The Importance of Your COVID-19 SEO Strategy

No Comments

The main way we navigate the internet around the world today is by searching — with the vast majority of searches coming from the Google search engine, and a very small market share going to other search engines like Yahoo or Bing. In marketing terms, all of this searching is referred to as organic search, and it is the most “natural” way you might navigate to a new place, or find the answer to a burning question you find yourself suddenly needing to know the answer to. Here are the answers to some frequently asked questions about organic search engine …

No Comments

As California’s Shelter-in-Place orders bore down on us, I found myself growing more and more anxious. I knew it was only a matter of time before they were enforced, and I had a list of worries that I found myself flipping through like cards in a deck. The health of my family, my 7-year-old daughter who has asthma, my job, my colleagues, figuring out how to transform my very-much-in-person role to a remote one, the idea of “at-home learning” for our daughter while my wife and I work full time, onboarding four new hires at work remotely, the ad-hoc meetings …

No Comments

Yext is a popular marketing tool that helps local businesses efficiently manage their presence in web-based directories and business listings across the internet. If you’re thinking about adopting Yext into your set of marketing tools, you’ve come to the right place.  Today I’m digging into what makes Yext a great tool, and some of the other technologies that are great alternatives to efficiently improve your local SEO, automating the process of managing your local citations.  Local Citations – The Quick Rundown Local citations are the backbone of any great local SEO strategy, providing consumers with reliable business information such as …

No Comments

A show of hands for all the marketers constantly frustrated with Google Analytics reports saying ‘not provided?’ Don’t worry, that’s completely normal. And yes, there’s a way around it. As annoying as it is, there was a lot of intention behind Google launching ‘not provided’ reporting, starting in 2011. It doesn’t mean you’re shit out of luck, it just calls for a little extra effort to “unlock” and access this data.  As a marketing professional, having access to the organic search keyword ‘not provided’ will give you a huge leg up on the competition.  By unlocking ‘not provided’ keywords  you’ll …

No Comments

Calling all marketers working on WordPress! If your company’s website is hosted on WordPress, you probably already know that it’s the most SEO-friendly CMS platform in existence. That being said, WordPress SEO is going to be SO SO SO SO vital and the easiest way to begin optimizing your site will be with SEO plugins specifically for WordPress. Note: It’s important to keep in mind the difference between WordPress.com and WordPress.org as they both have their strengths and limitations.  When referring to “WordPress,” I’m specifically referring to ONLY WordPress.org. Yoast Yoast has 5+ million active installations and has been downloaded …

No Comments

We often hear the question: So, how long do I have to do SEO on my website? If you’re asking yourself the same question, here’s the honest answer we tell everyone: SEO never truly ends.Truth is, SEO is an ever-evolving process, for however long your website is living, that is how long you should be applying SEO tactics. How Can You Continue to Optimize Your Website? Since an SEO campaign will continuously need to be worked on, it’s necessary to have optimization tools in your back pocket.  That is where SEO Chrome extensions come in handy.  Here at Victorious, we …