Turning the SEO Flywheel

The Flywheel Effect The flywheel effect was conceptualized by Jim Collins in his book, Good to Great. Collins and his team of researchers found select organizations that drastically outperformed their competition for years, and analyzed their commonalities to assess what propelled them to their exceptional success. What did they find? 7 key characteristics, culminating in the concept of the Flywheel Effect. Keep pushing and the flywheel builds momentum. Keep pushing and eventually it starts to help turn itself and generate its own momentum – and that’s when a company goes from good to great. As Jim explains: “The flywheel image …

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6 Min Read
What is Organic Search?

The main way we navigate the internet around the world today is by searching — with the vast majority of searches coming from the Google search engine, and a very small market share going to other search engines like Yahoo or Bing. In marketing terms, all of this searching is referred to as organic search, and it is the most “natural” way you might navigate to a new place, or find the answer to a burning question you find yourself suddenly needing to know the answer to. Here are the answers to some frequently asked questions about organic search engine …

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6 Min Read
5 Lessons About Company Culture from COVID #WFH

As California’s Shelter-in-Place orders bore down on us, I found myself growing more and more anxious. I knew it was only a matter of time before they were enforced, and I had a list of worries that I found myself flipping through like cards in a deck. The health of my family, my 7-year-old daughter who has asthma, my job, my colleagues, figuring out how to transform my very-much-in-person role to a remote one, the idea of “at-home learning” for our daughter while my wife and I work full time, onboarding four new hires at work remotely, the ad-hoc meetings …

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5 Min Read
Yext Pros & Cons and Alternatives

Yext is a popular marketing tool that helps local businesses efficiently manage their presence in web-based directories and business listings across the internet. If you’re thinking about adopting Yext into your set of marketing tools, you’ve come to the right place.  Today I’m digging into what makes Yext a great tool, and some of the other technologies that are great alternatives to efficiently improve your local SEO, automating the process of managing your local citations.  Local Citations – The Quick Rundown Local citations are the backbone of any great local SEO strategy, providing consumers with reliable business information such as …

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7 Min Read
How to Unlock Google Analytics Keyword ‘Not Provided’

A show of hands for all the marketers constantly frustrated with Google Analytics reports saying ‘not provided?’ Don’t worry, that’s completely normal. And yes, there’s a way around it. As annoying as it is, there was a lot of intention behind Google launching ‘not provided’ reporting, starting in 2011. It doesn’t mean you’re shit out of luck, it just calls for a little extra effort to “unlock” and access this data.  As a marketing professional, having access to the organic search keyword ‘not provided’ will give you a huge leg up on the competition.  By unlocking ‘not provided’ keywords  you’ll …

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6 Min Read
Victorious Awarded 4x Market Leader in 2020

We are thrilled to announce that Clutch has awarded Victorious with a record-setting four Market Leader awards for the 2020 calendar year! Market Leader awards were determined by past customer reviews, comprehensive online forms, and thorough phone interviews. Victorious would like to thank all of our customers for the trust and effort shared to make this possible! Clutch has a set methodology for selecting Clutch Leaders that assess SEO agencies based on industry expertise and the ability to deliver results. By evaluating different criteria such as services offered, types of customers, and brand reputation, Clutch has awarded Victorious in the …

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2 Min Read
WordPress SEO: Discover the Top 9 SEO Plugins for WordPress

Calling all marketers working on WordPress! If your company’s website is hosted on WordPress, you probably already know that it’s the most SEO-friendly CMS platform in existence. That being said, WordPress SEO is going to be SO SO SO SO vital and the easiest way to begin optimizing your site will be with SEO plugins specifically for WordPress. Note: It’s important to keep in mind the difference between WordPress.com and WordPress.org as they both have their strengths and limitations.  When referring to “WordPress,” I’m specifically referring to ONLY WordPress.org. Yoast Yoast has 5+ million active installations and has been downloaded …

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7 Min Read
2020’s Best CMS: SEO-Friendly Website Platforms

As the digital marketplace becomes more and more search-engine centric in 2020, having an SEO-friendly CMS (content management system) is a massively important asset. If you’re a professional marketer responsible for your company’s website, you know the pitfalls that come from trying to improve a hardcoded site or a site with a terrible CMS. We’ve particularly seen major issues with the best CMS selection during redesigns and website overhauls. Marketers are caught between picking a seamless and simple CMS and a robust and customizable CMS. Often times, marketers will have to live with this decision for the next 3-5 years …

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10 Min Read
SEO Chrome Extensions: Our Exhaustive List of 2020 SEO Extensions

We often hear the question: So, how long do I have to do SEO on my website? If you’re asking yourself the same question, here’s the honest answer we tell everyone: SEO never truly ends.Truth is, SEO is an ever-evolving process, for however long your website is living, that is how long you should be applying SEO tactics. How Can You Continue to Optimize Your Website? Since an SEO campaign will continuously need to be worked on, it’s necessary to have optimization tools in your back pocket.  That is where SEO Chrome extensions come in handy.  Here at Victorious, we …

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