Make it easier for Google to find your pages — include a sitemap on your website to showcase how your pages relate to each other. Explore a sitemap example, learn how to create sitemap files, and...
Did you know that deleting underperforming content or combining similar posts could actually help your SEO? Learn how to identify pages that aren’t drawing traffic and implement a thoughtful...
Business leader Peter Drucker is famously credited as saying, ‘If you can’t measure it, you can’t manage it.’ While that may not be true in ALL things, it’s definitely true in SEO.
Improve communication between your marketing team and your web developers. Learn how to talk about different technical SEO needs to get everyone on board with your strategy.
Need to delete a page? Plan to redirect traffic from that URL to another to avoid a 404 error. Learn why redirects are valuable for SEO and how you should use them below.
Understanding the difference between referring domains and backlinks will help you develop a stronger link-building strategy so you can drive more organic traffic to your website. Learn how they tie...
If you’ve found yourself wondering, “what is Googlebot,” get ready to learn about what web crawlers do, site optimizations to improve indexing, and how to analyze your site crawls.
Not sure what SEO is or whether you need it for your website? Demystify SEO basics and use our comprehensive resources to learn more about this valuable digital marketing channel.
When you invest time and energy into implementing a search engine optimization strategy, you don’t just want to accept that your campaign is working as it should. Learn how to track SEO and start...
Still running an HTTP site and wondering whether HTTPS will help your search engine rankings? Here’s what you need to know about these two protocols and how to make the switch to HTTPS.
Ready to optimize your site but not sure where to start? In this guide, I share why selecting a focus keyphrase is critical for SEO and which SEO tools you can use to help you integrate crucial...
Keyword research forms the foundation of every SEO strategy, and keyword difficulty is an essential metric to help evaluate the best keywords to target for your website. Understanding how keyword...
If you want to create SEO-friendly content, you need to invest in keyword research before you start writing. In this guide, I’ll explain why keyword research is so crucial and walk you through...
What are meta keywords, and should site owners use them on their websites? Learn the history of the meta keyword tag and why SEO experts dismiss it as a general rule. Read on for everything you need...
Are you a content marketer whose distribution strategy includes repurposing your blog posts on Medium? If you're not using canonical links on Medium, you might be undermining your SEO strategy. Not...
Whether you’re already blogging on Medium or you’re considering it as a way to repurpose content, you may be wondering how using this digital publishing model might impact your organic search...
You know search engine optimization (SEO) is key to driving organic traffic to your business. But you just don’t have the time to get the job done. Are you looking to outsource your SEO but are...
Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.
