How to Get a Featured Snippet

You’ve worked hard to get your content into the top ten Google Search results. But now, you’ve got your eyes fixed on getting to the very top of the page by earning a featured snippet. What’s...

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What is Schema Markup & Why Does It Matter for SEO?

Schema markup provides a structured system to categorize and label information on the internet. It’s a bold idea with far-reaching impact on the future of search. Why should you care? In the...

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Google Business Profile: A New Name For Google My Business

The recent updates to Google My Business (now Google Business Profile) have prompted some concerns from small business owners who’ve worked hard on their local SEO. Read on for an overview of...

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Rich Snippets: What They Are & How to Get Them

Concerns about rank dominate conversations about SEO. But search engine results pages (SERPs) have evolved over the years, and focusing solely on position is no longer enough. Now, you need to...

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Internal Linking: A Guide to SEO Best Practices

Internal linking between related pages on your website forms the foundation of a great user experience — and makes your site easier for Google to index. Follow these SEO best practices to implement...

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Broken Link Building: The Essential Guide

Earning links to your pages is an effective way to build authority and improve your page rank. But it’s easier said than done. When you engage in broken link building, you earn endorsements by...

Anchor Text: Everything You Need to Know About Anchor Text SEO

By now, you probably know that link building is one of the (many) critical factors to improving your visibility in search results. But did you realize that the words in your links matter just as much...

Quality Backlinks: The Truth About What Makes a Good Backlink

If you’re familiar with the broad concepts of SEO strategy, you might already know that high-quality links from external sites can improve the search visibility of your web pages. But what makes a...

Dofollow vs. Nofollow Links: Everything You Need to Know

Dofollow, nofollow, sponsored, UGC…not all backlinks are created equal. Get the low down on what it all means and which links will help your SEO and boost your organic search rankings.

Backlinking: What Are Backlinks & Why Are They Important?

SEO backlinks signal topical authority and impact where a page lands in search results. But what are backlinks, exactly? And, why are backlinks important to Google? Read on for a breakdown of the...

How to Find Broken Links on Your Website & Fix Them

Knowing how to find broken links is an essential part of providing a great user experience and making sure that search engines can index your site. Keep reading for a step-by-step guide to finding...

Bad Links: How to Detect Bad Backlinks & Fix Them

How do you find bad links to your site and fix them before they wreck your ranking? Read on to learn how to detect bad backlinks and what to do to fix them.

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How Much Does SEO Cost? A Line-By-Line Breakdown

When you ask, “How much does SEO cost?” you usually get the answer, “it depends.” Sure, there are as many ways to pay for SEO as there are service providers. But I want to...

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SEO RFP Template: How To Find The Best Agency

SEO RFPs are critical to finding a new search optimization agency. Let’s face it, the market is saturated with SEO providers, so the more organized your approach to evaluating their different...

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How Much To Spend On SEO: Budget Strategies That Fit Your Business

Knowing how much to spend on SEO can be tricky — especially if you’ve been thinking of organic traffic as “free.” While marketers are catching on to the importance of optimizing...

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SEO vs. PPC: Which is Better for Conversions & ROI?

There seems to be a perennial debate about SEO vs. PPC. If you’re caught up in the never-ending tussle about which marketing channel drives better results, it’s time to bring some clarity...

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How to Calculate Customer Lifetime Value (CLTV)

If you’re gaining customers but not profits, it’s time to learn how to calculate customer lifetime value (CLTV). These formulas will help you allocate resources to generate the results...

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SEO FAQs: What to Expect When You Work with an SEO Agency

Are you ready to invest in SEO, but you're not sure what it's like to work with an agency? Read on for answers to some frequently asked questions about what to expect from an agency partnership.

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