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Real Estate SEO

We are your turn-key solution

Victorious leverages your real estate sales goals to help you rank above the competition for your target demographic in your target neighborhoods, so you spend less time selling yourself to customers and more time closing deals.

Real Estate

Commercially Viable Keywords

Intuitive keywords are selected by Victorious that match commercial, volume, and competition levels to deliver new customers.

Optimized Product Pages

Victorious ranks high-value product pages using 200+ optimization factors to outpace and outrank your competition.

Laser Focused Link Building

The Victorious combination of technology and people can acquire unlimited hyper-targeted links with Google-approved metrics from new referring domains to any desired page on your website.

SEO for Real Estate

In recent years, the real estate industry has become one of the most competitive industries for gaining leads online. Most investors have realized that in order to have an edge over their competitors, they must have a very strong internet presence. If you are a realtor and you are thinking about elevating your online marketing, you may want to learn everything about real estate SEO.

Of course, SEO is a broad subject that applies to every industry. However, to make the most of it, you must use it in a way that works best within your specific niche.

CitySwoon
CitySwoon
See how Victorious helped CitySwoon increase unbranded organic traffic by 55%

"Working with Victorious is fantastic. They're precise in the presentation of approach and results which makes a big difference in small business."

How Victorious takes SEO ROI

Campaign Metrics

eCommerce
Goal Tracking
Revenue
Call Tracking

Ecommerce tracking works similarly as goal tracking but the metric tracked differs slightly. For businesses whose POS (point of sale) is directly on their website, ecommerce tracking provides a comprehensive overview of data during an SEO campaign and allows businesses to see opportunities in scalability and in increased revenue. By channeling the data through filters like organic search, social media, email, etc. we can trace the origin of traffic which helps to determine which channels are most effective through SEO, and analysis and improve where needed.

Goal tracking works best for larger businesses that want to see an increase in traffic, leads and revenue on their website. For a larger business, goal tracking shows the way that leads come into the marketing funnel, so they are properly handed off to the sales department. This allows us to see how viable the specific medium is as a marketing channel and track the successfulness with data-driven results.

Throughout all SEO campaign efforts, return on investment is always our main goal. ROI is the ultimate metric of success in determining the ways SEO has boosted organic traffic to your website and your search engine result page ranking.

The account management in our real estate SEO campaigns provides detail monthly reports that focus on revenue generated and return on investment to see notable wins in your SEO campaign, as well as areas for improvement and possible increases in SEO practices. The ability to analyze the medium in which the revenue generated came from, like organic traffic or email sequences, let’s SEO campaigns dial in on active channels and optimize those.

After seeing ROI and revenue generated through the lens of a real estate SEO campaign’s effects, it’s easier to determine the scalability of a business. From understanding ROI and how SEO has benefitted ROI, businesses of all sizes can decide how utilizing more SEO best practices can push their sit up in rankings, bring more traffic to their site, and increase their ROI and revenue generated.

For smaller businesses, tracking leads looks a little bit different. Smaller businesses tend to generate leads via phone calls and email sequences. Tracking these calls and emails communicates the way in which the lead came to contact a business via organic traffic. Other metrics show possible trends in generated leads, but tracking organic traffic gives you quantifiable proof that real estate SEO efforts are actually bringing in more visitors, and thus more leads.

For our clients of smaller sizes, call tracking and email tracking helps convey ways in which organic traffic is being driven to your site, allowing us to continually optimize on-page and off-page attributes to boost organic traffic to your site.

Campaign Metrics Dashboard View
2018 SEO Market Leader

Why choose Victorious?

Increase organic traffic. Land first page search results. Collaborate with some really cool people. Need we say more?

ROI Obsessed

Yield positive ROI with Victorious' data-centric SEO strategy. Whether you're a small business or a Fortune 500, every dollar counts. Victorious' sole success metric is ROI - if you're not earning, we're not succeeding. Never again guess if SEO is generating a net-positive return - your team and your investors will love the financial insight.

ROI Obsessed

Lightning Fast Ramp Up

Fully operational in 45 days or less. Don't wait months to see ROI - with Victorious' industry-leading Battle Audit you can experience results faster than any other agency.

Lightning Fast Ramp Up

Real Time Analytics

The waiting game is over. Launching an SEO campaign with Victorious includes access to VictoriousAnalytics®, a real-time reporting platform that puts all SEO-data at your fingertips. Log in at any time of the day and see current keyword rankings, organic traffic growth, and ROI.

Real Time Analytics

Scalable Campaigns

Launching a startup with limited capital? No problem. Want to test our process before ramping up your budget? Sounds good to us. With Victorious, all campaigns are structured to allow for seamless scalability. We'll prove our model, and you'll see revenue soar.

Scalable Campaigns

How can I find the best real estate SEO company?

Before you begin your search, you must be clear about the goals you want to achieve. Real estate SEO is not just about more traffic or better rankings. It’s also about boosting sales from more interested buyers viewing homes or getting interested sellers to list with you. Increased traffic just helps you achieve that. It’s also about creating the best online perception about your real estate brand.

Once you have determined why you need an SEO company, you need to come up with specific goals that you would like to achieve. Victorious SEO offers a free website analysis to help you get started. While this isn’t a complete real estate SEO audit, we can identify some gaps in your efforts and make suggestions for next steps. As an award-winning SEO agency (2018 SEO Agency of the Year for ClutchⓇ and Search Engine LandⓇ) you can be completely confident in our assessment. When you need a real estate SEO expert, Victorious is the place to start.

Are there SEO tips for a new real estate agent?

The application of real estate SEO is the same whether you are a new or established enterprise, but we take extra time to understand the unique nature of your specific business. It is a well-known fact that almost 85 percent of buyers rely on real estate websites as their main source of information. Real estate SEO is all about making it as easy as possible for them to find you.

Take advantage of SEO With these four great SEO tips for a new real estate agent

  • How Website Design Impacts SEO Performance
  • Focusing on Geo-Specific Keywords
  • Creating Quality SEO Content

How Website Design Impacts SEO Performance

Search engine optimization begins with your website design. No SEO strategy will help you unless you first design an attractive website that people actually want to visit. No one likes to wait. If your website is unresponsive or takes too long to load, you might be losing potential customers even before they see what you can offer. In other words, your site must provide your visitors with an enjoyable viewing experience.

When people like what they see on your site, they’re more likely to come back or even recommend you to friends and family. Don’t underestimate this type of word of mouth marketing, even if it’s nowhere near as effective as a professional SEO campaign.

Focusing on Geo-Specific Keywords

When incorporating keywords into your website content, you want them to be as local-specific as possible. This is because prospective buyers will not just key in “home for sale” or “real estate listings” they will also add the location in any of those phrases.

Figure out your target area and then find the most appropriate real estate local SEO approach. Consider too that your real estate area may have other location-specific keywords such as styles of homes, vacation rentals, and seasonal terms as well.

Creating Quality SEO Content

Having an appealing website and using the best local keywords is not enough. You must also create content that will grab visitors’ attention and keep them engaged. Quality content is an integral part of SEO for realtors. In conjunction with quality content, you want to tastefully add relevant keyword phrases that increase the authority of the page.

However, be careful with the number of keywords you use in a piece of content. The practice of overusing keywords to achieve a better ranking is called keyword stuffing and can lead to penalization.

At Victorious SEO, we use a thematic keyword research process to locate the highest value keywords and create themes around the search, much like Google’s processes. This gives your site the best opportunity to received organic search traffic full of potential customers who want what you have to offer.

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