiting game is over. Launching an SEO campaign with Victorious includes access to VictoriousAnalytics®, a real-time reporting platform that puts all SEO-data at your fingertips. Log in at any time of the day and see current keyword rankings, organic traffic growth, and more.

Scalable campaigns

Launching a startup with limited capital? No problem. Want to test our process before ramping up budget? Sounds good to us. With Victorious, all campaigns are structured to allow for seamless scalability. We’ll prove our model and you’ll see revenue soar.

Provable ROI

By setting a data-centric foundation for each campaign, we can granularly track organic traffic revenue attribution through the VictoriousAnalytics® platform. Never guess again if SEO is generating a net-positive return – your team and your investors will love the financial insight.

Total visibility

The duplicity of the SEO industry is widely known. So how is Victorious different? We provide a revolutionary level of transparency into our campaigns – from backlink acquisition to on page optimization – so you can trust us to get the job done.

Total Transparency

Victorious Analytics ®

  • Track keyword growth for all of your target phrases
  • Watch organic traffic skyrocket every month
  • Analyze conversion pathways and actual ROI

Our Process

SEO Audit Methodology

An SEO audit is the focused practice of using various tools, checklists, and standards to take a look at a website and its optimization campaign, creates lists of weak points and action items that can help overcome those weaknesses, and provides the specific details and information needed for a company to make the necessary adjustments for better results from their SEO campaign.

There are two different ways to go about a search engine optimization audit, and both can be useful for their specific purpose. There’s the fast audit, which is generally a 10 to 15 minute process for an experienced auditor, and maybe a little bit longer for those who are fairly new to the auditing process. A fast audit generally uses some free online tool that look over the very basics: domain and page authority, tags, XML maps, meta & alt descriptions, organic traffic, signs of penalties, and other important but very basic surface level considerations when it comes to optimization.

Then there’s the full audit – which is what you get with Victorious. This includes everything you are going to get from a fast audit but also dives in much deeper with more thorough tools that take on a deep analysis that consists of over 85 sections (it can be a little bit more or less depending on how exactly we decide to break down the audit and organize each section).

The most common section breakdowns include:

  • Keyword analysis
  • Analysis of your competition (and competitors)
  • Technical analysis
  • Page level analysis
  • In depth content quality analysis
  • User experience analysis
  • Link profile (backlink type, number, keyword anchors, neighborhoods, etc)
  • Google Analytics
  • Google Search Console
  • Majestic
  • Ahrefs
  • Beam Us Up SEO Crawler
  • Pro Rank Tracker
  • SEMRush
  • SEOptimizer
  • Screaming Frog

Before diving in with the full audit you always want to take time to make sure you understand what your main goals and your main targets are. SEO is a means to an end, not the end itself. Are you looking to increase organic traffic 50%? Improve rankings around a small but crucial list of keywords? Recover from previous Google penalties? Beating certain competitors?

While it’s easy to just “want to rank better” or “get more traffic,” these don’t give a clear direction. When you have a clear view of what your main goals are, that gives you a way to look at the data that comes out of a good in-depth audit and use it in a direct way to get you closer to your intended goals.

Once you understand your main goals and focus, then you can get into breaking down a full length audit (and the larger and more complex your website, the longer this step is going to take)

INDUSTRY
SaaS

 

CAMPAIGN LENGTH
8+ months

 

RESULTS
190% increase in total keywords ranked
94% year-over-year growth in organic traffic
47% increase in keywords on Google first page
seo-service-america-logo

Quick response times, and helpful throughout the process of our campaign and website redesign. The team has great technical knowledge that separates them from many other SEO agencies.

JOEL WINDELS, VP OF MARKETING
REPORTING PERFORMANCE

How We Track Campaign ROI

ORGANIC TRAFFIC GROWTH

 

Increasing traffic to a website is a tough egg to crack. Deciphering how to magically attract Internet users to your website is tricky, but it’s necessary when the top driver of traffic on the Internet is through search. A website needs to be search engine optimized while providing rich, informative content that your business’ ideal demographic will find useful.

Optimizing your website through on-page and off-page SEO practices helps grow organic traffic by implementing specific attributes into your website that search engine crawlers would deem worthy of authority, which in turn sits you higher up on search engine result pages.

The more search engines crawl your site and find useful content, correct backlinking, proper keyword usage and the like, the better a site ranks on search engines, which in turn drives more traffic towards your site.

Integrating SEO strategies to grow organic traffic provides better long term results than PPC traffic while being more cost effective and more valuable to your website’s ranking and growth.

CLICK THROUGH RATE (CTR)

 

A click through rate refers to how often people click on a CTA, email, or ad on your website. This metric gauges how well your keywords and CTA’s are performing. Seeing CTR’s for each keyword and ad on your website can help adjust those that aren’t performing well. CTR’s help to determine whether or not the organic traffic generated by an SEO campaign is qualified traffic, as well as, if the leads generated can be classified as marketing qualified leads. Tracking organic traffic throughout the marketing funnel helps to facilitate the appropriate stage of when to pursue qualified leads.

 

GOAL/ECOMMERCE TRACKING

 

Depending on the size of business, goal tracking and ecommerce tracking help to communicate the effectiveness of an SEO campaign. All Victorious SEO campaigns utilize goal and ecommerce tracking to show just how effective SEO is working. Tracking these metrics conveys the process of increased traffic turning into increased leads and increased leads turning into an increase in revenue.

Campaign Metrics

What’s Included?

This is where tools like Google’s Webmaster Tools and Pro Rank Tracker come in handy. When you’re looking at the keywords there are a few main places to focus:

  • What keywords are generating most of your traffic (current wins)
  • What keywords are you aiming for but failing at, and can you realistically rank for them?
  • What keywords can you find that could act as “easy victories” to boost traffic right now?

Most keywords should be able to break down into one of these categories. Often times when you find the keywords that are generating most of your traffic you’ll not only see ones you were aiming for, but others that maybe were completely unexpected or are bringing in traffic because of a single blog post that wasn’t heavily marketed. These are keywords you want to push to get more traffic.

Aside from unexpected wins, look for those longtail keywords that might have a lot less traffic, but also much less competition. 100 people might not seem like much traffic, but if you rank for 100 easy keywords that each bring that in, you have 10,000 more website visitors a month. Not too shabby. You want more of these.

Finally, if you were aiming for keywords that you’re just not making progress with, it’s time to take a realistic look at if you can rank for them or not, and whether they are worth the effort or if it is time to pour those resources into more likely wins.

Between Moz and Ahrefs tools you will be able to see what keywords your competition is ranking for, who they are getting links from, and how they are beating you. Analyzing those you’re competing with is crucial. This can help you see what keywords are realistically out of reach, what keywords your competitors are feasting on (and these could easily be attainable ones that you missed), and who you might be able to get links from, helping you get past your competition.

This analyzing the competition should affect every single decision you make moving forward with your campaigns because this information is absolute gold.

Technical analysis is extremely important because the user experience of a website makes a major difference when it comes to SEO. Is your website mobile friendly? Is the SSL correctly installed? Are there missing pages or re-direct issues? These just scratch the surface of technical based questions that are really important.

Test your website’s loading speed (it should be under 2 seconds), check to see that Google is getting your site’s XML Sitemap and watch out for duplicate content (this includes meta tags!). Technical issues might seem small in comparison to the books being written on on-site and off-site SEO, but it is a part of the program that you do not want to screw up!

This analysis is all about making sure everything is properly optimized. Great content is important, but it still needs to be optimized the right way to be effective for SEO. This means the keyword being in the title, in the meta description, in the first few sentences, and in the last sentence.

In addition to this, the URL needs to be clean and optimized, and the photos must have alt tags. Finally, take advantage of internal linking but make sure it is done properly (see the linking section for more on this).

First cover the basics: your content should be original, written at a native level of proficiency, and be useful & informative. Figuring out what makes content quality can be difficult, and if you’re not a professional writer or editor, consider hiring one for an honest audit. Judging your own writing can be extremely difficult, and this is why in the publishing world writers have editors at every level. While this can seem like an excessive expense, it is a great way to make sure that some fresh eyes check out the content, compare it to the competition’s, and can give you an honest answer on whether it is really high quality or if it doesn’t hold up as much as you think it does.

On top of this nebulous idea of quality, the posts should be easy to read, entertaining in style, and longer is better. These should all be parts of your content analysis.

You need to rely on Google Analytics to know this for sure. Two main stats you want to look at: bounce rate and average time on site. Bounce rate refers to the percentage of people who leave the website after visiting just one page. Ideally you want this to be lower, though it doesn’t have to be overly low – but if you’re at 98% then that’s a problem.

Average time on site is a big one. This is exactly what it sounds like, and more engaged visitors are obviously going to stay longer. This is seen as a particular important stat for SEO, and is an obvious way to measure the experience that users are having with your website. The better the experience, the better your overall situation when it comes to SEO.

Our customers see an average 343% annual growth in organic traffic.

seo-company-services-usa

“Awesome, data driven, no B.S. approach to SEO. At the end of the day, results speak for themselves.”

JOHNNY PAGE, DIRECTOR OF CUSTOMER SUCCESS – SILVERTRAC SOFTWARE