SEO Best Practice: Proper Internal Linking

By June 20, 2017SEO Tips

Building a website is similar to constructing a building. Starting from the ground up, a sturdy foundation is necessary to ensure stability and longevity. If the foundation is weak, chances are, it’ll collapse. In terms of a website, establishing a strong foundation or site structure, comes in many ways, but internal linking throughout a site continues to prove it’s importance. Let’s walk through the logic and reason behind kick-ass internal linking, as well as a few key reasons why all site’s should get their hands dirty with links.

What Is Internal Linking?

Internal linking is an on-page SEO best practice for a few reasons. By definition, internal linking is the practice of linking a page on one domain to another page on the same domain. It sounds simple because it is. But, don’t be fooled thinking something so simple doesn’t produce huge benefits. Build a website with the foundation of proper link building and watch it produce SEO wonders. Now you know the basis of what internal linking is. Next, see the importance of link building in constructing a solid website from the foundation up.


3 Tips for Proper Internal Linking

Anchor Text

Choosing anchor text is pretty straightforward. Select anchor text phrases that tell the visitors on your site what they’re going to be redirected to. Use words or phrases that describe what the target page is about to encourage visitors to click through and learn more about the topic or theme of the content. This way, you use SEO best practices and provide your visitors with content that is beneficial.

Don’t Skimp, But Don’t Overdo It

It’s important to internally link throughout your site without overdoing it. Depending on the length of content on a page, excess linking poses some problems. We advise internally linking anywhere from 3-5 times per 800-1,000 words of content. As you update old content on your site, another great SEO practice is to continue to internally link to new pages and any pages that are relevant to the topic.

Link For The Site’s Visitor

All of our SEO efforts are centered around providing useful, relevant content. When internally linking, it’s important to do so in the same manner. Don’t follow black hat SEO techniques by overusing anchor text phrases or using irrelevant anchor texts. Use relevant anchor texts that help site visitors find more useful information on other pages. Internally linked anchor text phrases communicate with search engines that the linked page is thematically relevant to its anchor text. When it’s not linked correctly, search engines may deem a site as less authoritative. There’s strategy behind linking, so don’t just link for the hell of it!


3 Reasons for Internal Link Building


The first reason is navigation. Link building helps site visitors navigate throughout your site easily. Internal linking creates a site structure for search engines to crawl and index. The easier to crawl, the better a site’s rank on search result pages. Exceptional Villas does a hell of a job internally linking throughout site pages, allowing search engine crawlers to navigate their site with ease. Quality on-page content is often unrecognizable to search engine crawlers due to difficulty navigating throughout a website. If links aren’t properly used, search engines have a difficult time indexing what the page is about.

The Hierarchy of Information

Next, connect pages on your site to develop a hierarchy throughout your core pages, sub-pages, and so on. Search engines crawl sites periodically to index pages and rank domains according to the authoritative aspects a site yields. An example being, internal links that use keyword-focused anchor text. Site pages that link to core pages, help by communication that those core pages are the foundation of a site, or the beginning the “hierarchy of information”.

During crawls, search engine spiders navigate through proper link building and follow the daisy chain of links towards most authoritative pages. A hierarchy of thematic information communicates authority that a site has over a topic, industry, verticals etc. to search engines, boosting the quality and purpose of your site and services.

The Power of Link Juice

An easily crawlable site with proper link building, helps create “link juice” throughout the site. This link juice is the ranking power search engine spiders assign to a site. The more ranking power, the better a site ranks on search engine result pages (SERPs). A site’s streamlined navigational and informational properties play a major role in SEO!



Proper internal linking is a key ingredient for any rich and nutritious SEO recipe. A daisy chain of links makes sites easy to navigate, allowing site visitors to conveniently arrive on valuable content you offer. But it doesn’t end there. Site visitors eat up useful content and get hungry for more. And over time, this turns visitors into leads, and leads into customers.

Start with a good site foundation. Use proper internal linking and other SEO best practices to reap all the SEO benefits you can. You won’t regret it.

Cory Teese

Author Cory Teese

Cory resides along the Pacific Coast with his cat, Mississippi. In his free time, Cory enjoys riding his motorcycle and watching the Golden State Warriors.

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