9 Reasons Your Keyword Rankings Dropped, and How to Fix It

Have you noticed a shakeup in your keyword rankings recently? Were you hoping it was temporary and you would get back to #1 quickly? Did you look for a Google algorithm update and came up empty? As you may know, a lot of factors contribute to keyword rankings, so it can be difficult to pinpoint just one reason why your ranking may have dropped. Here are some of the biggest reasons why we tend to see ongoing fluctuation, and some of the things we can do to fix it so you can get back on top. These reasons are also …

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6 Min Read
SEO Agencies vs. Digital Marketing Agencies

What does it really mean when you see “SEO” in the dropdown menu of an agency’s services? What’s included in that umbrella term, and how can you assess before you commit, exactly what you’re going to get out of it? When you’re looking for an SEO agency, learning about how to best outsource SEO, and trying to assess who to go with, you don’t always get a lot of clarity from the agencies in question about the differences in their services. I actually (spoiler) selected Victorious to be my SEO agency in a previous role at a software company in …

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6 Min Read
SEO vs. SEM: What is the Difference Between SEO and SEM?

Anyone familiar with the world of search marketing has seen the terms SEO and SEM used frequently. These are fundamental terms to those entrenched in digital marketing, but, much like many of the terms of marketing, they are often misused and confused. So I thought it might be a good idea to dig into the key differences of these two marketing channels, to make sure we’re all talking about the same things. What is SEO? SEO stands for Search Engine Optimization. The goal of SEO is to increase the quantity (and quality) of traffic to your website, coming from organic …

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10 Min Read
SEO Value: What It Is, How to Determine It, and More

Let’s talk about the value of SEO. It might sound too-good-to-be-true to be able to invest in a marketing channel that can both build brand awareness AND drive high-intent visitors to convert on your website. And if you are trying to make the case to an executive, perhaps, who is questioning how that’s even possible, then you’ve come to the right place. The value of SEO is, of course, tied to organic search traffic. But why do you want it? Why is it so important to the business? The value of growing your organic search traffic is intrinsically tied to …

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10 Min Read
How To Stop Dreading And Start Loving Google Algorithm Updates

Google algorithm update. It’s a phrase that strikes fear into the heart of many site owners and SEOs alike. And it used to scare me too. But, in reality, there is no need to be upset. Paranoia about algo updates and trying to cater to each individual update makes about as much sense as obsessing over whether or not there will ever be a rainy day where you live. Yes, there will be rain. Yes, there are ways to prepare for it. Yes, rain can be fun sometimes. What Is an Algo Update? The first thing we should probably clear …

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12 Min Read
SEO Content: How to Create Content That Gets Results

If you’ve spent any time in marketing, you’ve most likely heard of SEO. But that doesn’t necessarily mean you’re up-to-speed on what SEO content is and why it matters. But you should be. Why? Because SEO-based content is one of the most effective ways to get results for your site. In fact, without optimized content geared towards your audience, it’s near impossible to rank in search engines. As a result, it’s imperative that you craft quality content that will get you traffic and results. With that in mind, here’s a step-by-step look into SEO content creation. We’ll start with the …

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11 Min Read
Long-Tail Keywords and Why They Matter

As a marketer that has always believed in the power of high-quality content above all else, I absolutely love long-tail keywords. Why? Because long-tail search queries help marketers create the best, most targeted, highest quality content. So what is long-tail SEO and how do you leverage long-tail keywords in your content strategy? Let’s find out. What are long-tail keywords? One surefire way of ensuring that your content acquires high Google rankings is through the use of long-tail keywords, which target specific words that identify your site in a particular niche. Sure, you might be a shoe store that generally sells …

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4 Min Read
Turning the SEO Flywheel

The Flywheel Effect The flywheel effect was conceptualized by Jim Collins in his book, Good to Great. Collins and his team of researchers found select organizations that drastically outperformed their competition for years, and analyzed their commonalities to assess what propelled them to their exceptional success. What did they find? 7 key characteristics, culminating in the concept of the Flywheel Effect. Keep pushing and the flywheel builds momentum. Keep pushing and eventually it starts to help turn itself and generate its own momentum – and that’s when a company goes from good to great. As Jim explains: “The flywheel image …

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6 Min Read
What is Organic Search?

The main way we navigate the internet around the world today is by searching — with the vast majority of searches coming from the Google search engine, and a very small market share going to other search engines like Yahoo or Bing. In marketing terms, all of this searching is referred to as organic search, and it is the most “natural” way you might navigate to a new place, or find the answer to a burning question you find yourself suddenly needing to know the answer to. Here are the answers to some frequently asked questions about organic search engine …

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6 Min Read
5 Lessons About Company Culture from COVID #WFH

As California’s Shelter-in-Place orders bore down on us, I found myself growing more and more anxious. I knew it was only a matter of time before they were enforced, and I had a list of worries that I found myself flipping through like cards in a deck. The health of my family, my 7-year-old daughter who has asthma, my job, my colleagues, figuring out how to transform my very-much-in-person role to a remote one, the idea of “at-home learning” for our daughter while my wife and I work full time, onboarding four new hires at work remotely, the ad-hoc meetings …

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5 Min Read
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