What is SEO
At Victorious, SEO is our bread and butter. Search engine optimization is taking specific actions and implementing specific practices into your website, both internally and externally, that increases the organic traffic and search engine result rank of your website on search engine result pages. In efforts of boosting your SEO, you’ll need to realign a handful of both methodical and technological practices with SEO best practices, such as utilizing social media channels, providing relevant, rich content for your ideal demographic or building internal links.
The Victorious team approaches SEO with full force. Our trusted SEO audits of websites provide an in-depth look at how a site is doing in regards to SEO best practices. The Victorious battle audit tool inspects the depths of websites, looking for SEO practices like proper link building, effective keyword usage, and info-rich blog posts to see what aspects need focus and action first.
After we see what we’re working with, our team of SEO experts and strategists begin to develop next steps of on-page and off-page optimizations to boost your site’s organic traffic and search engine result ranking. Focusing on specific metrics, Google and other search engines search throughout sites and give them a stamp of approval by placing a website higher on SERP’s (search engine result pages). With years of experience that turned into expertise, Victorious SEO experts and strategists dive into the nitty gritty of these specific metrics to get your site’s rank to where you want it. We aren’t the top USA SEO company for nothing.
Thematic Keyword Research
At their core, keywords are one of — if not the most — single important component of a successful SEO campaign. Keywords refer to the words typed into a search box – be it on Google, Bing, or Yahoo. However, there is much more to keywords than just that. The keywords typed into a search box reveal certain details about customers and how they go about searching for things. Knowing this, it’s important to target keywords that mimic your customer’s minds and keyword search tendencies.
Simply put, keyword research is the process of researching the keywords that search engine users are typing into search bars to find a certain service, product, or solution. In order to find the best keywords to target for your site, you should think like your customer and explore the keywords customers actually use to find their desired result. In a way, keyword research is a process that, by strategically choosing keywords, ultimately assists users to find what they’re looking for.
Keyword research is less about targeting search terms that talk about what your site provides and more about bringing the right visitors to your site. By targeting the motivations of customers and where they are in their buyer’s journey, keyword research can be a bridge between a company and their potential customers.
Another aspect of the theory behind keyword research is targeting keywords that are related to more general keywords known as long tail keywords. While long tail keywords get searched less than parent terms, they actually make up a majority of searches conducted every day. In fact, they make up around 70% of the keywords used in search queries, making long tail keywords an incredibly effective way to gain traffic if targeted correctly.
Long tail keywords are related to general keywords but are more specific than the general keyword. For instance, searching for “cars” on Google will provide a huge amount of results that are probably too general for a user to actually find the car they’re looking for. Instead, targeting long tail keywords related to “cars” such as, “Mercedes-Benz 230”, is a much more effective way to rank for search terms that a user actually searches for with buyer’s intent.
Off Page SEO
We know the in’s and out’s of SEO. We practice the tricks of the trade needed to boost websites to the top tier of SEO. And to play with those at the top tier of SEO, there are processes to integrate into your SEO framework. Incorporating effective off-page SEO techniques into your website to boost your search result ranking in Google’s SERP is one of them.
Off-page SEO refers to the external factors that affect the search ranking of a website. Off-Page optimization deals with each activity that you or others do away from your website that in turn raises the ranking of a page within search engines. While on-page SEO like content and HTML is visually accessible on your website, off-page SEO consists of the techniques doing notable work behind the scenes like linkbuilding, site authority, and social signals. Off-page SEO techniques like these, focus on a multitude of factors that generate awareness and boost SEO optimization by implementing certain qualities internally within your website that search engines adjust rankings from.
At Victorious, we use a proven methodology that has helped companies across the world achieve victory in the battle of search engine rankings. We use objective data to determine exactly what your website needs to outrank competitors, so you’re site is fully equipped with successful SEO tools and techniques. One of the most important tools, and most popular of off-page optimization tools, we use is high authority linkbuilding.
On Page SEO
The most crucial action to take when beginning your implementation of SEO best practices is on-page SEO. On-page SEO practices have a huge impact on your site’s current rankings so, it’s necessary to realign your current on-page practices (if you’re practicing) to those producing real results. Simply put, on-page SEO is the process of perfecting website code, media, and content for search engines.
Within on-page SEO are specific techniques that operate directly on your website pages. Search result ranking pages have “crawlers” that crawl throughout sites, searching them for certain “rank-worthy” attributes like proper keyword usage, high quality content, utilizing social signal channels and correct linking, both internal links and outbound links. These and other practices make up the SEO steroid we call On-Page SEO.
Unlike some companies claiming to do quality SEO, at Victorious, our tried-and-true on-page practices produce results, and almost immediately at that. A bold claim, isn’t it? Well, the proof is in the pudding. From increasing a client’s revenue 500% to boosting organic traffic on another client’s site by 203%, we’ve got our hands full of effective SEO practices, and we would love to provide similar results for you.
High Authority Linkbuilding
Linkbuilding is the practice of acquiring external links to your website. External links are links that target a domain while existing on a separate domain. So, when visitors discover your site through other people’s blog posts or other reputable websites through external links, there’s a big chance that they will become your loyal followers due to the authority the external link has given your site.
Link building is a way of telling search engines that the content on your website provides useful information, and when people follow external links to your content, search engines comprehend that visitors think highly of your site. This kind of site authority expresses to search engines that your site is reputable in your industry niche, boosting organic rankings and organic traffic.
However, it’s important to focus on the quality of the links you build, not only the quantity. The amount of links externally targeting your website isn’t necessarily as significant as the sources from which the external links are coming from. Through this stream of linkbuilding, your site’s authority boosts which in turn boosts organic traffic and this process continues to develop your site’s popularity, search ranking and builds trust.
Years ago, building links to websites from low domain authority sites was an effective SEO technique. Nowadays, that doesn’t work. Low domain authority sites are categorized as spam and insufficient in the scheme of boosting website ranking.
By building links to websites from elite, high domain authority sites (DA 50-95) with branded anchor texts, Victorious demonstrates to Google that a brand and it’s website is trustworthy and authoritative. This helps to increase the Trust Flow of the site. The relationships Victorious has built with sites like Forbes, Entrepreneur, and Wall Street Journal are key in us being able to offer trust boosting services for clients.
Narrative SEO reporting
When partnering with (most) SEO companies, you’ll experience some degree of account management. Sadly, often times the account management provided is a spreadsheet full of numbers that are sent once a month to a customer’s inbox. This isn’t proper account management because a spreadsheet of numbers without explanation or context is simply a spreadsheet full of numbers. We call this a data dump, and that’s not how we do things at Victorious.
In our efforts to continue to disrupt the SEO industry, we’ve introduced Narrative SEO Reporting. This Victorious account management quality provides a detailed report of how our SEO efforts have affected your business with a contextual explanation of what is actually going on. Other aspects of Narrative SEO Reporting include:
- A contextual understanding of notable wins that our efforts have produced by having a dedicated account manager (not a robot) talk them through it.
- Providing clients with deliverables of all the content needed to be created to get their approval so clients know what’s going on and have a say in the process.
- Insight and opportunity to see every link built for clients. (totally abnormal in the industry)
We call this radical transparency and it’s a quality that Victorious lives by.
Implementing SEO into your business is a continuous effort, where the data gathered is continuously changing and in return, a deeper understanding of what the next steps needed to take are. By attacking SEO reporting this way, more opportunities for growth and development arise. Just another reason why we’re the #1 SEO company in the USA.