For white-hat SEO companies, the answer to the life’s deepest questions is found in the cosmic balance between on-page and off-page work. It’s the yin and yang of search engine marketing. The eightfold path to SEO enlightenment… Okay, that might be too strong. But truth is, the interplay between these two pieces of SEO is the key to successful optimization. For now, we’ll be saving the on-page stuff for later and focusing on the 3 most effective off-page SEO strategies.
On-page SEO involves maximizing your site’s potential by tending to your site directly. Some of the simplest approaches to on-page SEO include interlinking of blog pages, keyword optimization, and usage of image ALT text.
Off-page SEO involves maximizing your site’s potential by focusing on work that’s being done outside on other websites. In general this involves building links from other sites back to yours. Here are the 3 most effective off-page SEO strategies we could find.
Social Bookmarking and Social Networking
Engaging in social media is this generation’s hot ticket to instant search engine fame. Most SEO companies area already making use of these two powerful social management tools to help their customers boost their popularity on search.
Social bookmarking involves online archiving or linking sites to generate better and wider reach to online users. There are a lot of sites that offer free social bookmarking (and I’m sure you know most of them): StumbleUpon, URL.org, Delicious, and Reddit. When you share your blog page URLs through these services, you are already increasing the probability of users and search spiders to discover your website.
Meanwhile, using social networking to generate buzz about your site is not only effective, but is also easy as pie. You probably have a few social media accounts already up and running – Facebook, Twitter, Pinterest, Google+ — and it’s just a matter of sharing your links to these social networking sites.
Commenting + Guest Posting on Other Blogs
You might think that visiting other blogs similar to your target niche could add a new visitor (that’s you) to your competitor websites. However, it might be best to think of it this way: When other visitors see your inputs and appreciate what you have shared in websites other than yours, they might be interested to know more about you by visiting your blog. I tell you, it’s a great investment of time and effort.
Common sense tells you that you should leave your blog URL when you comment or guest post on other sites. This will create backlinks and additional traffic to your website. Another thing that you must remember is to write relevant content. This way, people will be genuinely interested in you and your website, based solely on what you wrote.
Submiting URLs to Link Directories
This is one of the oldest search engine optimization tips, but it’s still effective to this day. Whenever you post a new article or content, submit your link to ping services such as pingomatic.com. These sites update search engines once your blog has been updated with new content.
Another tried-and-tested SEO technique is to submit your blog to link directories like DMoz, Free PR Web Directory and Archivd. This method creates more backlinking to your site.
SEO experts are still battling whether on-page SEO is better than its off-page equivalent. If you want to maximize your potential to rank high, I suggest you use both strategies, but always in moderation.