Let's be internet friends

For white-hat SEO companies, the answer to the life’s deepest questions is found in the cosmic balance between on-page and off-page work. It’s the yin and yang of search engine marketing. The eightfold path to SEO enlightenment… Okay, that might be too strong. But truth is, the interplay between these two pieces of SEO is the key to successful optimization. For now, we’ll be saving the on-page stuff for later and focusing on the 3 most effective off-page SEO strategies.

On-page SEO involves maximizing your site’s potential by tending to your site directly. Some of the simplest approaches to on-page SEO include interlinking of blog pages, keyword optimization, and usage of image ALT text.

Off-page SEO involves maximizing your site’s potential by focusing on work that’s being done outside on other websites. In general this involves building links from other sites back to yours. Here are the 3 most effective off-page SEO strategies we could find.

3 most effective off-page seo strategies

Social Bookmarking and Social Networking

Engaging in social media is this generation’s hot ticket to instant search engine fame. Most SEO companies area already making use of these two powerful social management tools to help their customers boost their popularity on search.

Social bookmarking involves online archiving or linking sites to generate better and wider reach to online users. There are a lot of sites that offer free social bookmarking (and I’m sure you know most of them): StumbleUpon, URL.org, Delicious, and Reddit. When you share your blog page URLs through these services, you are already increasing the probability of users and search spiders to discover your website.

Meanwhile, using social networking to generate buzz about your site is not only effective, but is also easy as pie. You probably have a few social media accounts already up and running – Facebook, Twitter, Pinterest, Google+ — and it’s just a matter of sharing your links to these social networking sites.

Commenting + Guest Posting on Other Blogs

You might think that visiting other blogs similar to your target niche could add a new visitor (that’s you) to your competitor websites. However, it might be best to think of it this way: When other visitors see your inputs and appreciate what you have shared in websites other than yours, they might be interested to know more about you by visiting your blog. I tell you, it’s a great investment of time and effort.

Common sense tells you that you should leave your blog URL when you comment or guest post on other sites. This will create backlinks and additional traffic to your website. Another thing that you must remember is to write relevant content. This way, people will be genuinely interested in you and your website, based solely on what you wrote.

Submiting URLs to Link Directories

This is one of the oldest search engine optimization tips, but it’s still effective to this day. Whenever you post a new article or content, submit your link to ping services such as pingomatic.com. These sites update search engines once your blog has been updated with new content.

Another tried-and-tested SEO technique is to submit your blog to link directories like DMoz, Free PR Web Directory and Archivd. This method creates more backlinking to your site.

——————————-

SEO experts are still battling whether on-page SEO is better than its off-page equivalent. If you want to maximize your potential to rank high, I suggest you use both strategies, but always in moderation.

New call-to-action

Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

Additional articles

11 Search Engine Optimization Tips for Every Marketer (Revised 2019)

Keeping up with the changes in the SEO world is a challenge. Sometimes, even experts with years of experience find themselves stumped by some of the updates and algorithm changes that Google rolls out. In order to stay on top of the SEO game, it’s crucial to always follow the newest developments in the industry and look for reliable SEO optimization tips from experts. With that in mind, we decided to put together a list of useful and effective search engine optimization tips that will help you navigate the world of SEO more comfortably. Read on, and you’ll find 11 …

Read Article
4 Min Read
Voice Search & SEO: 7 Techniques for Voice Search Optimization

Understanding Voice Search & Voice Search Optimization There are few things in life that are certain: death, taxes and the fact that when you search, ‘voice search,” the top result will be some SEO or marketing publication proclaiming, ‘THIS is the year that AI assistants will shatter everything we know about search!’  While the impact has been less than sudden, there’s no denying voice search and the mobile revolution have left their mark on the SEO industry.  But what is voice search and how exactly should we respond to it? The fact remains that voice search is on the rise …

Read Article
7 Min Read
Web Design and SEO: How to Build a Functional and Findable Website (2019)

Web Design and SEO Your website is the central hub of all of your online marketing efforts. Whether you’re promoting your site on social media, driving traffic using paid ads, or using search engine optimization techniques, having a website that enhances those efforts is essential. However, what many businesses fail to consider is the crucial link between web design and SEO. Businesses design their website and think they’ll figure out how SEO works once the site is launched, only to have to overhaul the entire website later on because it isn’t being optimized to its best ability based on Google.  …

Read Article
4 Min Read
Let's give your business the attention it deserves