FOUNDATIONAL SEARCH ENGINE OPTIMIZATION STRATEGIES

 

Victorious Thematic Keyword Research

Thematic keyword research sets the foundation for your SEO dominance. At Victorious, we’re not just making keyword research better – we’re revolutionizing it.

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SEO STRATEGY

Our thematic keyword research process

Mimics Google Search

Victorious is always driving an innovative approach to SEO. This includes our thematic approach to keyword selection. We do not cherry-pick random keyword, but choose keyword themes, just like Google’s search robots.

Purchase Intent Searches

The keywords we identify in each thematic keyword group are selected based on purchase intent. We don’t choose keywords just because they exist in a thematic keyword group – they need to drive qualified organic leads.

Highest Value Keywords

When selecting keywords to focus on within a thematic group, Victorious also chooses keywords that will create the biggest movement in qualified organic traffic. This involves a combination of search volume and search competition.

Two months into working with Victorious and we’re already astounded with the results. We’ve already seen a 28% boost in organic traffic, and they’ve drastically exceeded our set KPI goals on keyword rankings. The entire team operates with a transparency that I have yet to see from competing agency and I’m excited to see the campaign continue as we grow our partnership!

LOGAN LEBOUEF, DIRECTOR OF MARKETING

seo-agency

 

Industry | SaaS
Campaign length | 3+ months
Results | 28% traffic growth

 

Why Victorious?

Real time data

The waiting game is over. Launching an SEO campaign with Victorious includes access to VictoriousAnalytics®, a real-time reporting platform that puts all SEO-data at your fingertips. Log in at any time of the day and see current keyword rankings, organic traffic growth, and more.

Scalable campaigns

Launching a startup with limited capital? No problem. Want to test our process before ramping up budget? Sounds good to us. With Victorious, all campaigns are structured to allow for seamless scalability. We’ll prove our model and you’ll see revenue soar.

Provable ROI

By setting a data-centric foundation for each campaign, we can granularly track organic traffic revenue attribution through the VictoriousAnalytics® platform. Never guess again if SEO is generating a net-positive return – your team and your investors will love the financial insight.

Total visibility

The duplicity of the SEO industry is widely known. So how is Victorious different? We provide a revolutionary level of transparency into our campaigns – from backlink acquisition to on page optimization – so you can trust us to get the job done.

Total Transparency

Victorious Analytics ®

  • Track keyword growth for all of your target phrases
  • Watch organic traffic skyrocket every month
  • Analyze conversion pathways and actual ROI

Our Process

Thematic Keyword Research

Keyword research is important for a number of reasons. In fact, it’s necessary in any SEO campaign.

Keyword research is a driving force of any SEO campaign. Multiple aspects of an SEO campaign — from internal linking, to SEO syndicated content, to content creation and more — are designed around the targeted keywords of a campaign. This is why at Victorious, we provide thematic keyword research.

Thematic keyword research helps sites rank more efficiently for keywords that are related to head terms. When a site targets certain keywords by creating relevant and related content, the themes in that content are indexed by search engine spiders, which are then more visible to Google as being relevant and authoritative in regards to that respective theme. The more relevant and authoritative Google sees a site, the better it ranks on search engine result pages (SERPs). Implementing targeted keywords into on page optimization and off page optimization efforts can thoroughly increase rankings on SERPs and drive more traffic and conversions.

To fully grasp the theory and reasoning behind Victorious’s keyword research, it’s necessary to understand what bad keyword research looks like. The most common cases of bad keyword research consists of an SEO “specialist” opening Google Keyword Planner, putting in a head term, running a search, exporting the list that Google provides, and sending it off to the client as “done”.

First off, where’s the research? Second, are these keywords relevant or thematic to what a site is offering or their product? Taking this direction with keyword research doesn’t take the user into consideration at all, allowing a bigger margin of missing the actual keywords that users are searching for.

Victorious approaches keyword research differently. When we begin our keyword research, we map out keyword themes based on specific URLs that could better drive traffic and convert site visitors. From these themes and URLs, we begin to target relevant long tail keywords that have a certain volume and keyword difficulty threshold and pair those keywords to URLs. Not only is this a more effective way to boost a site’s rank and drive traffic to the site, it also is the way we begin to map out the key terms and phrases we’ll target throughout an SEO campaign.

By doing keyword research this way, it sets up an SEO campaign for success by ensuring any keyword cannibalization possibilities are avoided, as well as having a site rank for keywords that aren’t entirely relevant or meaningful.

The benefits of thematic keyword research make their way into almost all SEO efforts. As it helps one aspect, another aspect is helped in response. However, thematic keyword research’s biggest effect is the way in drives the way a SEO campaign is mapped out from the start.

First off is content creation. Our thematic keyword research reveals the keywords and search tendencies that users are entering into search engines. We take these high volume keywords and begin to develop content that is focused around that keyword and relevant topics around it. This helps to rid the possibility of creating pointless content and provides users relevant content that actually benefits them by being topical and informative. Creating unique, relevant content to your site and core pages on your site helps by increasing the authority Google perceives your site to have over the topic and keyword theme. Two birds, one stone.

Second way that thematic keyword research drives our SEO campaigns is by supplying target keywords with appropriate volume and difficulty to use for anchor text when internally linking. Using those specific URLs that we pair with a theme of keywords, we internally link to core pages with certain keywords so those pages begin to communicate to Google that the pages are relevant to the term. By thematically internally linking throughout your website with topical keywords, it creates a daisy chain of links that communicates to an authoritative stance of your site and those topics to Google.

The third way thematic keyword research benefits other SEO efforts is through meta descriptions and image alt text. Ensuring that targeted keywords are strategically placed in meta descriptions and image alt text maximizes the opportunities for a site to rank for the targeted keywords.

We aren’t reinventing the keyword research wheel, we’re just making it better.

At their core, keywords are one of — if not the most — single important component of a successful SEO campaign. Keywords refer to the words typed into a search box – be it on Google, Bing, or Yahoo. However, there is much more to keywords than just that. The keywords typed into a search box reveal certain details about customers and how they go about searching for things. Knowing this, it’s important to target keywords that mimic your customer’s minds and search tendencies.

Simply put, keyword research is the process of researching the keywords that search engine users are typing into search bars to find a certain service, product, or solution. In order to find the best keywords to target for your site, one must think as the customer and explore the keywords customers actually use to hopefully find their desired result. In a way, keyword research is a process that, by strategically choosing keywords, ultimately assists users to find what they’re looking for.

Keyword research is less about targeting search terms that talk about what your site provides and more about bringing the right visitors to your site. By targeting the motivations of customers and where they are in their buyer’s journey, keyword research can be a bridge between a company and their potential customers.

Another aspect of the theory behind keyword research is targeting keywords that are related to more general keywords known as “head terms” or longtail keywords. While long tail keywords get searched less than head terms, they actually make up a majority of searches conducted every day. In fact, they make up around 70% of the keywords used in search queries, making long tail keywords an incredibly effective way to gain traffic if targeted correctly.

Long tail keywords are related to more general keywords but are more specific than the general keyword. For instance, searching for “cars” on Google will provide a huge amount of results that are probably too general for a user to actually find the car they’re looking for. Instead, targeting long tail keywords related to “cars” such as, “Mercedes-Benz 230”, is a much more effective way to rank for search terms that a user actually searches for with buyer’s intent.

INDUSTRY
SaaS

 

CAMPAIGN LENGTH
8+ months

 

RESULTS
190% increase in total keywords ranked
94% year-over-year growth in organic traffic
47% increase in keywords on Google first page
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Quick response times, and helpful throughout the process of our campaign and website redesign. The team has great technical knowledge that separates them from many other SEO agencies.

JOEL WINDELS, VP OF MARKETING
REPORTING PERFORMANCE

How We Track SEO Campaign ROI

ORGANIC TRAFFIC GROWTH

 

Increasing traffic to a website is a tough egg to crack. Deciphering how to magically attract Internet users to your website is tricky, but it’s necessary when the top driver of traffic on the Internet is through search. A website needs to be search engine optimized while providing rich, informative content that your business’ ideal demographic will find useful.

Optimizing your website through on-page and off-page SEO practices helps grow organic traffic by implementing specific attributes into your website that search engine crawlers would deem worthy of authority, which in turn sits you higher up on search engine result pages.

The more search engines crawl your site and find useful content, correct backlinking, proper keyword usage and the like, the better a site ranks on search engines, which in turn drives more traffic towards your site.

Integrating SEO strategies to grow organic traffic provides better long term results than PPC traffic while being more cost effective and more valuable to your website’s ranking and growth.

CLICK THROUGH RATE (CTR)

 

A click through rate refers to how often people click on a CTA, email, or ad on your website. This metric gauges how well your keywords and CTA’s are performing. Seeing CTR’s for each keyword and ad on your website can help adjust those that aren’t performing well. CTR’s help to determine whether or not the organic traffic generated by an SEO campaign is qualified traffic, as well as, if the leads generated can be classified as marketing qualified leads. Tracking organic traffic throughout the marketing funnel helps to facilitate the appropriate stage of when to pursue qualified leads.

 

GOAL/ECOMMERCE TRACKING

 

Depending on the size of business, goal tracking and ecommerce tracking help to communicate the effectiveness of an SEO campaign. All Victorious SEO campaigns utilize goal and ecommerce tracking to show just how effective SEO is working. Tracking these metrics conveys the process of increased traffic turning into increased leads and increased leads turning into an increase in revenue.

Our customers see an average 343% annual growth in organic traffic.

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“Awesome, data driven, no B.S. approach to SEO. At the end of the day, results speak for themselves.”

JOHNNY PAGE, DIRECTOR OF CUSTOMER SUCCESS – SILVERTRAC SOFTWARE